Harris Interactive’s Consumer Goods Research Practice provides knowledge-driven consulting services throughout the lifecycles of our clients’ brands, products and services.  With our industry expertise and innovative capabilities, we are able to help our clients understand the drivers of human decision making, resulting in profitable growth.

Our solutions portfolio is comprised of:

• An integrated approach and tools that cut across the entire product development lifecycle

• Knowledge about relevant top-level trends in the consumer goods industry
  • Focus on healthy living
  • Implications of an aging population
  • Changes in shopping channels and the shopper experience

• A robust, industry-leading online panel with extensive research-on-research regarding data collection techniques, scales and modes

• Numerous specialty panels (pet owners, new moms, chronic illness, etc.)

• A full range of in person and online qualitative techniques

• Strong analytical capabilities for any statistical or modeling need