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Wall Street Journal/Harris Interactive Business School Survey

Since 2001, The Wall Street Journal and Harris Interactive have been tracking the opinions and experiences of corporate recruiters. The business school survey is the only available benchmarking study that assists business schools in understanding recruiters’ needs and improving their relationships with them.

Developed by Harris Interactive Brand & Strategy Consulting Practice, this unique study provides a well-rounded understanding of recruiter perceptions towards business school talent, and the characteristics they consider most important when hiring graduates.

The 86 business schools included in the study are rated on 21 key attributes by recruiters who directly work with the school, and have the specific experience with the schools and their students. These attribute ratings help identify a school’s perceived strengths and weakness among recruiters, which can also be examined in comparison to other schools.

The Year 7 Recruiter Insights Report provides school leaders with practical insights as to how to address specific perceptions of their schools and their graduates, and implement improvements where needed. Looking forward, the study also provides a sense of the recruiters’ intended supportive behaviors towards specific schools. Tracking the evolution of these perceptions along the attributes also helps business schools in affirming their progress in certain areas.

Year 7 Survey

The results of The Wall Street Journal/Harris Interactive Year 7 Business School Survey were published in a special section of The Wall Street Journal on September 17, 2007. The survey is based on the opinions and experiences of 4,430 M.B.A. recruiters. The interviews were conducted online between December 19, 2006 and March 23, 2007.

In order to make relevant comparisons, the 86 schools are grouped according to where recruiters tend to recruit, resulting in three rankings: National, Regional, and International.

  • National Ranking Includes 19 U.S. schools
  • Regional Ranking Includes 51 U.S. schools
  • International Ranking 25 schools (9 U.S. schools, 11 European schools, 3 Canadian schools, and 2 Latin American schools)

2007 Top Business Schools

National Schools
1 Dartmouth College (Tuck)
2 University of California, Berkeley (Haas)
3 Columbia University
4 Massachusetts Institute of Technology (Sloan)
5 Carnegie Mellon University (Tepper)
6 University of North Carolina, Chapel Hill (Kenan-Flagler)
7 University of Michigan (Ross)
8 Yale University
9 University of Chicago
10 University of Virginia (Darden)
11 University of Pennsylvania (Wharton)
12 Northwestern University (Kellogg)
13 Duke University (Fuqua)
14 Harvard University
15 University of California, Los Angeles (Anderson)
16 Cornell University (Johnson)
17 New York University (Stern)
18 University of Southern California (Marshall)
19 Stanford University
International Schools
3 London Business School
5 Massachusetts Institute of Technology (Sloan)
6 Columbia University
8 Tecnologico de Monterrey (EGADE)
9 HEC Paris
10 Thunderbird
11 York University (Schulich)
12 University of Western Ontario (Ivey)
13 University of Chicago
14 Instituto de Empresa
16 University of Pennsylvania (Wharton)
17 Bocconi University
18 Erasmus University (Rotterdam)
20 Northwestern University (Kellogg)
21 Harvard University
22 New York University (Stern)
23 University of Oxford (Said)
24 University of Toronto (Rotman)
25 Stanford University
Regional Schools
1 Brigham Young University (Marriott)
2 Wake Forest University (Babcock)
3 Ohio State University (Fisher)
4 University of Rochester (Simon)
5 Indiana University (Kelley)
6 University of Florida (Warrington)
7 Louisiana State University (Ourso)
8 Emory University (Goizueta)
9 University at Buffalo/SUNY
10 University of Maryland (Smith)
11 Thunderbird
12 Purdue University (Krannert)
13 Georgetown University (McDonough)
14 University of Notre Dame (Mendoza)
15 Vanderbilt University (Owen)
16 University of Miami
17 College of William and Mary (Mason)
18 Michigan State University (Broad)
19 University of Texas, Austin (McCombs)
20 University of Denver (Daniels)
21 Babson College (F. W. Olin)
22 Southern Methodist University (Cox)
23 Texas A&M University (Mays)
24 Pennsylvania State University (Smeal)
25 Boston University
26 University of Washington
27 Fordham University
28 University of Missouri, Columbia
29 University of California, Davis
30 Boston College (Carroll)
31 University of Iowa (Tippie)
32 University of Wisconsin, Madison
33 Rice University (Jones)
34 University of Georgia (Terry)
35 Arizona State University (Carey)
36 American University (Kogod)
37 Georgia Institute of Technology
38 University of Minnesota (Carlson)
39 Rutgers, the State University of New Jersey
40 University of Utah (Eccles)
41 University of Pittsburgh (Katz)
42 University of California, Irvine (Merage)
43 University of Arizona (Eller)
44 Pepperdine University (Graziadio)
45 George Washington University
46 Washington University (John M. Olin)
47 University of Illinois, Urbana-Champaign
48 Tulane University (Freeman)
49 University of South Carolina (Moore)
50 University of Colorado, Boulder (Leeds)
51 University of Connecticut

Ranking Components

The business school rankings are based on three major components:

  • Perceptions of the school and its students along 21 attributes
  • Intended future supportive behaviors toward the school based on two attributes
  • Mass appeal (Defined differently for the International rankings than for the National and Regional rankings which is explained further in the Business School Survey Methodology)

Business schools were rated on 21 attributes that influence a recruiter’s decision to visit particular college campuses and hire top talent, such as:

  • Career services office at that school
  • Faculty expertise
  • Students international knowledge and experience
  • Leadership potential
  • Well-rounded

View full list of the Year 7 Business School Survey Attributes

Business School Survey Methodology

To learn more about this study and how the schools were evaluated, download our Methodology Overview.

Previous Business School Studies

To learn more about the previous studies (Years 1-6), please send us an email wsj_bschools@hpol.harrisinteractive.com.

Year 7 Recruiter Diagnostic Report: Purchasing Business School Survey Results

The Diagnostic Report is a comprehensive report with trending data from the Year 6 study and valuable competitive information. It provides a comprehensive set of school specific results for the importance and perception/supportive behavior ratings. Schools can also compare their results to the aggregate for their cluster, as well as the aggregate of a customized competitive set, which they chose. Where applicable, schools that appear in more than one ranking list may purchase additional research findings.

To obtain results from the Year 7 study, contact Brenda Roberts at wsj_bschools@hpol.harrisinteractive.com.

For additional information, please contact:

Brenda V. Roberts
Senior Research Associate
Harris Interactive
Phone: 646-734-2940
Email: wsj_bschools@hpol.harrisinteractive.com

More About B-Schools
Year 7 Methodology
Year 7 Business School Survey Attributes
Wall Street Journal Special Report
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