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White Papers

To request a white paper, contact us at Info@harrisinteractive.com or call 877-919-4765.

Vehicle Feature Optimization Using the HI ConfiguratorSM
David G. Bakken, Ph.D., Senior Vice President, Harris Interactive

2004

   

Methods for Measuring Change and Stability in Panel Data
Renee Smith, Ph.D., Senior Research Scientist, Harris Interactive

2003

 

Understanding the Gay, Lesbian, Bisexual and Transgender Market and How it Influences Marketing Communications
Judy Ricker, Vice President, Marketing Communications Research, Harris Interactive
Bob Witeck, CEO, Witeck-Combs Communications, Inc.

2003

 

Mature Brands in the 21st Century: How Jack Daniel’s Gets Better With Age
Bernard Novgorodoff, Ph.D., Director, Marketing Insights Group, Brown-Forman Beverages Worldwide
Marianne Foley, Vice President, Strategic Initiatives, Harris Interactive

2001

 

Channel Strategy Development
How Online Browsers Differ From Online Shoppers
Lori Iventosch-James, Director, eBusiness Intelligence, Harris Interactive
Katie Lamont, Director, Analytical Services, Harris Interactive

2001

Exploiting Analytical Advances
Minimizing the Biases Associated with Non-Random Samples of Internet Users
George Terhanian, Renee Smith, John Bremer and Randall K. Thomas, Harris Interactive

2001

 

Developing and Refining Internet Strategies: Insights for Pharmaceutical Companies
Anne Axelrod, Ph.D., Senior Vice President Healthcare, Harris Interactive
Karen Rabinowicz, Vice President Healthcare, Harris Interactive

2001

   

Teens Talk About Advertising
A Report of Findings From Three Online Focus Groups with Teens

2001

   

The Times They Are a Changin’
Marianne Foley, Vice President, Strategic Initiatives, Harris Interactive

2001

 

A Comparison of Superstitial® Ad Units Relative to Television Commercials
Harris Interactive & Unicast Communications

2001

 

Understanding Youth: What Works and Doesn’t Work When Researching and Marketing to Young Audiences
John Geraci, Peter Silsbee, Sarah Fauth, and Jennifer Campbell, Harris Interactive

2000

 

Does Internet Research "Work"? Comparing Online Survey Results With Telephone Surveys
Humphrey Taylor, Chairman of The Harris Poll

2000

   

Confronting the Selection-Bias and Learning Effects Problems Associated with Internet Research
George Terhanian, Ph.D., Vice President, Research and Methodology
John Bremer, Research Assistant

2000

   

The Record of Internet-Based Opinion Polls in Predicting the Results of 72 Races in the November 2000 U.S. Elections
Humphrey Taylor, John Bremer, Cary Overmeyer, Jonathan W. Siegel, George Terhanian

2000

   

The Very Different Methods Used to Conduct Telephone Surveys of The Public
Humphrey Taylor, Chairman of The Harris Poll

1997

 

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