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         The IQPC ConferenceóMaximizing Online Market Research Strategies

Transforming Data into Actionable Results

May 16 - 17, 2001

Chicago, Illinois

Harris Interactive is proud to be a sponsor of this yearís International Quality & Productivity Centerís (IQPC) Market Research Series for online research. This year's conference is focused on getting the most from online market research strategies and will encompass a variety of topics, from incorporating online market research with other methodologies to the validity of online focus groups.

Harris Interactive is also proud to present Jim Longo, our Vice President of Qualitative Research, as a chairperson for this event. Jimís comments will center on web-based focus groups as a proven methodology and the myths surrounding it. Please join Jim as we share our knowledge of online qualitative market research.

Visit the IQPC site to find out more about the conference and to register.