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Youth & Teens

K-12 Education

Helping School Districts Move Toward Educational Excellence

Education affects every aspect of our lives, from the well-being of school children to the quality of the corporate work force. That’s why Harris Interactive has made research in education and on young people's social issues a priority. In fact, we’re the only major research firm with a division dedicated solely to education-related research. We’ve conducted studies for hundreds of public school districts, public and private universities, corporations and foundations.

When you want to better understand the opinions of students, alumni, employees, parents, community members and business leaders, turn to Harris Interactive’s CSMpactSM for Schools, formerly Gordon S. Black CSMpactSM for Schools. This comprehensive quality project can help your district establish specific plans to increase student motivation, parental involvement, and employee productivity. Our mission is to help give educators a clear understanding of "educational quality" as defined by each of their school district’s key stakeholder groups, empowering the district with the knowledge necessary to accomplish its educational goals.

In addition to CSMpactSM for Schools, Harris Interactive offers a wide variety of quantitative and qualitative research services that cater to every segment of the educational marketplace. We adhere to the highest methodological standards to ensure exceptionally high quality results.

Community Connect | Voting Behavior/Bond Issues | Quality in Education | Computer Technology | Strategic Planning | Online Focus Groups | Articles | News Releases | Newsletters

Some of the educational topics we research for school districts include:

Community Connect

One method of reaching out to members of your community, gauging their level of support regarding the improvement efforts and strategies that are taking place in the District, while at the same time educating them about exactly what the District is doing, is data collection via the Internet. Community Connect allows district administrators, School Board members, employees, and other stakeholder groups to ascertain what the community is thinking. It allows for timely communication between stakeholder groups, and lets the District know how the community is reacting to the changes that are taking place.

Community Connect allows you to reach out and include those community members who do not currently have children in your school system, but whose support is critical to the future of your educational system, and vital for the success of all children served by your district. Community Connect survey modules include topics such as engagement, standards, technology, strategic planning, school safety, facility and bond issues, and more.

Voting Behavior/Bond Issues Survey

Understanding public opinion and voter behavior are critical steps in maintaining and/or increasing community support. These surveys are aimed at providing information to public school districts to help them better understand the drivers of community support for budget/bond referenda. The survey involves a telephone interview of a random sample of district voters. The focus is on understanding how community experiences and perceptions affect voting behavior.

Quality in Education Survey

Understanding public opinion is critical in maintaining and/or increasing community support for local schools. Information from this type of study will help educate all stakeholders who are involved in the decision-making processes in a District.

Computer Technology Survey

Are school computers meeting the needs of students? Do teachers feel prepared to integrate educational technology into classroom instruction? Is the money being spent in school districts to upgrade and expand computer access enhancing the learning and teaching process in the district? Districts have a responsibility to assess the impact that investments in computer technology are having on the quality of education in the community.

Strategic Planning Consulting

The utilization of the data collected through survey research is as critical as the data collection process itself. Districts must incorporate data results in strategic plans in order to measure improvement over time. Harris Interactive works closely with Districts to both educate stakeholders about the appropriate use of the data, as well as identifying methods for disseminating data to the school community as a whole.

Online Focus Groups

Harris Interactive conducts online focus groups. This relatively new avenue for qualitative research is orchestrated in the same fashion as a face-to-face focus group but takes place completely online. Comments, questions, answers, and directions are typed in and appear on screen, in a chat-room style format. The group is facilitated by an online moderator who functions in the traditional capacity.

The online focus group allows participants to discuss ideas, topics, concepts, etc. from the convenience of their home or office. You are able to "view" the focus group remotely (online) and correspond with a second qualitative team representative while the group continues live. This technique may be particularly appropriate in gathering input from groups of administrators.


The Harris Poll occasionally issues education-related articles that may be of interest to you. By clicking on the links below, you will go to the Harris Poll Library section of our website.

News Releases

We periodically issue news releases related to the Education field. By clicking on the link below, you will go to the News Room section of our website. View the current Education news releases.


We periodically publish issues of our Education newsletter—Impactin Adobe Acrobat format (PDF). (If you do not have it, you may download the free Acrobat Reader here.) By clicking on the link below, you will go to the News Room section of our website. View the newsletters.