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Reputation & Branding

Identify the strengths and weaknesses of existing brand equity, opportunity areas for focus and improvement, as well as the assessment of corporate reputation as viewed by influential stakeholders across key dimensions.

Harris Interactive Brand Equity Assessment and Tracking

Measure the strengths and weaknesses of your brand in the context of product categories, market and industry segments, including awareness, perceived quality, loyalty, and image associations over time.

Harris Interactive Brand Identity Development

Brand identity development research will gather insightful feedback for formulating your brand identity, assessing alternate concepts, deciding on how to best execute your brand identity program, and making brand decisions on a timely basis.

Harris Interactive Corporate Image Assessment

Diagnose how your brand is perceived by various markets to help you make the right decisions to strengthen your brand.

Harris Interactive Corporate Leadership

Help your company generate favorable publicity and stimulate sales through powerful and cost-effective corporate leadership research.

Harris Interactive Qualitative Research

Explore and test ideas, discover the range of different perceptions and experiences between people, and learn the factors that determine how people make choices. You can conduct a qualitative study as a stand-alone, or to complement quantitative research, using traditional or Internet-based methodologies to give you a unique "window" into the opinions of your customers.

Harris Interactive Reputation Quotient SM

What do key stakeholder groups—the general public, customers, corporate employees, general investors, and consumer boycotters—think about your company? Harris Interactive Reputation Quotient (RQ) will help you identify ways you can leverage this information to your reputationís advantage. We can develop a customized RQ study for virtually any industry, and we may have even already developed a study that includes your business.