Of all the audiences an organisation must reach to be successful, none is more important than your employees – your ambassadors to the rest of the world. Harris Interactive’s Employee Research practice can help you to identify the rational and emotional drivers of employee motivation, commitment and engagement, so that your employees can more effectively deliver your product, service or experience – in short, your brand.

Ultimately, we enable organisations to achieve sustainable competitive advantage – increased productivity, enhanced customer service, greater staff retention and profit – by revealing the underlying values, behaviour and attitudes held within the hearts and minds of your employees. We are recognised thought leaders in this important field having recently authored the Employee Research chapter in the ESOMAR Handbook of Market and Opinion Research (2007 edition).

With over 20 years of employee research experience, our dedicated team brings the combined knowledge of hundreds of surveys. We live and breathe employee research, which means we understand your business and the relevant HR issues, that we ask the right questions, design and implement your study, and then deliver the insight and analysis you need to take specific, measurable and targeted actions. Our philosophy is to deliver direct business outcomes and benefits – we have only succeeded if our research has helped and improved your organisation.

What makes us different?

• Director level involvement throughout. Senior Directors and Project Managers work with you at every stage of the project - conducting focus groups, assisting with survey communications, performing analysis, presenting the results, assisting with post survey communication and action planning.
• Class leading design and analysis. We have proven research designs for modeling whatever is your desired outcome - employee motivation, satisfaction, loyalty/commitment, engagement, retention, vision and values alignment etc.
• Tailored, customised research solutions. Although we have proven models, we often design customised surveys to match a clients’ specific need, problem, situation or industry sector. We are not hide-bound by what has gone before.
• Benchmarking. We offer extensive global benchmark data comparisons, including norms and best companies, on over 100 metrics.
• We can link employee survey data to business results. Using models like the service profit chain, we identify which employee perceptions and behaviour have the greatest impact on customer satisfaction, labour turnover, sales and profit.
• Clear, actionable results. We provide you with experience based, consultative recommendations, in simple, clear language. We also offer action planning workshops.
• A full suite of research services. Includes online and traditional research methods. Qualitative and quantitative studies including Integrated Stakeholder Forums.

• Employee opinion surveys
• Employee engagement modeling and measurement
• Employee recruitment and retention
• Internal communications research and audits
• Vision, values and strategy development and alignment
• Measuring impact of change, merger and acquisition
• Employer brand
• Stress audits and measurement
• Equality and Diversity surveys
• Integrating customer, employee and business data

For more information on employee research contact us at info-uk@harrisinteractive.com or call +44 (0)161 615 2300