2012 Youth EquiTrend®
Media Category Rankings

Youth EquiTrend® benchmarks brand equity among 8-24 year olds in the U.S. In other words, Youth EquiTrend determines which brands spark the strongest recognition and loyalty in the crowded, competitive youth market.

These elite brands are industry leaders and influencers that understand and connect to the minds, hearts, and actions of young consumers.

The Youth EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, brand names, and logos are trademarks or registered trademarks of their respective owners. Age ranges varies per category. To determine the age ranges surveyed for specific categories, see below.