Harris Interactive Japan KK, established in February 2000, is a subsidiary of US-based Harris Interactive—well-known worldwide for the Harris Poll. This extension of the firm strengthens Harris Interactive’s Internet-based research capabilities through expansion of its online database. Japanese clients now have the ability to conduct market research all over the world, benefiting from Harris Interactive’s cutting-edge technology and methodology. Likewise, its global clients may take advantage of the company’s Japanese database and research techniques.

In addition to Internet-based research, Harris Interactive Japan provides traditional research and consulting services. The firm has extensive experience in many market segments including Media & Communications, Pharmaceutical & Healthcare, and Government/Public Policy, to name a few.

The company draws upon the proficiency of Harris Interactive and the president of the subsidiary, Mr. Minoru Aoo. His expertise includes 30 years business experience, including media marketing and market research. William Amsden, General Manager, brings ten years experience in marketing and operations in Japan and the Pacific Rim.