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Competitive Advantages > Data Collection Modes

Data Collection Modes



Harris Interactive has made substantial investments in leading edge Internet technologies, and we have adapted Computer Assisted Personal Interviewing (CAPI) software to create the first sophisticated online interviewing capability.

Our Online Surveys:

  • Are user-friendly
  • Have all the power of CATI surveys (skip patterns, randomized ordering of large lists and grids, recall and utilization of previous responses, etc.)
  • Have a host of advanced features, including:
    • seamless data collection
    • password or "cookie" validation
    • interim results reporting
    • multi-language questionnaire capability
    • multimedia content

Our Systems:

Can deliver 1,000,000+ emails per hour, and support 240,000+ fully featured 5-minute dynamic surveys per hour.

Server Capacity

Respondents may enter our servers to answer surveys 24 hours a day, 7 days a week.

Internet Research Methods Team

The research scientists in our Internet Research Methods teams provide advanced support for sampling, survey design, and weighting to the research teams and their clients. Their expertise and capabilities are second to none in the market research industry.



Harris Interactive has conducted superior telephone-based research for well over 40 years. While we are now the industry leader in Internet-based research, we continue to provide our clients with superior telephone research services.

We ensure that telephone data collection costs are competitive and that our clients’ schedules can be maintained by working with carefully selected and monitored telephone research partners.

All of our partners are required to meet our high quality standards.


Telephone-to-Web (Mixed)

Integrated CATI WAPI  

Computer-Assisted Telephone Interviewing / Web Assisted Personal Interviewing

Who We Are

Expert Interviews on Internet Based Market Research


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