Industries We Serve > Business & Industrial
Experience, Understanding & Knowledge
Harris Interactive has a heritage of more than 30 years of business and industrial research. Our experience spans a wide variety of sectors, including:
- Business services
- Construction, building materials & equipment
- Chemicals & advanced industrial materials
- Industrial manufacturing & engineering
- Metals & fabricated metal products
- Paper, packaging & printing
Across these and other sectors, our clients include some of the largest companies in the world and global market leaders in their field.
We have an extensive track record of interviewing in business-to-business markets and we believe that business-to-business interviewing is fundamentally different to consumer interviewing. There are three main reasons for this:
- It is often not clear at the outset who is the right person in the company to speak to and some perseverance and skill is required on the part of the interviewer to accurately track down the correct respondent.
- Business-to-business markets are often made up of a fairly small pool of customers and our research design may often need to be tailored to accommodate smaller sample sizes and different methodologies.
- Projects may cover quite technical subjects that our interviewers are required to gain at least a working understanding of in order to conduct a credible interview and be able to interpret the respondents’ answers correctly.
Harris Interactive recognises that research is a means to an end and not an end in itself. Our focus is on providing a service which goes beyond the provision of market information. With this in mind, we have developed a range of research approaches which are designed to maximise the practical relevance of the information we collect and on completion of all our projects we will put forward our conclusions and recommendations based on the research results.
We also recognise that those who have to act on research must have confidence in the chosen supplier. We therefore put great emphasis on presenting our findings in a clear, concise and commercial manner, avoiding any research jargon.
Overall, we are committed to building first class relationships with our clients and you will find that our approach to both you and your business will bring the maximum possible benefit from any research we undertake.
Resources
We have a team dedicated only to business and industrial projects, many of whom have 10 years or more personal experience in this area, who will quickly be able to grasp the nature of your business and industry sector and advice you on the best research design.
When this is combined with one of the most experienced teams of business-to-business telephone interviewers in the market research industry, we believe this offers an unrivalled resource of professional business researchers which we know can deliver research that will enhance your business performance.
We cover the world, having carried out dozens of international business and industrial projects, taking in more than 90 countries. Our in-house interviewers include native speakers of most European languages, and we also have offices in the USA, Germany, France, Hong Kong and Shanghai.
Research Types & Methods
Our range of experience means that we are proficient in guiding decision-making in the business-to-business environment, covering subjects as diverse as:
- market entry – exploration of the scale of potential opportunity and assessment of how best to approach new markets.
- customer satisfaction and loyalty – an area in which many of our clients have worked with us to develop direct action planning.
- distribution and supply chain strategies – in order to advance the efficiency and effectiveness of getting products to customers in a way that suits their needs.
- product development and innovation – which is clearly a key area to build and protect competitive advantage.
- pricing – which is rarely a straightforward subject in industrial markets.
- branding and communications – in which we are particularly expert at developing practical and motivating brand strategies in business-to-business markets, including corporate reputation.
- segmentation and targeting – in order to help you maximise the investment you make in marketing and distribution efforts.
Contact Us
For more information on b2b and industrial market research contact us at info-uk@harrisinteractive.com or call +44 (0)161 315 2300.
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