The Harris Interactive consumer research teams have a wealth of experience in the sector and by bringing both client side and agency experience we ensure we meet our clients’ business objectives.

A core perspective of the team is our deep heritage in understanding that people make decisions based on a complex interplay of cognitive preferences and emotional benefits in a market place with an increasing number of channels of influence. Our research approaches not only identify these rational and emotional aspects of decision-making, but look to find the critical link between them, so brands can be positioned and products can be developed within a context personally relevant to the consumer.

Our clients are continuously facing the need to innovate faster and implement business strategy quickly and with greater precision. This is why we feel it is essential when working with our clients we:

• Stay in touch with trends in the marketplace and ways in which people learn about products and services.
• Are continuously focused on the desired business outcome, so that insights learned are always actionable and provide measurable results to help refine strategy over time.
• Emphasise tailored thinking and creative methodologies that solve client problems, while drawing from a consistent set of tried and tested core research frameworks.

• Brand development and positioning
• Communications strategy and measurement
• Customer loyalty
• New product development and product stretch
• Segmentation and pricing modelling
• Market sizing
• Usage and attitude

For more information on FMCG and retail market research contact us at info-uk@harrisinteractive.com or call +44 (0)20 8263 5200.