United States [change]

Harris Poll BoomerQuery is an online omnibus survey that offers a nationally representative sample of Baby Boomers. Ask questions and get answers from this highly influential group, who represent an estimated 74 million, or 25% of the U.S. population. Other recent studies have shown that Boomers are the highest earners - with a median household income of $54,170 - and are responsible for half of all consumer spending.

Get Projectable, Reliable Results

BoomerQuery is fielded online each month and provides 1,000 completed interviews from U.S. Baby Boomers, born between 1946 and 1964. This large sample size gives you more options for segmenting your data. Data are then weighted to be nationally representative of the U.S. Baby Boomer population.

BoomerQuery provides an easy-to-read set of cross tabs, with answers to your questions among the total U.S. Baby Boomers and across standard banner points that include household income, retirement plans and investments, healthcare coverage, and political party affiliation. 

Obtain Relevant Insights

Consumer products companies, pharmaceutical companies, insurance and financial service providers, public policy makers and many others can benefit from this survey in a variety of ways:

  • Purchase Intent Evaluation
  • Name/Logo Testing
  • Product/Service Concept Screening
  • Package Testing
  • Attitude & Usage Studies
  • Public Policy Research
  • Brand Awareness Studies

Got a question or want to learn more?