The 2015 Harris Poll Reputation Quotient® (RQ®)
The Reputations of the 100 Most Visible Companies
Among the U.S. General Public
All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.
The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.
Ranking |
Company |
RQ Score |
1 |
Wegmans Food Markets* |
84.36 |
2 |
Amazon.com |
83.72 |
3 |
Samsung |
81.98 |
4 |
Costco |
81.69 |
5 |
Johnson & Johnson |
80.88 |
6 |
Kraft Foods |
80.83 |
7 |
L.L. Bean* |
80.78 |
8 |
Publix Supermarkets* |
80.73 |
9 |
Apple |
80.69 |
10 |
Google |
80.44 |
11 |
Berkshire Hathaway* |
80.28 |
12 |
The Walt Disney Company |
80.04 |
13 |
Sony |
79.93 |
14 |
CVS (CVS Health)* |
79.83 |
15 |
Microsoft |
79.74 |
16 |
Lowe's |
79.48 |
17 |
Kellogg Company* |
79.25 |
18 |
Chick-fil-A |
78.96 |
19 |
The Boeing Company* |
78.93 |
20 |
Intel Corporation* |
78.54 |
21 |
Whole Foods Market |
78.47 |
22 |
USAA |
78.22 |
23 |
LG Corporation* |
78.20 |
24 |
Procter & Gamble Co. |
78.08 |
25 |
Nike |
77.88 |
26 |
Unilever* |
77.80 |
27 |
Whirlpool Corporation* |
77.54 |
28 |
General Mills* |
76.88 |
29 |
Honda Motor Company |
76.80 |
30 |
Nestle* |
76.45 |
31 |
Starbucks Corporation |
76.32 |
32 |
The Kroger Company* |
76.29 |
33 |
Wendy's* |
75.94 |
34 |
The Coca-Cola Company |
75.89 |
35 |
Fidelity Investments* |
75.69 |
36 |
PepsiCo |
75.59 |
37 |
FedEx Corporation* |
75.53 |
38 |
The Home Depot |
75.38 |
39 |
Meijer's* |
75.37 |
40 |
IBM |
75.32 |
41 |
Hewlett-Packard Company |
75.26 |
42 |
Kohl's |
75.17 |
43 |
eBay* |
75.14 |
44 |
Aldi* |
74.78 |
45 |
General Electric |
74.77 |
46 |
Southwest Airlines |
74.76 |
47 |
Nordstrom |
74.46 |
48 |
Ford Motor Company |
74.32 |
49 |
Toyota Motor Corporation |
74.01 |
50 |
Progressive Corporation* |
73.79 |
51 |
State Farm Insurance* |
73.61 |
52 |
Macy's |
73.16 |
53 |
DuPont* |
73.09 |
54 |
Walgreens* |
72.80 |
55 |
American Express* |
72.63 |
56 |
YUM! Brands* |
72.60 |
57 |
Nissan Motor Corporation* |
72.60 |
58 |
Hobby Lobby* |
72.51 |
59 |
Best Buy |
72.28 |
60 |
Dell |
72.13 |
61 |
JCPenney |
71.61 |
62 |
The Allstate Corporation |
71.03 |
63 |
Target |
70.99 |
64 |
Hyundai Motor Company |
70.97 |
65 |
21st Century Fox* |
70.14 |
66 |
Verizon Communications |
69.74 |
67 |
Safeway* |
69.70 |
68 |
Blue Cross Blue Shield Association* |
69.50 |
69 |
United States Postal Service* |
69.49 |
70 |
Royal Dutch Shell |
68.92 |
71 |
McDonald's |
67.77 |
72 |
Sprint Corporation |
67.66 |
73 |
Altria Group* |
67.65 |
74 |
Wells Fargo & Company |
67.55 |
75 |
T-Mobile |
67.54 |
76 |
AT&T |
67.26 |
77 |
Facebook |
67.17 |
78 |
Chevron* |
67.09 |
79 |
Delta Air Lines* |
66.52 |
80 |
Burger King* |
66.23 |
81 |
Chrysler Corporation |
65.76 |
82 |
ExxonMobil |
65.43 |
83 |
DirecTV* |
65.27 |
84 |
Walmart |
65.05 |
85 |
Time Warner |
64.93 |
86 |
United Airlines* |
64.91 |
87 |
JPMorgan Chase & Co. |
63.98 |
88 |
General Motors |
63.89 |
89 |
Citigroup |
62.19 |
90 |
BP |
62.01 |
91 |
Bank of America |
60.73 |
92 |
Charter Communications* |
60.30 |
93 |
Comcast |
60.04 |
94 |
Koch Industries* |
59.89 |
95 |
Sears Holdings Corporation |
59.79 |
96 |
Halliburton |
59.63 |
97 |
Monsanto |
59.18 |
98 |
Dish Network |
58.07 |
99 |
AIG |
55.23 |
100 |
Goldman Sachs |
55.07 |
* New to Most Visible List this year (not in 60 Most Visible 2014)
Guide to RQ Scores: 80 & above: Excellent | 75-79: Very Good | 70-74: Good | 65-69: Fair | 55-64: Poor | 50-54: Very Poor | Below 50: Critical
All third party trademarks are the property of their respective owners. Use of such trademarks does not constitute or imply any sponsorship or endorsement.
The Harris Poll Reputation Quotient® study results disclosed in this report may not be used for advertising, marketing or promotional purposes without the prior written consent of Harris Poll.
|