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Insight & Clarity

Harris Interactive has been providing insight and clarity to support business decision making in the financial services industry for many years. Drawing on our comprehensive financial sector knowledge, business understanding and research expertise, we can provide advice and guidance that makes a difference to our clients’ bottom line performance.

We support the research needs of blue chip banking and insurance clients across Europe and beyond and provide dedicated and talented project teams, with sophisticated research methodologies and a global perspective, enabling us to handle all project types from multi-country assignments to individual country projects.

Our clients include leading European banks and insurance companies, for whom we provide unique insights on a variety of key research issues:

  • Brand Development and Image Research
  • Communications Strategy and Effectiveness
  • Customer Drivers
  • Customer Satisfaction, Loyalty and Attraction
  • New Product Development
  • Pricing Strategies
  • Market Sizing
  • Market Segmentation
  • Attitude and Usage.

Our Financial Services practice is staffed by individuals with a great deal of experience in the finance sector from both agency and clientside. This enables us to fully understand how you use research and what you are looking for agencies to provide.

Contact Us

For more information on financial services research contact us at info-uk@harrisinteractive.com or call +44 (0)161 615 2300.

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