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Logo/Design and Mascot Testing
If you want to test fan reaction to a new logo/design or mascot, Harris Interactive's QuickScreener can tell you within a week which logo/design or mascot will sell more licensed merchandise or increase fan loyalty.

Tracking Panels
We can establish specialized panels for tracking surveys. If you want to follow issues ranging from factors affecting fan avidity, to factors influencing team allegiance, we have the tools and the expertise necessary to provide you with timely and accurate data.

Custom Research
Harris Interactive has combined extensive experience in the sports industry with sports research to develop products and services that meet the industry's needs. Harris Interactive can work with you to develop solutions to your business issues. With the database of respondents from our variety of sports products, Harris Interactive can efficiently design recontact studies for you to directly target your hard-to-reach audience(s).