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Competitive Advantages > Specialty Panels & Panel Development > Harris Poll Online Specialty Panels

Harris Poll Online Specialty Panels

Below is a brief description of several of the active specialty panels. It is by no means all-inclusive.

Affluent Specialty Panel

The Affluent Panel is ideal for companies that want to target the wealthy. This panel consists of members of the Harris Poll Online who have answered the Harris Interactive standard Investable Assets question.

Our definition of Investable Assets includes:

  • cash in checking or savings accounts
  • stocks
  • bonds
  • mutual funds
  • any money in IRAs

It does not include primary or secondary residence or assets in any employer savings or retirement plans including a 401(k) plan. Currently, we are able to target respondents who have investable assets ranging from less than $10,000 to $5,000,000 or more.

In the past, when market researchers wanted to research this very hard-to-reach population, they found it time consuming and expensive; screening costs and refusal rates were extraordinarily high. But with our Affluent Panel, we can define and target this group by income total and liquid assets, and several other criteria.

Chronic Illness Specialty Panel

The Chronic Illness Panel includes Harris Poll Online members who have been diagnosed with one or more of 44 identified medical conditions such as:

  • allergies
  • arthritis
  • asthma
  • depression
  • diabetes
  • high cholesterol
  • multiple sclerosis

This panel also includes people who live with family members who have chronic conditions. Members of the Chronic Illness Panel help provide critical information to health care researchers by participating in surveys and in clinical trials.

Information Technology Decision Makers Specialty Panel

The Information Technology Decision Makers Panel consists of decision makers who acquire or recommend office equipment, telecommunications, or information technology-related products and/or services for their organization. Many different types of organizations are represented in the panel including home offices, small offices, and corporations.

Physicians Specialty Panel

The Physicians Panel consists of practicing physicians involved in "hands-on" patient care in the United States who have agreed to participate in online research about health care-related issues. In addition to primary care physicians, every major medical specialty and sub-specialty is represented among the members of the panel. The physicians work in office-based, hospital-based, hospice-based and long-term care-based practices. Also included in the panel are physicians-in-residence and fellows.

The Physicians Panel is used for either quantitative or qualitative research pertaining to an understanding of physician practices, opinions and experiences.

  • Quantitative studies can be designed to answer questions about brand awareness and market share, concept testing, ad message testing, need-gap research, and drug, medical device and technology practices including tracking studies.
  • Qualitative research regarding physicians' views toward the future, their willingness to adopt new technology and practices, ideas on solving product problems, and insight into mobilizing physicians around an issue, can be conducted through online focus groups, bulletin boards and moderated chats.

Product, Advertising, and Concept Testing Specialty Panel

The Product, Advertising, and Concept Testing Panel consists of panel members who offer their opinions on proposed consumer products and advertising concepts.

Gay, Lesbian, and Bisexual Specialty Panel

Our Gay, Lesbian, and Bisexual Specialty Panel consists of respondents who have self-identified as "gay," "lesbian," or "bisexual," (GLB). This panel is the largest of its kind, and allows companies to learn important new details about brand loyalty and customer preferences, as well as the value, size, and characteristics of this long overlooked and underserved population.

Youth Specialty Panel

The Youth Panel consists of Harris Poll Online panel members who are 13 to 18 years old. This panel is especially useful for youth marketers, education marketers and public policy research. The panel has been used for various research projects with topics ranging from politics and current social issues to entertainment, sports and technology.


Contact Us

Harris Interactive appreciates your unique research needs—and that includes your sample requirements. Please contact us to learn more about Harris Poll Online sampling and proprietary panel development. We can also help you better understand our continuous recruitment and retention efforts, our privacy standards, and our loyalty program, Harris Poll Online Rewards.


Who We Are

Doctors interested in joining the Physician Panel
Harris Poll Online Specialty Panels
Affluent Panel (pdf)
Chronic Illness Panel (pdf)
Technology Decision-Makers Panel (pdf)
Physician Panel (pdf)
Gay, Lesbian & Bisexual Panel (pdf)
Pet Companion Panel (pdf)


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