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Marketing Communications

Whether you need copy testing, on-going brand awareness, or comprehensive market segmentation studies, our research services can help you get what you need. We have multi-client and custom solutions to serve both your traditional and interactive marketing communications needs.

Plus, with our Internet technology you can do what was never before possible—test storyboards, audio and visual clips, animatics, and banner ads.

Advertising & Branding

Harris Interactive Marketing Communications Research (MCR) has developed a series of interrelated products for testing and tracking integrated marketing campaigns, taking you from ideation through creation to confirmation.

  • Harris Interactive Virtual VoiceSM
    Qualitative, online interviewing used to explore and test ideas, discover the range of different perceptions and experiences between people, and explore the factors that determine how people make choices.

  • Harris Interactive QuickQuerySM
    An omnibus study designed to provide you with "quick read" information. Responses to custom questions from 2,000 general population respondents in 48 hours.

  • Concept Testing
    Quantitatively test the effectiveness of your marketing message before you invest the time and money in creative development. Specifically, test the relative effectiveness of competing market positioning concepts and statements.

  • Copy Testing
    Designed to diagnostically test the effectiveness of an execution in communicating a specific message and creating cognitive, emotional and behavioral responses across single and combined media.

  • Brand Tracking
    Get pre/post or continuous tracking of brand equity and awareness, including ad recall and de-branded recognition.

 

Other Valuable Research Tools

Harris Interactive OnSite SM

Measure and track consumer awareness, usage, and satisfaction with the top health-related sites. Harris Interactive OnSite is the most comprehensive and in-depth website assessment product available in the industry. It evaluates more than 300 websites within 28 categories of health and medical information and provides detailed diagnostics and strategic direction to website sponsors, designers, consultants, and advertisers.

Harris Interactive Qualitative Research

Explore and test ideas, discover the range of different perceptions and experiences between people, and learn the factors that determine how people make choices. You can conduct a qualitative study as a stand-alone, or to complement quantitative research, using traditional or Internet-based methodologies to give you a unique "window" into the opinions of your customers.
Harris Interactive QuickSceener SM

Using "monadic concept screening," you can quickly and affordably test your product concepts with an independent sample of geographically diverse, nationally representative consumers.