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The Market Research Needs of Today’s Technology Companies Require the Right Research Partner

The Harris Interactive Technology Practice is dedicated to partnering with, and providing technology companies with the right methodologies and solutions for their market research needs.

You’re looking for new market opportunities…ways to segment your customer base to identify your most valuable customers and retain them…information on developing and pricing products and services…opportunities to measure your corporate reputation…evaluations of current and proposed marketing strategies and campaigns…possible sponsorships in the sports industry to leverage brand identity and awareness.

We have the experienced staff and depth of knowledge in technology to assist you not only with these types of research questions, but many others, as well.

Custom Research | Multi-Client Research | Reputation | Customer Retention | Sports Sponsorships | News Releases


Custom Research

Harris Interactive’s custom technology research practice has a wealth of methodologies and capabilities to help you achieve your research objectives, and improve your company’s profitability.

  • Qualitative studies that help you better understand attitudes and behaviors either in conjunction with a quantitative study, or as a study on its own. Online focus groups—such as chat rooms and bulletin boards—allow you to experience interactions in real time no matter where you are. Traditional focus groups give you opportunity to experience group dynamics face-to-face.

  • Quantitative studies can be conducted either online with our panel of more than 7 million cooperative respondents or with your own customer segments. The traditional methodologies of phone and mail surveys, and mall intercepts are also available.

  • National and international capabilities accommodate the global reach that technology companies demand. Through our Global Research Affiliates, we’ve already conducted research in more than 100 different countries…and the number just keeps growing.

  • Internet research is rapidly becoming a research method of choice in today’s global economy. Through the use of our respondent panel, your own customer base, or obtained lists, online research can frequently be conducted and analyzed more quickly than traditional.

  • Traditional research through phone and mail surveys, and mall intercepts can be designed to pinpoint exactly the information you’re looking for.

Multi-Client Research

The Internet has created new opportunities to gain insights on customers and potential customers, and how they are—or are not—planning to embrace technology products and services. The Harris Interactive Consumer TechPollSM is a quarterly Internet study that collects information on what tech products consumers are using today, and what they intend to buy in the short term. It offers insight into a high level of incidence, and purchase intent for a wide range of consumer electronics and technology products and services. It also provides information regarding the use and adoption of a selected set of "high profile" technology products and services.

To talk with one of our representatives in the technology practice, please contact us.

News Releases

We periodically issue news releases related to the Technology industry. By clicking on the link below, you will go to the News Room section of our website. View the current Technology news releases.