This in-depth study was conducted in July 2008 to investigate the teenage market segment and their role in shaping the current and future direction of the wireless industry. Harris Interactive, in collaboration with CTIA, performed more than 2,000 interviews with teenagers across the nation, collecting data on this vital segment’s relationship with wireless products and services. The results offer insightful commentary on what’s hot and what’s not when it comes to wireless – critical information for growing your brand.

The full report offers specific insight into topics such as:

  • Teens’ attitudinal evaluations of wireless applications and features
  • How teens are currently using these products and services
  • The drivers of current and future social media trends
  • Teens’ needs and recommendations for future usage

Download a preview of the report here

Report Availability

To purchase both A Generation Unplugged, and Mobility Means Business, complete this form to be notified of its availability.

If you are interested in purchasing A Generation Unplugged separately for $1500, please contact Sarah Craig at scraig@harrisinteractive.com.


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