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Harris Poll AutoTECHCASTSM

The Harris Poll AutoTECHCAST study provides OEM vehicle manufacturers and Tier 1-2-3 suppliers with in-depth U.S. consumer research on over 72 advanced automotive technologies, utilizing the power of the Harris Poll Online Panel. This highly accurate research engine delivers superior data integrity, detailed consumer demographics and reporting flexibility to clients around the world.

AutoTECHCAST measures over 13,000 consumers’ knowledge of advanced technologies, purchase consideration and system/component purchase price data. AutoTECHCAST also provides detailed consumer automotive and demographic data for each of the technologies analyzed including:

  • Vehicle make and model
  • Vehicle segment
  • Vehicle model year
  • Method of purchase
  • Consumer age
  • Income
  • Level of education
  • Ethnicity
  • Household size
  • Region

AutoTECHCAST is a valuable strategic planning tool for automotive sales, marketing, engineering, and research executives.


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