Consumer

For over two decades, Harris Interactive has been delivering high quality consumer research to clients.

• We believe that inspiration and guidance are what you need from us and that this must run right through the research experience, from the proposal stage through to action workshops at the close of a project and beyond.
• We feel strongly that you are entrusting one of your most valuable assets – your brand – to us whenever we do research on your behalf, whether that research is about the brand itself, new products, segmentation, marketing communications, customer needs or satisfaction. We take that seriously.
• We also know that with falling response rates and "research fatigue", we need to find new ways to collect our research information in ways inspire confidence in you and your internal stakeholders.

We have a specialist team of researchers whose mission it is to understand and empathise with consumers across the globe demonstrated by selected case studies. Our relationships with clients are not episodic, one off engagements, but long term mutually beneficial partnerships. Team members are drawn from a variety of disciplines – not just research. This ensures that we not only have the research expertise to offer you, but also valuable business knowledge too. As shown by our various Ogilvy Awards for contributions to effective advertising.

Increasingly we are finding that online research, and our extensive European panel, is providing a unique solution in terms of reach, speed and cost, especially in the consumer space.  Some of the advantages realised by our clients include:

• time and cost effective data collection for high sample sizes
• the ability to show multimedia
• the ability to target low incidence consumer groups 

Our unique propensity weighting approach enables is to ensure that the data you receive back is representative of the population as a whole, not just those on our interne panel. We are the only major agency offering this approach which will allow you considerably more confidence in our data. Our staff is considered world experts in this field and have been co-opted to help draft the guidelines for using Internet research in a number of countries.

Rigid classifications by industry sectors are always tricky – for example we often ask ourselves whether shopping is retail or a leisure pursuit; and where the consumer durables sector begins and end. Broadly speaking, the industries in which we have particular experience are:

• Advertising/marketing communications/PR
• Clothing, textiles and apparel
• Consumer durables
• Consumer healthcare
• Food and drink
• Grocery and non-grocery retail
• Hospitality
• Leisure
• Media
• Personal care and household
• Tourism
• Travel

For more information on consumer market research contact us at info-uk@harrisinteractive.com or call +44 (0)20 8263 5200.