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The 50th Annual ARF Convention and Trade Show

Attend our Conference Presentation and the Exhibit Hall for FREE*
Compliments of Harris Interactive 
Marketing Communications Research (MCR)
New York Marriott Marquis, April 26-28, 2004

For the same amount of time it would take you to read all the research journals collecting dust on your desk, you can learn about the latest advances in marketing communications research – not to mention reconnect with colleagues and visit one of the best cities in the world. We invite you to get out of the office and attend the Harris Interactive conference presentation on April 27 as well as visit the InfoPlex exhibits open April 27 and 28.

Complimentary Passes
To request complimentary Research Services Conference passes to our presentation on 4/27 and a Research Exhibit Hall Pass to visit the exhibit hall on 4/27-28, contact Tony Cortina at 800-866-7655 ext. 7621 or acortina@harrisinteractive.com. You may also contact Tony if you cannot attend and would like more information regarding our presentation and philosophical approach immediately following this event.

Already Registered?
Then plan to join us for the following activities:

  • Conference Presentation
  • MCR exhibit booth #606
  • ARF Key Issue Forum IV with Ogilvy Award Finalists:
    • Harris Interactive
    • Volvo
    • Witeck-Combs

Harris Interactive MCR Conference Presentation Details
Tuesday April 27, 10:30-11:00 am
Qualitative Research and Advertising: For Greatest Advertising Effect, Emotionally Connect

Jim Longo, VP Qualitative Research
Jennifer Silcott, Senior Qualitative Research Consultant

This session will focus on the importance of synergy between quantitative and qualitative research throughout the communications development cycle, including pre-creation, post-creation, and in-market analysis.

Harris Interactive MCR Exhibit Details
Tuesday- Wednesday, April 27-28
Booth #606

Join us for informative demonstrations of how the latest advances in Internet-based market research are changing the way we think and conduct marketing communication research.

ARF Key Issues Forum IV (paid registrants only)
Tuesday, April 27, 4 pm
Revealed – Secrets Behind the Winning ARF David Ogilvy Campaigns

The Ogilvy Award recognizes great advertising and the critical role research plays to make it possible. Volvo is a 2004 Ogilvy Award finalist for advertising it developed in conjunction with our strategic partner Witeck-Combs Communications targeting Gay, Lesbian, Bisexual and Transgender (GLBT) consumers.

In most cases, Ogilvy Award-recognized research is spread out across many firms through the various stages of ad development. This is not one of those cases. Harris Interactive was the exclusive research provider to Volvo for this award-winning work, including segmentation, brand equity analysis, qualitative research, copy testing and in-market tracking.

This Key Issues Forum will detail the work that is being celebrated this year. Participating in the panel representing Volvo will be:

  • Dai Min Barclay, Conquest & Diversity Marketing Manager, Volvo Cars North America
  • Judith Ricker, Senior Vice President MCR, Harris Interactive
  • Wes Combs, President, Witeck-Combs Communications, Inc.

Don’t miss the video that tells the Volvo/Witeck-Combs/Harris Interactive Ogilvy Award story, on display in the general session on Tuesday morning, April 27.

*The 50th Annual ARF Convention and Trade Show will be held at the New York Marriott Marquis, April 26-28, 2004. This invitation includes a Research Services Conference pass to our presentation Tuesday morning, April 27, and access to the ARF exhibit hall. For more details about this event, please visit the ARF website.

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