The 2015 Harris Poll Reputation Quotient® (RQ®)

The Reputations of the 100 Most Visible Companies
Among the U.S. General Public

All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.

The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

Ranking	Company	RQ Score
1	Wegmans Food Markets*	84.36
2	Amazon.com	83.72
3	Samsung	81.98
4	Costco	81.69
5	Johnson & Johnson	80.88
6	Kraft Foods	80.83
7	L.L. Bean*	80.78
8	Publix Supermarkets*	80.73
9	Apple	80.69
10	Google	80.44
11	Berkshire Hathaway*	80.28
12	The Walt Disney Company	80.04
13	Sony	79.93
14	CVS (CVS Health)*	79.83
15	Microsoft	79.74
16	Lowe's	79.48
17	Kellogg Company*	79.25
18	Chick-fil-A	78.96
19	The Boeing Company*	78.93
20	Intel Corporation*	78.54
21	Whole Foods Market	78.47
22	USAA	78.22
23	LG Corporation*	78.20
24	Procter & Gamble Co.	78.08
25	Nike	77.88
26	Unilever*	77.80
27	Whirlpool Corporation*	77.54
28	General Mills*	76.88
29	Honda Motor Company	76.80
30	Nestle*	76.45
31	Starbucks Corporation	76.32
32	The Kroger Company*	76.29
33	Wendy's*	75.94
34	The Coca-Cola Company	75.89
35	Fidelity Investments*	75.69
36	PepsiCo	75.59
37	FedEx Corporation*	75.53
38	The Home Depot	75.38
39	Meijer's*	75.37
40	IBM	75.32
41	Hewlett-Packard Company	75.26
42	Kohl's	75.17
43	eBay*	75.14
44	Aldi*	74.78
45	General Electric	74.77
46	Southwest Airlines	74.76
47	Nordstrom	74.46
48	Ford Motor Company	74.32
49	Toyota Motor Corporation	74.01
50	Progressive Corporation*	73.79
51	State Farm Insurance*	73.61
52	Macy's	73.16
53	DuPont*	73.09
54	Walgreens*	72.80
55	American Express*	72.63
56	YUM! Brands*	72.60
57	Nissan Motor Corporation*	72.60
58	Hobby Lobby*	72.51
59	Best Buy	72.28
60	Dell	72.13
61	JCPenney	71.61
62	The Allstate Corporation	71.03
63	Target	70.99
64	Hyundai Motor Company	70.97
65	21st Century Fox*	70.14
66	Verizon Communications	69.74
67	Safeway*	69.70
68	Blue Cross Blue Shield Association*	69.50
69	United States Postal Service*	69.49
70	Royal Dutch Shell	68.92
71	McDonald's	67.77
72	Sprint Corporation	67.66
73	Altria Group*	67.65
74	Wells Fargo & Company	67.55
75	T-Mobile	67.54
76	AT&T	67.26
77	Facebook	67.17
78	Chevron*	67.09
79	Delta Air Lines*	66.52
80	Burger King*	66.23
81	Chrysler Corporation	65.76
82	ExxonMobil	65.43
83	DirecTV*	65.27
84	Walmart	65.05
85	Time Warner	64.93
86	United Airlines*	64.91
87	JPMorgan Chase & Co.	63.98
88	General Motors	63.89
89	Citigroup	62.19
90	BP	62.01
91	Bank of America	60.73
92	Charter Communications*	60.30
93	Comcast	60.04
94	Koch Industries*	59.89
95	Sears Holdings Corporation	59.79
96	Halliburton	59.63
97	Monsanto	59.18
98	Dish Network	58.07
99	AIG	55.23
100	Goldman Sachs	55.07
* New to Most Visible List this year (not in 60 Most Visible 2014) Guide to RQ Scores: 80 & above: Excellent \| 75-79: Very Good \| 70-74: Good \| 65-69: Fair \| 55-64: Poor \| 50-54: Very Poor \| Below 50: Critical All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement. The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.

The 2015 Harris Poll Reputation Quotient® (RQ®)

The Reputations of the 100 Most Visible Companies Among the U.S. General Public

The Reputations of the 100 Most Visible Companies
Among the U.S. General Public