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Customer Insights

Do you know what motivates your customers to buy your products? Harris Interactive conducts research to help you understand the specific perspectives, behaviors, attitudes, and beliefs of your customers.

Harris Interactive Consumer TechPoll SM

Receive timely, in-depth information on a wide range of consumer electronics, and technology products and services—including broadband and digital still cameras—that consumers are using. Find out which products they intend to buy in the short term; understand how satisfied consumers are with their purchase and service needs; and more.

Harris Interactive FanKeep SM Season Ticket Holder Retention for Sports

FanKeep asks and answers the key questions that are designed to directly influence season ticket renewal rates. Learn the true financial impact of season ticket holder defections, along with the key reasons affecting renewal decisions. This information helps you design targeted marketing strategies to retain all levels of ticket holders and increase your revenue line.

Health Care Insights

Harris Interactive 10,000 Patient Study

A wealth of new information about chronically ill consumers—how they are interacting with plans, providers, and treatments, and how they are using the Internet—analyzed by 15 major disease states and 41 disease categories.

Harris Interactive Computing in the Physician's Practice

The use of information technology is perhaps the single most important issue in the transformation of American medicine. We can reveal, through data, analyses, forecasts, and implications for every sector of the health care industry, how information technology is affecting the physician's practice.

Harris Interactive OnSite SM

Measure and track consumer awareness, usage, and satisfaction with the top health-related sites. Harris Interactive OnSite is the most comprehensive and in-depth website assessment product available in the industry. It evaluates more than 300 websites within 28 categories of health and medical information and provides detailed diagnostics and strategic direction to website sponsors, designers, consultants, and advertisers.

Harris Interactive Patient PharmAssessment

Harris Interactive gives you the information you need to better promote your brand and improve your bottom line, through a definitive study on the consumers of prescription drugs.

Harris Interactive Strategic Health Perspectives

A study that helps health care and biopharmaceutical company executives to anticipate the direction, pace, and scope of industry change over the next 2 to 5 years.

Kids’ & Teenagers’ Insights

Harris Interactive YouthPulse SM

If you're marketing to kids and teens, you need to understand how they embrace media and brands, where they spend their money or exert their influence, and how they react to advertising. Harris Interactive YouthPulse brings you the world’s most definitive survey of today’s online youth, their behaviors and attitudes, to help your business reach the fastest growing market segment in history.

Harris Interactive MARKETrack SM

Better understand the needs of your customers and the markets you serve by identifying and tracking critical market dynamics, such as awareness, consideration, purchase and re-purchase. By achieving a clear picture of how all the variables come together, you'll have a complete understanding of what is driving your sales, and your competitors' sales.

Harris Interactive Qualitative Research

Explore and test ideas, discover the range of different perceptions and experiences between people, and learn the factors that determine how people make choices. You can conduct a qualitative study as a stand-alone, or to complement quantitative research, using traditional or Internet-based methodologies to give you a unique "window" into the opinions of your customers.