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Automotive & Transportation

Helping the Automotive and Transportation Industries Create the Products of Tomorrow

Harris Interactive’s Automotive and Transportation Practice provides creative analytical solutions to business problems, giving our clients the critical knowledge they need to make sound, strategic business decisions.

Know the Road Ahead

When you partner with our Automotive and Transportation Practice, you'll have access to our extensive experience in designing the right market research strategy to address your specific needs. We provide analysis and insight into your business objective and consult with you to implement results. We have expertise in a number of areas including:

  • Market Positioning
  • New Product Development and Launch
  • Market Segmentation
  • Customer Satisfaction Measurement
  • Customer Loyalty and Retention
  • Concept Testing (e.g., new products, names, logos, etc.)
  • Needs Assessment
  • Market Share and Market Sizing

The Tools You Need, the Expertise to Use Them

We understand your markets, your activities, and your challenges. Most importantly, we understand your customers, and we help you to do the same. With an online panel of more than 7 million cooperative respondents, full service call centers and a professional staff of more than 200 dedicated research scientists, analysts and moderators, Harris Interactive handles even your most complicated business issues.

We currently offer research expertise across these broad categories:

  • Qualitative (focus groups)
  • International
  • Reputation and Corporate Image
  • Youth
  • Ebusiness
  • Marketing Communications
  • Sports (sponsorships)
  • Customer Retention and Satisfaction
  • Data Mining
  • Customer Relationship Management

Share Our Advantage

Please contact us to see how Harris Interactive can assist you in meeting the challenges of today with the insight into tomorrow.

News Releases

We periodically issue news releases related to the Automotive and Transportation industries. By clicking on the link below, you will go to the News Room section of our website. View the current Automotive & Transportation news releases.