Offering a wide range of market research and public opinion research products to Russian and multinational companies, MASMI Research is one of the leading research firms in Russia. Established in October 1991 as the Moscow Sociological Agency, the company was one of the first independent companies to conduct polling in Moscow and the Moscow region. In addition to its major Moscow presence, MASMI Russia has branches in St. Petersburg and Voronezh and partner companies in all major population centers of Russia. As part of the MASMI family of international companies, MASMI Russia is uniquely positioned to expand the research and analysis capabilities of MASMI to Eastern and Central Europe.

MASMI currently conducts research in 23 countries. MASMI's main emphasis is consumer research, but the firm also has a strong tradition of social and opinion research. A full-service research institute, MASMI also offers numerous proprietary qualitative and quantitative methodologies and software. Its topflight quantitative research, data processing, and analysis capabilities—used by numerous multinational companies on a regional basis—make MASMI a leader in Eastern and Central Europe. Clients as diverse as Nestlé, L’Oreal, British American Tobacco, Martini-Bacardi, McDonald’s, and Campina are key clients for MASMI’s continuous consumer research projects.

MASMI’s methodological arsenal is among the best in Russia and the region at large. Featuring such methods as BPTO, Brand Image Positioning, and Segmentation and Product Space Mapping, MASMI is proud of its reputation for high quality. As part of the MASMI Group, MASMI Research (Russia) has access to a highly-trained professional staff of specialists in sociology, economics, psychology, mathematics, and software design. The firm believes strongly in the membership standards of professional groups like ESOMAR (European Society for Opinion and Marketing Research) for which it has published articles. In 1999, MASMI helped to found the Euro-Asian Marketing Research Association (EMRA), which brings together companies from more than 16 nations of Eastern Europe and the former Soviet Union.