Asia Pacific [change]

Harris Interactive’s Prioritization and Screening solutions help you quickly and cost-effectively test and evaluate a large number of concepts to identify which ones should receive further development. We answer such questions as:

  • Which concepts have the best chance of succeeding?
  • What is the driving interest for a specific concept?
  • Who do the new concepts appeal to?
  • What might be done to improve a moderately-performing concept?

Our team of concept screening experts, working closely with you and our industry analysts, provides an unmatched combination of speed and customized design and analysis, whether you need a single study or an on-going program.

Our core solution, QuickScreener®,provides 2-3 week turnaround for multiple concept, customized screening programs using a combination of standard metrics, such as likability and purchase intent, and measures specifically tailored to your needs. Concepts can be presented in a variety of verbal, visual, and audio formats. Both monadic and sequential designs may be used, depending on the nature of the study. If your needs warrant, sophisticated analytics may be included as well as qualitative probes. Deliverables for each study include a top-line report.

As extensions to the core QuickScreener® offering we can include such methods as Discrete Choice Modeling and the development of customized normative databases in your program. Our research teams will work with you to create a program that meets your needs and finds the right balance of rapid insight generation and in-depth analysis.

Our prioritization and screening team will also help you move to the next stage of concept development—testing and refinement. We’ll provide inpidual concept scorecards which reveal the strengths and weaknesses of each concept and specific ideas for qualitative and quantitative follow-up work to determine how the concept can be strengthened and refined.

Contact

Have a question, or want to learn more?

 

Hong Kong

+852 2525 3483
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China

+86 21 5179 8423
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Singapore

+65 6324 4246
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India

+91 22 65150546
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