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The 2015 Harris Poll Reputation Quotient® (RQ®)

 

The Reputations of the 100 Most Visible Companies
Among the U.S. General Public

All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.

The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

Ranking Company RQ Score
1 Wegmans Food Markets* 84.36
2 Amazon.com 83.72
3 Samsung 81.98
4 Costco 81.69
5 Johnson & Johnson 80.88
6 Kraft Foods 80.83
7 L.L. Bean* 80.78
8 Publix Supermarkets* 80.73
9 Apple 80.69
10 Google 80.44
11 Berkshire Hathaway* 80.28
12 The Walt Disney Company 80.04
13 Sony 79.93
14 CVS (CVS Health)* 79.83
15 Microsoft 79.74
16 Lowe's 79.48
17 Kellogg Company* 79.25
18 Chick-fil-A 78.96
19 The Boeing Company* 78.93
20 Intel Corporation* 78.54
21 Whole Foods Market 78.47
22 USAA 78.22
23 LG Corporation* 78.20
24 Procter & Gamble Co. 78.08
25 Nike 77.88
26 Unilever* 77.80
27 Whirlpool Corporation* 77.54
28 General Mills* 76.88
29 Honda Motor Company 76.80
30 Nestle* 76.45
31 Starbucks Corporation 76.32
32 The Kroger Company* 76.29
33 Wendy's* 75.94
34 The Coca-Cola Company 75.89
35 Fidelity Investments* 75.69
36 PepsiCo 75.59
37 FedEx Corporation* 75.53
38 The Home Depot 75.38
39 Meijer's* 75.37
40 IBM 75.32
41 Hewlett-Packard Company 75.26
42 Kohl's 75.17
43 eBay* 75.14
44 Aldi* 74.78
45 General Electric 74.77
46 Southwest Airlines 74.76
47 Nordstrom 74.46
48 Ford Motor Company 74.32
49 Toyota Motor Corporation 74.01
50 Progressive Corporation* 73.79
51 State Farm Insurance* 73.61
52 Macy's 73.16
53 DuPont* 73.09
54 Walgreens* 72.80
55 American Express* 72.63
56 YUM! Brands* 72.60
57 Nissan Motor Corporation* 72.60
58 Hobby Lobby* 72.51
59 Best Buy 72.28
60 Dell 72.13
61 JCPenney 71.61
62 The Allstate Corporation 71.03
63 Target 70.99
64 Hyundai Motor Company 70.97
65 21st Century Fox* 70.14
66 Verizon Communications 69.74
67 Safeway* 69.70
68 Blue Cross Blue Shield Association* 69.50
69 United States Postal Service* 69.49
70 Royal Dutch Shell 68.92
71 McDonald's 67.77
72 Sprint Corporation 67.66
73 Altria Group* 67.65
74 Wells Fargo & Company 67.55
75 T-Mobile 67.54
76 AT&T 67.26
77 Facebook 67.17
78 Chevron* 67.09
79 Delta Air Lines* 66.52
80 Burger King* 66.23
81 Chrysler Corporation 65.76
82 ExxonMobil 65.43
83 DirecTV* 65.27
84 Walmart 65.05
85 Time Warner 64.93
86 United Airlines* 64.91
87 JPMorgan Chase & Co. 63.98
88 General Motors 63.89
89 Citigroup 62.19
90 BP 62.01
91 Bank of America 60.73
92 Charter Communications* 60.30
93 Comcast 60.04
94 Koch Industries* 59.89
95 Sears Holdings Corporation 59.79
96 Halliburton 59.63
97 Monsanto 59.18
98 Dish Network 58.07
99 AIG 55.23
100 Goldman Sachs 55.07


* New to Most Visible List this year (not in 60 Most Visible 2014)
   Guide to RQ Scores: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical

All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.

The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

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