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Advertising & Media

Whether you need quick copy testing, on-going brand awareness, or comprehensive market segmentation studies, our research services can help you get what you need faster and with more detail than anything else on the market. We have multi-client and custom solutions to serve both your traditional and interactive advertising and media research needs.

Brand Media Tracking

Harris Interactive IntermediaPulse SM

An affordable monthly consumer tracking survey capturing the media usage and purchase behaviors of more than 100,000 adults each year.

Interactive Advertising Research

Harris Interactive iMI ConceptCompass

Test your online marketing messages and creative ideas in the concept stage, before proceeding with the costly, time-consuming creative development process.

Harris Interactive iMI CopyPilot

Evaluate the effectiveness of your advertising messages and make refinements prior to the launch of your campaign.

Harris Interactive iMI Rich Media Tester

Ensure that your rich media campaign works, is easy to navigate, and that your advertising successfully conveys the messages you want to communicate before it goes public.

Harris Interactive iMI BrandTracer

Assess your online advertisementís impact on brand awareness, perceptions, and purchase intent prior to, during and/or following an online ad campaign.

Fast Facts

Harris Interactive QuickInsights SM

Gain diverse marketing intelligence in 5 business days or less! QuickInsights is your best bet for reaching low incidence groups. Tailored to your unique needs so that you can make informed decisions.

Harris Interactive QuickQuery SM

Reach 2,000 respondents in 2 days! This omnibus research product gives you rich insights across a variety of target segments. Ask specific questions and get accurate, projectable answers. Ideal as a tracking tool or simply for getting answers fast.

Harris Interactive QuickSceener SM

Using "monadic concept screening," you can quickly and affordably test your product concepts with an independent sample of geographically diverse, nationally representative consumers.

Harris Interactive Qualitative Research

Explore and test ideas, discover the range of different perceptions and experiences between people, and learn the factors that determine how people make choices. You can conduct a qualitative study as a stand-alone, or to complement quantitative research, using traditional or Internet-based methodologies to give you a unique "window" into the opinions of your customers.