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Harris Poll Forecast for British Election Close to Result
LONDON—6 May 2005—With a few votes still to be declared, the official
result of how the British voted in Thursday’s general election is not yet in;
but the latest estimates will be very close to the final numbers. They show a
result which is close to the final Harris Poll of 4,116 likely voters conducted
online by HI Europe, a subsidiary of Harris Interactive®.
| |
Harris Poll |
Estimated Result |
| |
% |
% |
|
Labour |
38 |
36 |
|
Conservative |
33 |
33 |
|
Liberal Democrats |
22 |
22 |
|
Other parties |
7 |
8 |
1. Average Candidate Error = 0.75 percentage points
2. Spread Error = 2 percentage points
Scotland
Because of the large sample, The Harris Poll® was able to
publish a separate forecast of the Scottish vote which is also close to the
estimated result.
| |
Harris Poll |
Estimated Result |
| |
% |
% |
|
Labour |
39 |
40 |
|
Conservative |
15 |
16 |
|
Liberal Democrats |
22 |
22 |
|
Scottish National Party (SNP) |
20 |
18 |
|
Other parties |
4 |
4 |
- Average Candidate Error = 0.80 percentage points
- Spread Error = 1 percentage point
This is the first time Harris Interactive and HI Europe have used their
online survey techniques to predict an election outside the United States.
George Terhanian, president of HI Europe commented, "Obviously we are
delighted that our forecasts were accurate. This is powerful evidence of the
reliability of our online research methods."
The results from the past week’s surveys can be found at www.harrisinteractive.com/news.
About HI Europe
HI Europe (www.hieurope.com) is the London-based subsidiary of global
research and consultancy Harris Interactive Inc. (www.harrisinteractive.com),
the 15th largest and fastest-growing market research firm in the
world. HI Europe is known for its expertise in strategic business and consumer
research, particularly in the IT and telecom industries. The Company solves its
clients' complex business problems through thoughtful application of innovative
methodologies and technologies, using both traditional and online methods.
Parent-company Harris Interactive Inc., pioneers of Internet-based research
methods and known for The Harris Poll®, combines its
intellectual capital, databases and technology to advance market leadership
through its U.S. offices and wholly owned subsidiaries: London-based HI Europe,
Paris-based Novatris (www.novatris.com), Tokyo-based Harris Interactive
Japan, recently acquired U.S.-based WirthlinWorldwide and WirthlinEurope, and
through a global network of affiliate firms.
To become a member of the Harris Poll OnlineSM and be invited to
participate in future online surveys, visit www.harrispollonline.com.
Contacts:
Nancy Wong
Harris Interactive
+1-585-214-7316
Kelly Gullo
Harris Interactive
+1-585-214-7172
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