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In August of 2007, MarketShare was acquired by Harris Interactive and now
serves as the Asia office for the company. MarketShare, based in Singapore
was founded in 2002, later joined the Harris Interactive Global Network in
2004 and then expanded its offices to Hong Kong in 2005. The combined
company now provides clients across the world with localized research
expertise to help them understand, invest and profit from opportunities in
the emerging markets of Asia-Pacific and the Middle East.
With the winning combinations of deep industry experience, the latest
research techniques and a customized client service approach, clients gain
profitable market share through understanding consumer behavior, industry
dynamics, competition, local regulations and changing market trends.
Services
- Product/Concept Testing
- Customer Satisfaction and Loyalty Research
- Brand and Strategy Research
- Marketing Communications Research
Industry/Sector Experience
- Travel
- Finance
- Retail
- Technology
- Luxury
- Youth
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- Consumer Goods
- Telecom
- Public Relations
- Education
- Government/Utilities
- Restaurant
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Fieldwork Capabilities and Staffing
Online
ICW
- Hong Kong: 30 Internet-enabled CATI stations; Languages covered
include Cantonese, Putonghua (Chinese), English, Japanese, Korean.
- Singapore: 20 Internet-enabled CATI stations; Languages covered
include Malay, Bahasa Indonesia, Hindi, Tamil, Thai, Putonghua
(Chinese), English
- Consumer Online Panel: Specialty apparel, Fast food (Hong Kong,
Shanghai)
Offline
Focus Groups
- Standard focus group facilities established in Hong Kong and
Singapore offices
- Moderator language capabilities: Cantonese, Putonghua, English
- Outsourced focus group facilities in other Asian cities (hybrid
model)
- Outsourced freelance moderators when necessary
Face to Face Interviews
- Executive interviewers in key Asian cities (example: N=2,800
interviews, 30+ executive interviewers per year)
Research Conducted in Localized Areas
- Australia
- China
- Hong Kong
- India
- Indonesia
- Japan
- Malaysia
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- Taiwan
- Thailand
- New Zealand
- Philippines
- Singapore
- South Korea
- Vietnam
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Hong Kong
Unit 1802-04
Causeway Bay Plaza ll
463 Lockhart Road
Causeway Bay Hong Kong
Tel +852 2525 3483
Fax +852 2525 3487
Shanghai
Suite 4908-36
49th Floor Raffles City (Office Tower)
No. 268 Xi Zang Road (M)
Shanghai, PRC 200001
Tel +86 21 6340 4760
Fax +86 21 6340 4185
Singapore
333 North Bridge Road
Level 4 KEA Building
Singapore 188721
Tel +65 6324 4246
Fax +65 6324 5941 |
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