When & Where


 

 

This half-day seminar will take place Thursday 21st January 2010, at Altitude 360 - in the Millbank Tower. This is one of west London's tallest riverside landmarks, within short walking distance of Pimlico, Westminster and Vauxhall stations. 

 


 

  Timings


 

 

09.30   - Registration

10.00   - Presentations/breaks

13.00   - Buffet Lunch

14.00   - Event Close

 


 

There will be ample opportunity to network with your peers, during breaks and at lunch; and plenty of time to ask questions of the presenters. Please see over the page for further details of, and directions to the venue.

  


 

Speakers


 

The sessions will be led by Kevin Ford, Director of Global Brand & Communications Research, and author of the best selling Brands Laid Bare.  Kevin will be joined by Stephen Mellor, Head of Youth and Kids Research; and Andrew Freeman, Senior Consultant Media Research who will share their experiences and the latest thinking in Brand and Communications research.

 


 

 Contact & Further Information


 

 

If you would like to confirm your place, please send your contact details using the hyperlinks opposite. Alternatively, please contact us on the number opposite. Once you have registered, a full agenda along with more detailed directions to the venue will be sent on to you closer to the date.

Branding &

Communications Today

 

We knew the world was changing rapidly, yet even more challenges and opportunities have arisen over the past year. As 2010 begins we are delighted to invite you to a half-day seminar to prepare you for the challenges that lie ahead.

 

Drawing substantially on lessons learned from our own self-funded research, Harris Interactive experts will present you with the latest thinking on brand strategy, communications and generations. 

 

This complimentary seminar includes a facilitated discussion session allowing our specialists to address specific points of learning for your own industry. Just some of the companies that have registered delegates include Barclays, BBC, CNN, Disney, Google, Nelsons, Orange, Skandia and Toyota.

 

Places are limited and on a strictly first come first served basis - so please don't delay - reserve your place today to avoid disappointment.


PROGRAMME:

UNDERSTANDING BRANDS TODAY
What's changed in consumer decision making, and how to build a more successful brand strategy in today's world:

  • Benefit from multi-national learnings from our EquiTrend studies about what matters to consumers and is making brands successful today, as we enter the new decade.
  • Discoverhow to find new strategic opportunities for your brand and bring them to life with our innovative solutions.

GENERATIONS: PLACING PEOPLE AT THE HEART OF YOUR STRATEGY
How understanding the beliefs and motivations of today's youth enables more effective brand communications: 

  • Learn from our wide scale, self funded research that seeks to understand how Generations are distinct from one another in terms of their activities, passions and attitudes with a focus on Generation Y. 

THE COMMUNICATIONS WORLD TODAY
How to juggle all the media opportunities to best effect and to manage your brand amidst the full surround of customer experience:  

  • Keep pace with social and managed media: what's changed, is changing, and where it's all going, including guidance on the role and approaches to Social Media Monitoring - how to build it into your communications management programme.
  • Understand the influence of digital communication: lessons learned from our own research on the level of activity, its power for positive and negative influence, and how to use it in conjunction with traditional media to achieve the best results.

Venue Details & Seminar Registration

 

Thursday 21st January, 2010

The River Room, 2nd Floor Millbank Tower

London, SW1P 4QP

 


 

 

Register here for Brand & Communications Today

 


 

For all other enquiries please contact:

 

Jo Iaconianni

Tel: +44 (0)161 615 2300

Email: jiaconianni@harrisinteractive.com