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PRESS RELEASE
Steve Evans returns to Harris Interactive
September 23, 2008 – Harris Interactive, one of the world’s leading market research providers, has appointed Steve Evans to the position of Research Director. Evans previously spent nine years at Harris Interactive and, following a two-year absence, has decided to return.
In his new role, Evans will be responsible for providing research services to major music, film and entertainment companies, and will bring insight from his considerable understanding of the modern, digital consumer to a wider range of clients in Harris Interactive’s recently merged Technology, Media and Telecoms division (TMT).
Evans rejoins Harris Interactive from Entertainment Media Research, where he was Director of Research. A music, film and entertainment research specialist, Evans spearheaded projects on behalf of high-profile artists and major media companies, and was involved in a variety of projects including: entertainment and brand partnership scoping; concept testing and launch strategies; the use of music to increase brand’s advertising and retail effectiveness; artist profiling for major record labels; and media consumption profiling.
Jinty Weldon, Head of TMT at Harris Interactive, commented, “We’re delighted to welcome Steve back. His excellent client relationship skills and technical research knowledge, coupled with his expertise in the entertainment and music sector, will further bolster the success of our growing Technology, Media and Telecoms team. He will be a great attribute to the company”.
Steve Evans added, “Harris Interactive is a forward-thinking organisation and I was impressed by their foresight to merge their Media, Technology and Telecoms sectors into one team, as there is increasing overlap across these areas. This move represents an exciting challenge and I look forward to bringing my expertise back to Harris Interactive.”
Harris Interactive merged its Technology, Media and Telecoms divisions in October 2007 to better serve clients in an increasingly diverging market place. Harris Interactive’s 35-strong TMT team has over 20 years’ experience of working with some of the largest and best-known companies in the world.
For more information, please visit www.harrisinteractive.com/europe
ENDS
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For more information regarding this news release please contact Victoria Usher or Zoe Springett at Westgate, or call on 01732 779087.
About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.
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