Background
LeVote/Harris Interactive, established
in 1997, is a rapidly growing research firm in Honduras quickly
establishing its presence in Central America. The partnership with
Harris Interactive provides the company with access to
state-of-the-art technologies as it expands to offer Internet research
capabilities to its clients.
The majority of LeVote/Harris
Interactive’s work is in social and political opinion research, with
the balance in product and corporate research. The firm has experience
in political and election polling and has served as advisor and
consultant to several political figures in Honduras. The company is
also involved in the media, publishing a leading business magazine in
Honduras—Cambio Empresarial.
LeVote/Harris Interactive’s main
office is situated in the capital city, Tegucigalpa. To further its
involvement with major industries, the company plans to expand to San
Pedro Sula, the industrial center of Honduras. With its expertise in
the areas of major consumer identification and satisfaction studies,
Le Vote/Harris Interactive seeks clients representing all major
segments of the Honduran economy.
As more and more companies form
business strategies based on accurate data collection and analysis of
trends, LeVote/Harris Interactive has positioned itself to serve this
niche in the market research industry in Honduras. While the firm
boasts creativity and integrity, it is well respected for the
precision and reliability of its research.
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