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PRESS RELEASE
Harris Interactive cheers UK media success
November 24, 2008 Harris Interactive’s UK based Technology, Media and Telecoms (TMT) team is celebrating following the news that sales have reached the $1million mark in its media division in its first 12 months.
The company merged its Media research into the Technology and Telecoms team in October 2007 to reflect the growing convergence of content and platform operators in this space, and to better serve clients in an increasingly hi-tech and interactive market place. The 35-strong TMT team has over 20 years’ experience of working with some of the largest and best-known companies in the world.
The $1million milestone makes the media division one of fastest growing areas at Harris Interactive UK. Earlier this year, the company recruited media expert Andrew Freeman as a Senior Consultant bringing expertise from a research career at LBC Radio, ad agency DMB&B; and GCap media.
More recently, Steve Evans has joined the media division bringing specific expertise in music, film and entertainment. Evans was previously Research Director and Entertainment Media Research.
Jinty Weldon, Head of TMT at Harris Interactive, commented, “We attribute this achievement to our market positioning and business development planning. We have set ourselves apart from our competitors by bringing our telecoms and technology heritage to media companies who are facing rapidly-changing media consumption behaviours.
"Our online capabilities and wide range of solutions appeal to media clients, and Andrew and Steve have a very strong appreciation of the specific needs of the companies within the sector.
"These combined factors, along with our enthusiastic and determined team, have led to this success".
The $1million turnover includes a raft of new clients (indeed, only one was working with Harris Interactive more than 12 months ago) from TV, radio, publishing, and online, and covers commercial/advertising, content, audience and marcoms research.
For more information, please visit www.harrisinteractive.com/europe
ENDS
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For more information regarding this news release please contact Victoria Usher or Zoe Springett at Westgate, or call on 01732 779087.
About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long and rich history in multimodal research, powered by our science and technology, we assist clients in achieving business results. Harris Interactive serves clients globally through our North American, European and Asian offices and a network of independent market research firms. For more information, please visit www.harrisinteractive.com.
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