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Category Management

Why do consumers select one account, or class of trade, over another? Harris Interactive can help you manage categories within supermarkets, drug stores and mass merchandisers for growth and profitability. We will research how to best meet the needs of your consumers—so you can be one step ahead of the competition.

Harris Interactive Qualitative Research

Explore and test ideas, discover the range of different perceptions and experiences between people, and learn the factors that determine how people make choices. You can conduct a qualitative study as a stand-alone, or to complement quantitative research, using traditional or Internet-based methodologies to give you a unique "window" into the opinions of your customers.

Harris Interactive ShopperInsights SM

Why do consumers shop where they do, and why do they switch accounts? Harris Interactive ShopperInsights, a consumer-based study of over 26,000 primary household shoppers, provides manufacturers and retailers with keen insights into chain-based loyalty.