Harris Interactive Pty.Ltd was established in 1969 as Australia Market Research (AMR). It is a leader in quality market research consultancy, recognized for its professionalism and dynamic, innovative approach. Harris Interactive Pty.Ltd specializes in Customer Satisfaction and Loyalty Measurement; Brand Equity Measurement and Modeling; Advertising Effectiveness Measurement; and Internet and Interactive Research conducted on the Internet via random digit dial telephone surveys. Harris Interactive Pty.Ltd currently conducts quantitative and qualitative Internet market research among at home and at work users in Australia. It has also conducted research in other Asian countries including China, India, Indonesia, Thailand, Taiwan, Vietnam, Philippines, Hong Kong, Singapore, Malaysia and Japan. Its clients include major "blue chip" organizations as well as prominent Internet and telecommunications clients.