Established in 1987, Indicator is the fastest growing and fourth largest marketing research company in Brazil. In May 2000, Indicator signed an exclusive partnership to become a member of Harris Interactive’s Global Network. The partnership with Harris Interactive provides the company with expanding research capabilities and access to state-of-the-art technologies.

The company, with more than 125 full time employees, is organized into four business units: Ad Hoc Research, Retail Audits, Modeling, and Public Opinion & Social Research. Indicator has extensive experience in many market segments including consumer goods, electronics, automotive, telecommunications, technology, financial services, business-to-business, and pharmaceutical. Fortune 500 companies, including Coca-Cola, McDonald’s, Procter & Gamble, and IBM, are well represented among the over 300 clients served by Indicator. Research services include evaluation/forecasting, corporate image and branding, quality and customer satisfaction, communication, distribution, pricing, and point of purchase studies.

Indicator is committed to developing its technological capabilities, contributing 8% of annual revenue to investments in technology, training, and quality programs. The company strives to use the most cutting-edge technology and research methodology while approaching each project with a consultative attitude.

With branch offices in Portugal and Argentina, Indicator serves Latin America and the Iberian Peninsula. This wide regional coverage has given them the opportunity to conduct numerous projects for international clients and as a result, gain worldwide respect and expertise. The firm’s success is due to its focus on quality, boasting a superior "Quality Program" for both suppliers and fieldwork supervision. The company is positioned as a specialist in strategic information and is focused on its clients’ decision making process in the functional areas of sales, marketing, communication, quality, and satisfaction.