Asia Pacific [change]

Harris Interactive's Public Affairs & Policy Research Practice services communications and public relations firms, government agencies, associations, non-profits and advocacy organizations. Our group’s range of solutions support clients in all phases of strategic planning including:

  • Organizational Change, Image and Positioning 
  • Brand Equity Management 
  • Member, Donor and Employee Loyalty 
  • Strategic Communications 
  • Newsmaker or Thought Leadership Research 

Our Public Affairs & Policy group is comprised of three specialty teams, each with extensive expertise in their niche field.

Public Affairs Research: Supports government agencies, associations and non-profit organizations with defining their industry positioning and developing effective communication strategies; aligning their brand image with an ever-changing market dynamic; and measuring and enhancing loyalty amongst key constituencies.

Public Relations Research: Partners with PR agencies and corporate communications professionals to enhance communication strategies from ideation through creation and validation.  The PR team specializes in designing and analyzing research for public release to position the end client as a thought leader in a particular space.

Health Research: Engages with academic research centers, not-for-profit organizations, foundations and government agencies with special focus on health, wellness, and communication issues that affect domestic and global health policy agenda.


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