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Pharmaceuticals

Put the Expertise of the World’s Leading Internet-based Market Research Firm to Work for You

The pharmaceutical industry exists in a rapidly changing world. Increased competition, the "new marketing" using direct-to-consumer advertising and the Internet, new legislation and regulation, changes in benefits and insurance coverage—all variables in the environment in which the industry must operate. How can you stay on top of the trends and anticipate future changes? With timely, accurate information from Harris Interactive—the market research firm that leading pharmaceutical firms rely on.

For over 15 years, Harris Interactive has forecast major pharmaceutical industry trends, from the evolution of managed care and the debate over health care reform to Managed Medicare, the Patients Bill of Rights, and the new "cyberchondriacs." Our findings for leading medical schools, public health programs, and foundations have been presented before Congress and at major medical conferences. Today, Harris Interactive uses both traditional and Internet-based research methodologies to provide you with the qualitative and quantitative research you need to make critical business decisions.

Our recent acquisition of Yankelovich Partners’ Custom Research Group is another step in our efforts to provide end-to-end research based consulting services to our clients. This group brings over 40 years of research based consulting expertise, proprietary, state-of-the-art research methodologies and experienced professionals to Harris Interactive. Together, we are better able to meet your strategic planning and marketing requirements with timely data collection, insightful analysis and actionable recommendations.

How do we do this?

Harris Interactive has created a database that consists of more than 7 million cooperative respondents. Through this database, we have the capability to reach low-incidence, hard-to-reach populations including the chronically ill, health physicians and other health professionals, caregivers, health care executives and health benefit managers. Our health care research experience spans more than 35 countries, letting us offer international perspectives as well.

Custom Research | Multi-Client Products | Health Care Panels
News Releases

 

A Full Range of Custom Research Services

A large, varied industry needs a broad variety of research and operational services. We provide it all—fulfilling the needs of everyone from the R&D manager to the website producer. Our wealth of pharmaceutical industry knowledge, and research methodologies and capabilities will help you achieve your research objectives, and improve your company’s profitability.

Qualitative studies help you better understand attitudes and behaviors, either in conjunction with a quantitative study, or as a study on its own. Online focus groups—such as chat rooms and bulletin boards—allow you to experience interactions in real time no matter where you are. Traditional focus groups give you the opportunity to experience group dynamics face-to-face.

Quantitative studies can be conducted either online with a segment of our panel of more than 7 million cooperative respondents or with your own customer groups. The traditional methodologies of phone and mail surveys, and mall intercepts are also available.

National and international capabilities accommodate the global reach that technology companies demand. Through our Global Network Members, we can conduct your research anywhere in the world.

Internet research is rapidly becoming the research method of choice in today’s global economy. The interactive power of the Internet gives us new tools for gathering information faster, more cost-effectively, and with greater specificity than ever before. We’re the first to offer an online recruitment program for clinical trials research. Our wide variety of multi-client Internet-based research products can provide you with enormous amounts of information—at a fraction of the cost of custom research, while our large respondent panel facilitates continuous tracking of trends. Through the use of our respondent panel, your own customer base, or obtained lists, online research can be conducted frequently and analyzed more quickly than traditional research.

Multi Client Products

Harris Interactive OnSiteSM

Measure and track consumer awareness, usage, and satisfaction with the top health-related sites. Harris Interactive OnSite is the most comprehensive and in-depth website assessment product available in the industry. It evaluates more than 300 websites within 28 categories of health and medical information and provides detailed diagnostics and strategic direction to website sponsors, designers, consultants, and advertisers.

Computing in the Physicians Practice

The use of information technology is perhaps the single most important issue in the transformation of American medicine. We can reveal, through data, analyses, forecasts, and implications for every sector of the health care industry, how information technology is affecting the physician's practice.

10,000 Patients Survey

A wealth of new information about chronically ill consumers—how they are interacting with plans, providers, and treatments, and how they are using the Internet—analyzed by 15 major disease states and 41 disease categories.

Strategic Health Perspectives

A study that helps health care and biopharmaceutical company executives to anticipate the direction, pace, and scope of industry change over the next 2 to 5 years.

Patient PharmAssessment

Patient PharmAssessment offers prospective, comparative benchmarking of how consumers view and use their drug therapies and provides essential information to marketers and advertisers about how to position, promote, and sell their drugs cost-effectively.

To purchase these reports, please call 877-919-4765.

 

Targeted Panels

The Chronic Illness Panel

Surveys of pharmaceutical-related issues often call for highly targeted groups of respondents. Harris Interactive has created the world’s largest online database of cooperative respondents, centralizing information on more than 7 million individuals. From that database, we have developed the industry’s largest online panel of people with 44 selected medical conditions, providing our clients with access to real-world experiences of the people who need and use their products. The medical conditions we can help you study include:

  • Allergies
  • Arthritis
  • Depression
  • Hypertension or High Blood Pressure
  • Cholesterol
  • Migraine
  • Chronic Back Problems
  • Asthma
  • Digestive/Gastro-intestinal Disorder
  • Skin Condition
  • Chronic Sinusitis
  • Vision Impairment
  • Gynecological Condition
  • Thyroid Condition
  • Menopause
  • Diabetes
  • Chronic Bronchitis
  • Hearing Impairment
  • Heart Disease
  • Cancer
  • Other Mental Health Condition
  • Obesity
  • Fibromyalgia
  • Osteoporosis
  • Sleep Disorders
  • ED—Erectile Dysfunction
  • Kidney Disease
  • Emphysema
  • Epilepsy
  • Stroke
  • Hepatitis C
  • COPD
  • Liver Disease, including Cirrhosis
  • Lupus
  • Multiple Sclerosis
  • Paralysis of Extremities
  • Incontinence
  • Infertility
  • Lyme Disease
  • Developmental Disability
  • HIV/AIDS
  • Parkinson's Disease
  • Alzheimer's Disease
  • ALS or Lou Gehrig's Disease

Segmentation and Targeting Made Easy

Thanks to the huge size of our Chronic Illness Panel, we’re able to survey vital sub-segments of people with particular diseases based on a wide range of factors, including:

  • Demographics
  • Co-morbidities
  • Insurance coverage
  • Medical care
  • The use of specific Rx or OTC products.

Our database also includes detailed demographic and health profiles that can be used to target specific sub-populations. Populations may be targeted geographically at the zip code level.

The Multi-Use Database

The Harris Interactive Chronic Illness Database affords its users a wide range of applications. We’ve seen it used for many kinds of marketing and advertising research projects as well as for clinical trial recruitment. Applications include:

  • Behavioral, attitudinal, motivational, and outcomes research
  • Web site evaluation/development
  • Surveys of patient experiences with various treatments
  • Reactions to D.T.C.
  • The use of the Internet

Physician Panel

Physician Panel Online is the fastest, most powerful way to obtain valuable insight into physicians' practices and opinions. We have access to over 200,000 primary care and specialty physicians, ready to respond to your questions online. With Harris Interactive’s Physician Panel Online, you get your answers in weeks, not months.

News Releases

We periodically issue news releases related to the Pharmaceutical and Health Care industries. By clicking on the link below, you will go to the News Room section of our website. View the current Pharmaceutical & Health Care news releases.