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Harris Interactive Customer Loyalty and Profitability Management Seminar

Sponsored by the Customer Loyalty Management Practice of Harris Interactive

Register for this FREE 2 day seminar by Fax or Mail:

Registration Form (pdf)
May 2003 Seminar Agenda


May 6-7, 2003 (Tues-Wed)
November 12-13, 2003 (Wed-Thurs)


Merrill Lynch Conference and Training Center
900 Scudders Mill Road
Plainsboro, New Jersey 08536

The seminar outlines a robust process of identifying, measuring, and managing the critical elements of customer loyalty and their linkage to revenue and profit.

A combination of presentations, hands-on exercises, and discussions will provide participants enhanced understanding of a structured method to organize and act on customer information. Case studies by leading organizations will further illustrate the effectiveness of this approach.

The two-day session will cover:

  • Management buy-in and support for the process
  • Qualitative discovery of customer expectations of quality and value
  • Use of Web-based data collection and information delivery
  • Measurement of critical customer priorities with definition of areas, which differentiate and add value
  • Identification of natural market segments
  • Simulation of the impact of performance changes on customer loyalty behavior
  • Action planning to focus resources on financial improvement opportunities
  • Linkage of customer loyalty to revenue and profit

Harris Interactive is committed to educating our current and future clients on the latest developments in the market research industry. We have discovered that our most well informed clients are our best clients. Therefore, we invite participants to join us FREE OF CHARGE.

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