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Harris Interactive’s Sports Practice combines expertise with experience in the field of sports research, marketing and sponsorship. We have combined Harris Interactive’s forty year tradition in political polling and market research with internet power to provide clients with the critical knowledge they require to make sound, strategic business decisions.

We have the tools, products and resources to get you the answers you require. To help you develop, leverage, and evaluate sponsorship programs, we offer products and services such as the Harris Interactive Sports Poll, the Harris Interactive Sponsorship Evaluation Tool and the Harris Interactive Olympic Sponsorship Study. For the sporting goods industry, the Harris Interactive SGB Poll provides the information to more effectively design, market and retail sports equipment, footwear, and apparel. To evaluate your sports website or your company's Internet strategies, Harris Interactive Sports Site Evaluation, along with our other products and services, will help you succeed in a landscape that has been changed by the Internet. Harris Interactive's Sports Practice can provide your company with the intellectual capital regarding the sports industry that you can use to make successful, critical decisions during your day-to-day operations. With Harris Interactive FanKeep, you can retain your customers and keep them coming back for more—we have the research tools that provide keen insights into your biggest fans.