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Recent White Papers & Articles
Developing Customer Loyalty Programmes to Win Hearts and Minds.
Explores the relationship between the rational and emotional elements involved in developing committed customer relationships.
(November, 2008 - pdf 267kb)
The Digital Influence Index.
This study gives marketers unique and practical insights into the Web’s influence on consumer behaviour and decisions in key European markets.
(July, 2008 - pdf 1.1mb)
How Does Web 2.0 Stretch Traditional Influenceing Patterns?
A Research Paper presented at the 2008 MRS conference and re-published in the IJMR.
(March, 2008 - pdf 732kb)
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