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Competitive Advantages > Case Studies

Case Studies

 

To request a case study, contact us at Info@harrisinteractive.com or call 877-919-4765.

Marketing Communications

  • The Grim Reaper Sells Salad: Qual-Quant Pre-Test Case Study
2003

Strategic Consulting

  • Multiple case studies spanning various industries:
  • Market Structure Study for Popular Kitchen Manufacturer
  • Global Positioning Study for Gateway
  • Segmentation Targeting Research for a Leading Energy Company
  • Go To Market Strategy for a Leading Truck Leasing Company
  • Global Branding Strategy for a High Tech. Company
  • Global Marketing Strategy for Telecommunication Company
  • Segmentation Research for a Leading Convenience Store Chain
  • Brand Equity
2003

Financial Services

  • Multiple financial services research case studies
2003
  •  The Word on the Street: Retail Customers, Their Buying Intentions, and What It Means on Wall Street
2003

Telecommunications

  • Multiple Telecommunications research case studies
2003

Customer Loyalty Management

  • Dow Chemical Raises the Loyalty Bar: A Model Supporting Predictive Customer Behavior as Never Before
2002

eBusiness

  • Multiple eBusiness research case studies
2001

Healthcare

  • Horizon Blue Cross Blue Shield of New Jersey: One of the Largest Plans in the Country Makes the Leap to Loyalty
2001

 

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