Harris Interactive’s Travel Research Practice provides creative solutions to your travel-related business challenges. We provide our clients with critical information about your unique market—whether that is business travelers, vacationers, or travel agents.

Our research team makes a commitment to provide accurate, up-to-date, and cost-effective information that will empower you to make sound, strategic business decisions.  Common research objectives include:

• Comprehending customers' product and service needs
• Assessing customer satisfaction
• Estimating the size of your target market and market share

We work to identify the precise research solution for your specific needs - drawing on our full range of experience and skills.  Our expert assistance is used to improve:

• New Product Development
• Customer Satisfaction Measures
• Customer Loyalty and Retention
• Ad Testing and Tracking
• Strategic Market Analysis (Positioning, Brand Equity, Segmentation)
• Market Share and Sizing