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 2013 Harris Poll
EquiTrend® Rankings
Using an academically vetted brand equity model with elements like familiarity, quality, and purchase consideration, brands create powerful connections with consumers.
The stronger the brand, the greater the bond. The Harris Poll EquiTrend study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.
The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.
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Full Service Airline
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2013 Harris Poll EquiTrend®
Full Service Airline Brand of the Year |
| 1 |
Alaska/Horizon Airlines |
| 2 |
Hawaiian Airlines |
| 3 |
Delta Air Lines |
| 4 |
United Airlines |
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, American Airlines, US Airways
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Value Airline
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2013 Harris Poll EquiTrend®
Value Airline Brand of the Year |
| 1 |
Southwest Airlines |
Other Value Airline brands in study ranked below category average (alphabetically): AirTran Airways, Frontier Airlines, JetBlue Airways, Spirit Airlines
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Running Shoe
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2013 Harris Poll EquiTrend®
Running Shoe Brand of the Year |
| 1 |
Merrell Running Shoes |
| 2 |
New Balance Running Shoes |
| 3 |
Nike Running Shoes |
| 4 |
ASICS Running Shoes |
Other Running Shoe brands in study ranked below category average (alphabetically): adidas Running Shoe, Brooks Running Shoes, K-Swiss Running Shoes, PUMA Running Shoes, Reebok Running Shoes, Saucony Running Shoes
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Sporting Apparel
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2013 Harris Poll EquiTrend®
Sporting Apparel Brand of the Year |
| 1 |
Under Armour Apparel |
| 2 |
Nike Sports Apparel |
| 3 |
Columbia Sports Apparel |
| 4 |
Bauer Sports Apparel |
| 5 |
Champion Sports Apparel |
| 6 |
adidas Sports Apparel |
Other Sporting Apparel brands in study ranked below category average (alphabetically): HEAD Sports Apparel, PUMA Sports Apparel, Reebok Sports Apparel, Russell Sports Apparel, Wilson Sports Apparel
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Coffee Maker
 | 2013 Harris Poll EquiTrend®
Coffee Maker Brand of the Year |
| 1 |
Keurig Coffee Maker |
| 2 |
Mr. Coffee Coffee Maker |
| 3 |
Bosch Coffee Maker |
| 4 |
DeLonghi Coffee Maker |
| 5 |
Cuisinart Coffee Maker |
| 6 |
Krups Coffee Maker |
Other Coffee Maker brands in study ranked below category average (alphabetically): Black & Decker Coffee Maker, GE Coffee Maker, Gevalia Coffee Maker, Hamilton Beach Coffee Maker, Kenmore Coffee Maker, Proctor Silex Coffee Maker, Waring Coffee Maker
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Major Appliance
 | 2013 Harris Poll EquiTrend®
Major Appliance Brand of the Year |
| 1 |
Kenmore Major Appliances |
| 2 |
KitchenAid Major Appliances |
| 3 |
Whirlpool Appliances |
| 4 |
Viking Appliances |
| 5 |
GE Appliances |
| 6 |
Samsung Appliances |
Other Major Appliances brands in study ranked below category average (alphabetically): Amana Appliances, Bosch Appliances, Electrolux Appliances, Frigidaire Appliances, Haier Appliances, Jenn-Air Appliances, LG Appliances, Maytag Appliances, Sub-Zero Appliances, Thermador Appliances
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Small Kitchen Appliance
 | 2013 Harris Poll EquiTrend®
Small Kitchen Appliance Brand of the Year |
| 1 |
Crock-Pot Small Appliances |
| 2 |
KitchenAid Small Appliances |
| 3 |
Cuisinart Small Appliances |
| 4 |
Black & Decker Small Appliances |
| 5 |
Calphalon Small Appliances |
| 6 |
GE Small Appliances |
Other Small Kitchen Appliance brands in study ranked below category average (alphabetically): Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances
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Auto Service Center
 | 2013 Harris Poll EquiTrend®
Auto Service Center Brand of the Year |
| 1 |
Discount Tire |
| 2 |
Napa AutoCare Center |
| 3 |
Goodyear Tire and Service Network |
| 4 |
Valvoline Instant Oil Change |
| 5 |
National Tire and Battery (NTB) |
| 6 |
Pennzoil 10 Minute Oil Change Center |
| 7 |
WalMart Tire & Lube Express |
Other Auto Service Center brands in study ranked below category average (alphabetically): AAMCO Transmission, Firestone Complete Auto Care, Havoline xpress lube, Jiffy Lube Oil Change Centers, Meineke Car Care Center, Midas Auto Service Express, Mobil 1 Lube Express, PepBoys Automotive Service Centers, Precision Tune Auto Care, Sears Automotive Centers
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Full Line Automotive
 | 2013 Harris Poll EquiTrend®
Full Line Automotive Brand of the Year |
| 1 |
Toyota Vehicles |
| 2 |
Honda Vehicles |
| 3 |
Chevrolet Vehicles |
| 4 |
Ford Vehicles |
| 5 |
Nissan Vehicles |
Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Subaru Vehicles, Volkswagen Vehicles
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Luxury Automotive
 | 2013 Harris Poll EquiTrend®
Luxury Automotive Brand of the Year |
| 1 |
Mercedes-Benz Vehicles |
| 2 |
BMW Vehicles |
| 3 |
Lexus Vehicles |
| 4 |
Acura Vehicles |
| 5 |
Infiniti Vehicles |
| 6 |
Porsche Vehicles |
| 7 |
Audi Vehicles |
Other Luxury Automotive brands in study ranked below category average (alphabetically): Cadillac Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Tesla Vehicles, Volvo Vehicles
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Motor Oil
 | 2013 Harris Poll EquiTrend®
Motor Oil Brand of the Year |
| 1 |
Valvoline Motor Oil |
| 2 |
Pennzoil Motor Oil |
| 3 |
Mobil 1 Motor Oil |
| 4 |
Castrol Motor Oil |
Other Motor Oil brands in study ranked below category average (alphabetically): Havoline Motor Oil, Mobil Motor Oil, Quaker State Motor Oil, Shell Motor Oil
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Motorcycle
 | 2013 Harris Poll EquiTrend®
Motorcycle Brand of the Year |
| 1 |
Harley-Davidson Motorcycles |
| 2 |
Honda Motorcycles |
Other Motorcycle brands in study ranked below category average (alphabetically): Kawasaki Motorcycles, Suzuki Motorcycles, Yamaha Motorcycles
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Recreation Vehicle
 | 2013 Harris Poll EquiTrend®
Recreation Vehicle Brand of the Year |
| 1 |
Jayco Recreational Vehicles |
| 2 |
Airstream Recreational Vehicles |
| 3 |
Coachmen Recreational Vehicles |
Other Recreation Vehicle brands in study ranked below category average (alphabetically): Fleetwood Recreational Vehicles, Gulf Stream Recreational Vehicles, Winnebago Recreational Vehicles
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Tires
 | 2013 Harris Poll EquiTrend®
Tire Brand of the Year |
| 1 |
Michelin Tires |
| 2 |
Goodyear Tires |
| 3 |
Pirelli Tires |
| 4 |
Yokohama Tires |
| 5 |
BFGoodrich Tires |
Other Tire brands in study ranked below category average (alphabetically): Bridgestone Tires, Continental Tires, Cooper Tires, Firestone Tires, General Tires, Hankook Tires, Kelly Tires, Uniroyal Tires
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Beer
 | 2013 Harris Poll EquiTrend®
Beer Brand of the Year |
| 1 |
Yuengling Traditional Lager |
| 2 |
Bass Ale |
| 3 |
Sierra Nevada Pale Ale Beer |
| 4 |
Stella Artois Beer |
| 5 |
Newcastle Brown Ale Beer |
| 6 |
Blue Moon Beer |
| 7 |
Samuel Adams Beer |
| 8 |
Grolsch |
| 9 |
Dos Equis Lager |
| 10 |
Guinness |
| 11 |
Modelo Especial Beer |
| 12 |
Negra Modelo |
| 13 |
Becks Beer |
| 14 |
Heineken Beer |
Other Beer brands in study ranked below category average (alphabetically): Budweiser Beer, Busch Beer, Coors Beer, Corona Extra Beer, Fosters Lager Beer, Labatt Blue Beer, Michelob Beer, Miller High Life Beer, Milwaukee's Best Beer, Pabst Blue Ribbon Beer
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Bottled Iced Tea
 | 2013 Harris Poll EquiTrend®
Bottled Iced Tea Brand of the Year |
| 1 |
AriZona Bottled Tea |
| 2 |
Gold Peak Bottled Tea |
| 3 |
Snapple Bottled Tea |
Other Bottled Iced Tea brands in study ranked below category average (alphabetically): Lipton Bottled Iced Tea, Luzianne Bottled Tea, NESTEA Bottled Teas, Turkey Hill Bottled Tea
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Bottled Water
 | 2013 Harris Poll EquiTrend®
Bottled Water Brand of the Year |
| 1 |
Deer Park Bottled Water |
| 2 |
Poland Spring Bottled Water |
| 3 |
Nestle' Pure Life Bottled Water |
| 4 |
Ice Mountain Bottled Water |
| 5 |
Aquafina Bottled Water |
Other Bottled Water brands in study ranked below category average (alphabetically): Arrowhead Bottled Water, Crystal Geyser Bottled Water, DASANI Bottled Water, Evian Bottled Water, FIJI Bottled Water
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Coffee
 | 2013 Harris Poll EquiTrend®
Coffee Brand of the Year |
| 1 |
Folgers Ground Coffee |
| 2 |
Green Mountain Coffee |
| 3 |
Seattle's Best Ground Coffee |
| 4 |
Dunkin' Donuts Ground Coffee |
| 5 |
Maxwell House Ground Coffee |
| 6 |
Eight O'Clock Ground Coffee |
Other Coffee brands in study ranked below category average (alphabetically): Caribou Ground Coffee, Chock full o'Nuts Ground Coffee, Millstone Ground Coffee, Nescafe Ground Coffee, Newman's Own Ground Coffee, Starbucks Ground Coffee
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Diet Soft Drink
 | 2013 Harris Poll EquiTrend®
Diet Soft Drink Brand of the Year |
| 1 |
Sprite Zero |
| 2 |
Coke Zero |
| 3 |
Diet Coke |
| 4 |
Diet Dr Pepper |
Other Diet Soft Drink brands in study ranked below category average (alphabetically): Diet Mountain Dew, Diet Pepsi
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Energy Drink
 | 2013 Harris Poll EquiTrend®
Energy Drink Brand of the Year |
| 1 |
Full Throttle Energy Drink |
| 2 |
AMP Energy Drink |
| 3 |
ROCKSTAR Energy Drink |
| 4 |
Red Bull Energy Drink |
Other Energy Drink brands in study ranked below category average (alphabetically): 5-Hour ENERGY, Monster Energy Drink
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Fruit Flavored Drink
 | 2013 Harris Poll EquiTrend®
Fruit Flavored Drink Brand of the Year |
| 1 |
5 Alive Juice |
| 2 |
Kool-Aid |
| 3 |
Capri Sun |
Other Fruit Flavored Drink brands in study ranked below category average (alphabetically): Hawaiian Punch, Hi-C, SunnyD
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Fruit Juice
 | 2013 Harris Poll EquiTrend®
Fruit Juice Brand of the Year |
| 1 |
Ocean Spray Juices |
| 2 |
Tropicana Juices |
| 3 |
Florida's Natural Juices |
| 4 |
Minute Maid Juices |
| 5 |
Welch's Juices |
| 6 |
Naked Juice |
| 7 |
Dole Juices |
Other Fruit Juice brands in study ranked below category average (alphabetically): Bolthouse Farms Juice, Juicy Juice, Mott's Juices, Northland Juices, Odwalla Juices, POM Wonderful, Simply Juice, V8 V-Fusion
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Hot Tea
 | 2013 Harris Poll EquiTrend®
Hot Tea Brand of the Year |
| 1 |
Lipton Teas |
| 2 |
Twinings Tea |
Other Hot Tea brands in study ranked below category average (alphabetically): Bigelow Tea, Celestial Seasonings Tea, Red Rose Tea, Salada Tea, Stash Tea, Tazo Tea, Tetley Tea
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Light Beer
 | 2013 Harris Poll EquiTrend®
Light Beer Brand of the Year |
| 1 |
Sam Adams Light |
| 2 |
Amstel Light |
| 3 |
Corona Light Beer |
| 4 |
Heineken Premium Light Beer |
| 5 |
Bud Light Beer |
| 6 |
Michelob Ultra Beer |
| 7 |
MGD 64 (Miller Genuine Draft) |
| 8 |
Coors Light Beer |
Other Light Beer brands in study ranked below category average (alphabetically): Budweiser Select Beer, Busch Light Beer, Michelob Light Beer, Miller High Life Light Beer, Miller Lite Beer, Milwaukee's Best Light Beer, Natural Light Beer
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Soft Drink
 | 2013 Harris Poll EquiTrend®
Soft Drink Brand of the Year |
| 1 |
Coca-Cola |
| 2 |
Pepsi-Cola |
| 3 |
Sprite |
| 4 |
7UP |
| 5 |
Dr Pepper |
Other Soft Drink brands in study ranked below category average (alphabetically): Mountain Dew, Sierra Mist
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Car Rental
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2013 Harris Poll EquiTrend®
Car Rental Brand of the Year |
| 1 |
Enterprise Rent-A-Car |
| 2 |
Hertz Car Rental |
| 3 |
Budget Rent A Car |
Other Car Rental brands in study ranked below category average (alphabetically): Advantage Rent A Car, Alamo Rent A Car, Avis Rent A Car, Dollar Rent A Car, National Car Rental, Thrifty Car Rental
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Computer
 | 2013 Harris Poll EquiTrend®
Computer Brand of the Year |
| 1 |
Apple Computers |
| 2 |
Hewlett-Packard (HP) Computers |
| 3 |
Dell Computers |
| 4 |
Sony Computers |
Other Computer brands in study ranked below category average (alphabetically): Acer Computers, Asus Computers, Compaq Computers, Fujitsu Computers, Gateway Computers, Lenovo Computers, Panasonic Computers, Samsung Computers, Toshiba Computers
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Printer
 | 2013 Harris Poll EquiTrend®
Printer Brand of the Year |
| 1 |
HP Printing & Imaging |
| 2 |
Canon Printing & Imaging |
| 3 |
Kodak Printing & Imaging |
| 4 |
Samsung Printing & Imaging |
| 5 |
Xerox Printing & Imaging |
Other Printer brands in study ranked below category average (alphabetically): Brother Printing and Imaging, Dell Printing & Imaging, Epson Printing & Imaging, Konica Minolta Printing & Imaging, Kyocera Mita Printing & Imaging, Lexmark Printing & Imaging, Panasonic Printing & Imaging, Ricoh Printing & Imaging, Sharp Printing & Imaging, Toshiba Printing & Imaging
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Tablet Computer
| 2013 Harris Poll EquiTrend®
Tablet Computer Brand of the Year |
| 1 |
Apple iPad Series (Tablet) |
| 2 |
Kindle Fire Series (Tablet) |
| 3 |
Google Nexus Series (Tablet) |
| 4 |
Samsung Galaxy Series (Tablet) |
| 5 |
HP Slate Series (Tablet) |
Other Tablet Computer brands in study ranked below category average (alphabetically): BlackBerry PlayBook (Tablet), Microsoft Surface (Tablet), Motorola XOOM (Tablet), Nook HD Series
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Car Audio
 | 2013 Harris Poll EquiTrend®
Car Audio Brand of the Year |
| 1 |
Bose In-Vehicle Audio |
| 2 |
harman/kardon In-Vehicle Audio |
Other Car Audio brands in study ranked below category average (alphabetically): Alpine In-Vehicle Audio, Infinity In-Vehicle Audio, JBL In-Vehicle Audio, Panasonic In-Vehicle Audio, Pioneer In-Vehicle Audio, Sony In-Vehicle Audio
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Consumer Electronics
 | 2013 Harris Poll EquiTrend®
Consumer Electronics Brand of the Year |
| 1 |
Sony Home Electronics |
| 2 |
Samsung Home Electronics |
| 3 |
LG Home Electronics |
| 4 |
VIZIO Home Electronics |
| 5 |
Panasonic Home Electronics |
Other Consumer Electronics brands in study ranked below category average (alphabetically): Dynex Home Electronics, Insignia Home Electronics, JVC Home Electronics, Mitsubishi Home Electronics, Philips Home Electronics, Sanyo Home Electronics, Sharp Home Electronics, Sylvania Home Electronics, Toshiba Home Electronics
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Digital Camera
 | 2013 Harris Poll EquiTrend®
Digital Camera Brand of the Year |
| 1 |
Canon Digital Camera |
| 2 |
Nikon Digital Camera |
| 3 |
Sony Digital Camera |
Other Digital Camera brands in study ranked below category average (alphabetically): Casio Digital Camera, FujiFilm Digital Camera, Kodak Digital Camera, Olympus Digital Camera, Panasonic Digital Camera, PENTAX Digital Camera, RICOH Digital Camera, Samsung Digital Camera
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Gaming Console
 | 2013 Harris Poll EquiTrend®
Gaming Console Brand of the Year |
| 1 |
Microsoft Xbox 360 |
| 2 |
Nintendo Wii |
| 3 |
Sony PSP/PSP Vita |
Other Gaming Console brands in study ranked below category average (alphabetically): Nintendo 3DS/3DS XL, Sony PlayStation 3 (PS3), Wii U, from Nintendo
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GPS Navigation System
 | 2013 Harris Poll EquiTrend®
GPS Navigation System Brand of the Year |
| 1 |
Garmin Navigation System |
Other GPS Navigation System brands in study ranked below category average (alphabetically): Magellan Navigation System, TomTom Navigation System
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Cruise Line
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2013 Harris Poll EquiTrend®
Cruise Line Brand of the Year |
| 1 |
Norwegian Cruise Line |
| 2 |
Royal Caribbean International |
| 3 |
Disney Cruise Line |
| 4 |
Princess Cruises |
Other Cruise Line brands in study ranked below category average (alphabetically): Holland America Cruise Line, Carnival Cruise Lines, Celebrity Cruises
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Entertainment / Recreation
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Amusement Attraction
 | 2013 Harris Poll EquiTrend®
Amusement Attraction Brand of the Year |
| 1 |
Disney Theme Parks |
| 2 |
Sea World Theme Parks |
Other Amusement Attraction brands in study ranked below category average (alphabetically): Busch Garden Theme Parks, Hershey Theme Park, Six Flags Theme Parks, Universal Studios Theme Parks
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Las Vegas Casino
 | 2013 Harris Poll EquiTrend®
Las Vegas Casino Brand of the Year |
| 1 |
Bellagio Casino, Las Vegas |
| 2 |
The Venetian Casino, Las Vegas |
| 3 |
Caesars Palace Casino, Las Vegas |
| 4 |
Wynn Casino, Las Vegas |
| 5 |
Rio Casino, Las Vegas |
| 6 |
The Palms Casino, Las Vegas |
| 7 |
Mandelay Bay Casino, Las Vegas |
| 8 |
The Mirage Casino, Las Vegas |
Other Las Vegas Casino brands in study ranked below category average (alphabetically): Binion's Casino, Las Vegas, Circus-Circus Casino, Las Vegas, Excalibur Casino, Las Vegas, Hard Rock Casino, Las Vegas, Harrahs Casino, Las Vegas, Luxor Casino, Las Vegas, MGM Grand Casino, Las Vegas, Monte Carlo Casino, Las Vegas, New York, New York Casino, Las Vegas, Paris Casino, Las Vegas, Planet Hollywood Casino, Las Vegas, The Stratosphere Casino, Las Vegas, Treasure Island Casino, Las Vegas
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Financial Services / Insurance
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Health Insurance
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2013 Harris Poll EquiTrend®
Health Insurance Brand of the Year |
| 1 |
Blue Cross and Blue Shield |
| 2 |
UnitedHealthcare |
| 3 |
Health Net |
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Amerigroup, Cigna, Humana, Kaiser Permanente
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Insurance
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2013 Harris Poll EquiTrend®
Insurance Brand of the Year |
| 1 |
USAA Financial Services |
| 2 |
State Farm Insurance |
| 3 |
AAA Insurance |
| 4 |
Allstate Insurance Company |
| 5 |
Northwestern Mutual |
| 6 |
Pacific Life Insurance |
| 7 |
MetLife Insurance Company |
Other Insurance brands in study ranked below category average (alphabetically): Aflac Insurance, American Family Insurance, Esurance, Farmers Insurance, GEICO Insurance, Guardian Life Insurance, Liberty Mutual Insurance, MassMutual Insurance, Nationwide Insurance Company, New York Life Insurance Company, Progressive Insurance, The Hartford Financial Services Group Inc., Transamerica Life Insurance Company, Travelers Insurance
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Investment
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2013 Harris Poll EquiTrend®
Investment Brand of the Year |
| 1 |
Fidelity Investments Financial Services |
| 2 |
AXA Equitable |
| 3 |
The Vanguard Group |
| 4 |
ShareBuilder |
| 5 |
Franklin Templeton Investments |
| 6 |
Edward Jones |
| 7 |
Ameriprise Financial |
| 8 |
UBS |
Other Investment brands in study ranked below category average (alphabetically): Charles Schwab Financial Services, E*TRADE, Merrill Lynch, T. Rowe Price Financial Services, TD Ameritrade
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National Bank
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2013 Harris Poll EquiTrend®
National Bank Brand of the Year |
| 1 |
CHASE Bank |
| 2 |
Wells Fargo |
Other National Bank brands in study ranked below category average (alphabetically): Bank of America, Capital One, Citibank
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Payment Card
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2013 Harris Poll EquiTrend®
Payment Card Brand of the Year |
| 1 |
Visa |
| 2 |
MasterCard |
Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card
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Super Regional Bank
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2013 Harris Poll EquiTrend®
Super Regional Bank Brand of the Year |
| 1 |
Ally Bank |
| 2 |
Regions Bank |
| 3 |
PNC Bank |
Other Super Regional Bank brands in study ranked below category average (alphabetically): BB&T Bank, KeyBank, M&T Bank, SunTrust Bank, U.S. Bank
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Chocolate Candy
 | 2013 Harris Poll EquiTrend®
Chocolate Candy Brand of the Year |
| 1 |
Reese's Peanut Butter Cups Chocolate Candy |
| 2 |
M&M's Peanut Chocolate Candy |
| 3 |
M&M's Milk Chocolate Candy |
| 4 |
Hershey's Kisses Chocolate Candy |
| 5 |
Hershey's Milk Chocolate Candy Bars |
| 6 |
Snickers Chocolate Candy |
| 7 |
Kit Kat Chocolate Candy |
| 8 |
Reese's Pieces Chocolate Candy |
Other Chocolate Candy brands in study ranked below category average (alphabetically): 3 Musketeers Chocolate Candy, Almond Joy Chocolate Candy, Baby Ruth Chocolate Candy, Butterfinger Chocolate Candy, HEATH Toffee Bar, Junior Mints Candy, Milk Duds Candy, Milky Way Chocolate Candy, Nestle Crunch Chocolate Candy, Tootsie Roll Candy, Twix Chocolate Candy, York Peppermint Pattie Chocolate Candy
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Cookie
 | 2013 Harris Poll EquiTrend®
Cookie Brand of the Year |
| 1 |
Oreo Cookies |
| 2 |
Pepperidge Farm Milano Cookies |
| 3 |
Chips Ahoy Cookies |
| 4 |
Lofthouse Frosted Sugar Cookies |
| 5 |
Keebler Chips Deluxe cookies |
| 6 |
Keebler Fudge Shoppe Fudge Stripes Original cookies |
| 7 |
Keebler Sandies Pecan Shortbread cookies |
| 8 |
Nilla Wafers |
Other Cookie brands in study ranked below category average (alphabetically): Archway Cookies, Famous Amos Chocolate Chip Cookies, Keebler Vanilla Wafers, Keebler Vienna Fingers Cookies, Mother's Cookies, Mrs. Fields Cookies, Nabisco Newtons, Nabisco Nutter Butter Cookies, Nabisco SnackWells, Pepperidge Farm Soft Baked Cookies, Voortman Cookies
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Energy Bar
 | 2013 Harris Poll EquiTrend®
Energy Bar Brand of the Year |
| 1 |
Clif Energy Bars |
| 2 |
LUNA Energy Bar |
| 3 |
Odwalla Energy Bar |
| 4 |
Zone Perfect Energy Bar |
| 5 |
Kashi GOLEAN Energy Bar |
| 6 |
PROBAR Energy Bar |
Other Energy Bar brands in study ranked below category average (alphabetically): Atkins Energy Bar, Balance Bar, Power Bar
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Gum
 | 2013 Harris Poll EquiTrend®
Gum Brand of the Year |
| 1 |
Extra Gum |
| 2 |
Trident Gum |
| 3 |
Orbit Gum |
| 4 |
Stride Gum |
| 5 |
Dentyne Gum |
Other Gum brands in study ranked below category average (alphabetically): 5 Gum, Bubble Yum Gum, Bubblicious Gum, Double Bubble Gum, Juicy Fruit Gum
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Non-Chocolate Candy
 | 2013 Harris Poll EquiTrend®
Non-Chocolate Candy Brand of the Year |
| 1 |
Life Savers Candy |
| 2 |
Jolly Rancher Candy |
| 3 |
Starburst Candy |
| 4 |
Tootsie Pops Candy |
| 5 |
Skittles Candy |
| 6 |
Twizzlers Candy |
| 7 |
PayDay Candy |
Other Non-Chocolate Candy brands in study ranked below category average (alphabetically): Airheads Candy, Good & Plenty Candy, Haribo Gummi Gold Bears Candy, Laffy Taffy Candy, Nerds Candy, Red Vines Candy, Sour Patch Kids Candy, Sour Punch Straws Candy, SweeTARTS Candy
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Popcorn
 | 2013 Harris Poll EquiTrend®
Popcorn Brand of the Year |
| 1 |
Orville Redenbacher's Popcorn |
| 2 |
Pop Secret Popcorn |
Other Popcorn brands in study ranked below category average (alphabetically): ACT II Popcorn, Jiffy Pop Popcorn, Jolly Time Popcorn, Newman's Own Pop's Corn, Smart Balance Popcorn
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Premium Chocolate
 | 2013 Harris Poll EquiTrend®
Premium Chocolate Brand of the Year |
| 1 |
Ghirardelli Chocolate |
| 2 |
Dove Milk Chocolate |
| 3 |
Godiva Chocolate |
| 4 |
Lindt Chocolate |
Other Premium Chocolate brands in study ranked below category average (alphabetically): Cadbury Chocolate, Ferrero Rocher Chocolate, Hershey's Bliss Chocolate, Russell Stover Chocolate, Toblerone Chocolate
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Salty Snack
 | 2013 Harris Poll EquiTrend®
Salty Snack Brand of the Year |
| 1 |
Lay's Chips |
| 2 |
Doritos Chips |
| 3 |
Tostitos Chips |
| 4 |
Ruffles Chips |
| 5 |
Fritos |
Other Salty Snack brands in study ranked below category average (alphabetically): Cape Cod Chips, Cheetos Snacks, Chex Mix, Combos, Jay's Chips, Kettle Chips, Mission Chips, Pringles potato chips, Rold Gold Pretzels, Snyder's of Hanover Pretzels, Sun Chips, Utz Chips, Utz Pretzels
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Yogurt
 | 2013 Harris Poll EquiTrend®
Yogurt Brand of the Year |
| 1 |
Yoplait Yogurt |
| 2 |
Chobani Greek Yogurt |
| 3 |
Stonyfield Farm Oikos Greek Yogurt |
| 4 |
Dannon Yogurt |
| 5 |
Stonyfield Farm Yogurt |
Other Yogurt brands in study ranked below category average (alphabetically): Danimals Yogurt, Dannon Activia, Dannon DanActive, Go-Gurt Yogurt, Trix Yogurt
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Mass-Market Cosmetics
 | 2013 Harris Poll EquiTrend®
Mass-Market Cosmetics Brand of the Year |
| 1 |
Neutrogena Cosmetics |
| 2 |
Physicians Formula Cosmetics |
| 3 |
Olay Cosmetics |
| 4 |
COVERGIRL Cosmetics |
| 5 |
L'Oreal Cosmetics |
Other Mass-Market Cosmetics brands in study ranked below category average (alphabetically): almay, MAX Factor Cosmetics, Maybelline New York Cosmetics, Revlon Cosmetics, Rimmel Cosmetics
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Prestige Cosmetics
 | 2013 Harris Poll EquiTrend®
Prestige Cosmetics Brand of the Year |
| 1 |
M A C Cosmetics |
| 2 |
Clinique Cosmetics |
| 3 |
Origins Cosmetics |
| 4 |
Sephora Brand Cosmetics |
| 5 |
Bobbi Brown Cosmetics |
| 6 |
Dior Cosmetics |
Other Prestige Cosmetics brands in study ranked below category average (alphabetically): Avon Cosmetics, Bare Escentuals Cosmetics, CHANEL Cosmetics, Elizabeth Arden Cosmetics, Estee Lauder Cosmetics, Lancome Cosmetics
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Sun Screen
| 2013 Harris Poll EquiTrend®
Sun Screen Brand of the Year |
| 1 |
Neutrogena Suncare |
| 2 |
Bull Frog Suncare |
Other Sun Screen brands in study ranked below category average (alphabetically): Banana Boat Suncare, Coppertone Suncare, Hawaiian Tropic Suncare, No-Ad Suncare
|
Weight-Loss Plan
 | 2013 Harris Poll EquiTrend®
Weight-Loss Plan Brand of the Year |
| 1 |
Weight Watchers |
| 2 |
Nutrisystem |
Other Weight-Loss Plan brands in study ranked below category average (alphabetically): Jenny Craig, LA Weight Loss
|
|
|
|
Economy Hotel
 | 2013 Harris Poll EquiTrend®
Economy Hotel Brand of the Year |
| 1 |
America's Best Value Inn |
| 2 |
EconoLodge |
| 3 |
Super 8 |
| 4 |
Red Roof Inn |
| 5 |
Rodeway Inn |
Other Economy Hotel brands in study ranked below category average (alphabetically): Motel 6
|
Extended Stay Hotel
 | 2013 Harris Poll EquiTrend®
Extended Stay Hotel Brand of the Year |
| 1 |
MainStay Suites |
| 2 |
Candlewood Suites |
| 3 |
Homewood Suites by Hilton |
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Extended Stay America, Residence Inn
|
Full Service Hotel
 | 2013 Harris Poll EquiTrend®
Full Service Hotel Brand of the Year |
| 1 |
Hilton Hotels & Resorts |
| 2 |
Marriott Hotels |
| 3 |
Sheraton Hotels & Resorts |
| 4 |
Courtyard Marriott |
| 5 |
Wyndham Hotels and Resorts |
Other Full Service Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Doubletree by Hilton, Embassy Suites, Hilton Garden Inn, Hyatt Hotels and Resorts, Radisson Hotels & Resorts, Renaissance Hotels, SpringHill Suites, Westin Hotels & Resorts
|
Luxury Hotel
 | 2013 Harris Poll EquiTrend®
Luxury Hotel Brand of the Year |
| 1 |
Starwood Hotels & Resorts |
| 2 |
The Ritz Carlton |
| 3 |
W Hotels and Resorts |
| 4 |
InterContinental Hotels & Resorts |
| 5 |
Omni Hotels & Resorts |
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, Four Seasons Hotels and Resorts, Waldorf Astoria Hotels & Resorts
|
Mid-Market Hotel
 | 2013 Harris Poll EquiTrend®
Mid-Market Hotel Brand of the Year |
| 1 |
Holiday Inn Express Hotels & Resorts |
| 2 |
Hampton Inn & Suites |
| 3 |
Holiday Inn Hotels & Resorts |
| 4 |
Fairfield Inns and Suites |
| 5 |
Country Inns & Suites by Carlson |
Other Mid-Market Hotel brands in study ranked below category average (alphabetically): Best Western Hotels, Clarion Hotels, Comfort Inn, Comfort Suites, Howard Johnson Hotels, LaQuinta Inns & Suites, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels
|
|
|
|
Cat Food
 |
2013 Harris Poll EquiTrend®
Cat Food Brand of the Year |
| 1 |
Blue Buffalo Cat Food |
| 2 |
Purina Cat Food |
| 3 |
Eukanuba Cat Food |
| 4 |
Friskies Cat Food |
| 5 |
Iams Cat Food |
| 6 |
9 Lives Cat Food |
Other Cat Food brands in study ranked below category average (alphabetically): Fancy Feast Cat Food, Hills Science Diet Cat Food, Meow Mix Cat Food, Newman's Own Organics Cat Food, Whiskas Cat Food
|
Dog Food
|
2013 Harris Poll EquiTrend®
Dog Food Brand of the Year |
| 1 |
Blue Buffalo Dog Food |
| 2 |
Hills Science Diet Dog Food |
| 3 |
Purina Dog Food |
| 4 |
Iams Dog Food |
| 5 |
Beneful Dog Food |
| 6 |
Pedigree Dog Food |
Other Dog Food brands in study ranked below category average (alphabetically): Alpo Dog Food, Cesar Canine Cuisine, Eukanuba Dog Food, Gravy Train Dog Food, Kibbles 'n Bits Dog Food, Mighty Dog Dog Food, Newman's Own Organics Dog Food
|
Faucet
 |
2013 Harris Poll EquiTrend®
Faucet Brand of the Year |
| 1 |
Moen Faucets |
| 2 |
Kohler Faucets |
| 3 |
Delta Faucet |
Other Faucet brands in study ranked below category average (alphabetically): American Standard Faucets, Glacier Bay Faucets, Peerless Faucets, Pfister Faucets
|
Gas Grill
 |
2013 Harris Poll EquiTrend®
Gas Grill Brand of the Year |
| 1 |
Weber Gas Grills |
| 2 |
Char-Broil Gas Grills |
Other Gas Grill brands in study ranked below category average (alphabetically): Brinkmann Gas Grills, Jenn-Air Gas Grills, Kenmore Gas Grills
|
Household Cleaner
 |
2013 Harris Poll EquiTrend®
Household Cleaner Brand of the Year |
| 1 |
Lysol All Purpose Cleaner |
| 2 |
Clorox Clean-Up |
| 3 |
Mr. Clean Multi-Purpose Cleaner |
| 4 |
Pine-Sol Household Cleaner |
Other Household Cleaner brands in study ranked below category average (alphabetically): Clorox Green Works Cleaner, fantastik Cleaner, Formula 409, Green Works All Purpose Cleaner, Murphy All-Purpose Cleaner, Pledge Multi-Surface Cleaner, Seventh Generation All Purpose Cleaner, Spic and Span Household Cleaner
|
Kitchen Cabinetry
 |
2013 Harris Poll EquiTrend®
Kitchen Cabinetry Brand of the Year |
| 1 |
KraftMaid Cabinets |
| 2 |
Thomasville Cabinets |
| 3 |
Armstrong Cabinets |
Other Kitchen Cabinetry brands in study ranked below category average (alphabetically): IKEA Cabinets, Martha Stewart Cabinets, Merillat Cabinets
|
Lawn Mower
 |
2013 Harris Poll EquiTrend®
Lawn Mower Brand of the Year |
| 1 |
John Deere Lawn Mowers |
| 2 |
Craftsman Lawn Mowers |
| 3 |
Honda Lawn Mowers |
| 4 |
Toro Lawn Mowers |
Other Lawn Mower brands in study ranked below category average (alphabetically): Black & Decker Lawn Mowers, Husqvarna Lawn Mowers, MTD Lawn Mowers, Simplicity Lawn Mowers, Snapper Lawn Mowers
|
Mattress
 |
2013 Harris Poll EquiTrend®
Mattress Brand of the Year |
| 1 |
Tempur-Pedic Mattress |
| 2 |
Sealy Mattress |
| 3 |
Serta Mattress |
Other Mattress brands in study ranked below category average (alphabetically): King Koil Mattress, Simmons Mattress, Sleep Number Mattress, Spring Air Mattress, Stearns & Foster Mattress
|
Paint
 |
2013 Harris Poll EquiTrend®
Paint Brand of the Year |
| 1 |
KILZ |
| 2 |
Sherwin-Williams |
| 3 |
Behr |
| 4 |
Valspar |
Other Paint brands in study ranked below category average (alphabetically): Benjamin Moore, Dutch Boy, Glidden Paint, Martha Stewart Living Paint, Olympic Paint, Pittsburgh Paints, Pratt & Lambert, Sears Easy Living Paint
|
Power Tool
 |
2013 Harris Poll EquiTrend®
Power Tool Brand of the Year |
| 1 |
Craftsman Tools |
| 2 |
DeWALT Tools |
| 3 |
RIDGID Tools |
| 4 |
Hilti Tools |
| 5 |
Black & Decker Tools |
Other Power Tool brands in study ranked below category average (alphabetically): Bosch Tools, Campbell Hausfeld Tools, Hitachi Tools, Makita Tools, Milwaukee Tools, PORTER-CABLE Tools, Ryobi Tools, SKIL Tools
|
Vacuum Cleaner
 |
2013 Harris Poll EquiTrend®
Vacuum Cleaner Brand of the Year |
| 1 |
Dyson Vacuum |
| 2 |
Hoover Vacuum |
| 3 |
Kenmore Vacuum |
| 4 |
LG Vacuum |
Other Vacuum Cleaner brands in study ranked below category average (alphabetically): Bissell Vacuum, Black & Decker Vacuum, Dirt Devil Vacuum, Electrolux Vacuum, Eureka Vacuum, Oreck Vacuum, Panasonic Vacuum, Shark Vacuum
|
Window Covering
 |
2013 Harris Poll EquiTrend®
Window Covering Brand of the Year |
| 1 |
Hunter Douglas Blinds & Shades |
| 2 |
Kirsch Blinds & Shades |
| 3 |
Levolor Blinds & Shades |
Other Window Covering brands in study ranked below category average (alphabetically): Bali Blinds & Shades, Hampton Bay Blinds & Shades
|
|
|
|
Business Magazine
 | 2013 Harris Poll EquiTrend®
Business Magazine Brand of the Year |
| 1 |
Forbes Magazine |
| 2 |
Inc. Magazine |
| 3 |
Money Magazine |
Other Business Magazine brands in study ranked below category average (alphabetically): Businessweek Magazine, Fortune Magazine
|
Factual Entertainment TV
 | 2013 Harris Poll EquiTrend®
Factual Entertainment TV Brand of the Year |
| 1 |
History Channel |
| 2 |
Discovery Channel |
| 3 |
National Geographic Channel |
| 4 |
ID (Investigation Discovery) Television Network |
| 5 |
H2 Television Network |
| 6 |
Food Network Television Network |
| 7 |
Science Television Network |
| 8 |
Animal Planet Television Network |
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): Bio Channel, Crime & Investigation Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, HGTV Television Network (Home & Garden Television), Military Channel, Military History Channel, Nat Geo WILD Television Network, TLC Television Network,Travel Channel, truTV Television Network
|
General Entertainment TV
 | 2013 Harris Poll EquiTrend®
General Entertainment TV Brand of the Year |
| 1 |
A&E Television Network |
| 2 |
USA Television Network |
| 3 |
FX Television Network |
| 4 |
TNT Television Network (Turner Network Television) |
| 5 |
Syfy Television Network |
| 6 |
AMC Television Network (American Movie Classics) |
| 7 |
ABC Family Television Network |
| 8 |
BBC America Television Network |
| 9 |
TV Land Television Network |
| 10 |
Lifetime Television Network |
| 11 |
TBS Television Network |
| 12 |
Comedy Central Television Network |
| 13 |
Hallmark Channel |
Other General Entertainment TV brands in study ranked below category average (alphabetically): BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, G4 Television Network, IFC (Independent Film Channel), LMN Television Network (Lifetime Movie Network), Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Sundance Channel, Univision Television Network, WE Television Network (Women's Entertainment)
|
General Interest Magazine
 | 2013 Harris Poll EquiTrend®
General Interest Magazine Brand of the Year |
| 1 |
Consumer Reports |
| 2 |
National Geographic Magazine |
| 3 |
Reader's Digest Magazine |
Other General Interest Magazine brands in study ranked below category average (alphabetically): AARP The Magazine, Atlantic Monthly Magazine, EBONY Magazine, Entertainment Weekly Magazine, People Magazine, Rolling Stone Magazine, The New Yorker Magazine, TV Guide Magazine, Wired Magazine
|
Kids' TV
 | 2013 Harris Poll EquiTrend®
Kids' TV Brand of the Year |
| 1 |
Boomerang Television Network |
| 2 |
PBS KIDS Sprout Television Network |
| 3 |
PBS KIDS Television Network |
| 4 |
Disney Channel |
| 5 |
Disney Junior Television Network |
Other Kids' TV brands in study ranked below category average (alphabetically): Cartoon Network, Disney XD Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, TeenNick Television Network, The Hub (Television Network)
|
Music TV
 | 2013 Harris Poll EquiTrend®
Music TV Brand of the Year |
| 1 |
CMT Network (Country Music Television) |
| 2 |
Fuse Television Network |
| 3 |
VH1 Television Network |
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network
|
News Service
 | 2013 Harris Poll EquiTrend®
News Service Brand of the Year |
| 1 |
Google News |
| 2 |
Yahoo! News |
| 3 |
BBC News |
| 4 |
Associated Press (AP) |
| 5 |
Reuters |
| 6 |
National Public Radio (NPR) |
| 7 |
CNN Online |
| 8 |
USA TODAY |
Other News Service brands in study ranked below category average (alphabetically): Bloomberg, Fox News Online, Los Angeles Times, MSNBC Online, New York Times, The Huffington Post, The Wall Street Journal, The Washington Post, United Press International (UPI)
|
Pay Cable TV Network
 | 2013 Harris Poll EquiTrend®
Pay Cable TV Network Brand of the Year |
| 1 |
HBO Television Network |
| 2 |
Starz Television Network |
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Showtime Television Network
|
Sports TV
 | 2013 Harris Poll EquiTrend®
Sports TV Brand of the Year |
| 1 |
ESPN Television Network |
| 2 |
CBS Sports Television Network |
| 3 |
NFL Red Zone Television Network |
| 4 |
NFL Television Network |
| 5 |
NBC Sports Television Network |
Other Sports TV brands in study ranked below category average (alphabetically): Fox Sports News Channel, MLB Television Network, NBA Television Network, NHL Television Network, SPEED Television Network, Tennis Television Network, The Golf Channel Television Network
|
TV Network
 | 2013 Harris Poll EquiTrend®
TV Network Brand of the Year |
| 1 |
PBS Television Network (Public Broadcasting Service) |
| 2 |
ABC Television Network |
| 3 |
CBS Television Network |
| 4 |
NBC Television Network |
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, The CW Television Network
|
TV News
 | 2013 Harris Poll EquiTrend®
TV News Brand of the Year |
| 1 |
The Weather Channel |
Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network, CNN Television Network, Fox News Channel, MSNBC News Channel
|
Weekly News Magazine
 | 2013 Harris Poll EquiTrend®
Weekly News Magazine Brand of the Year |
| 1 |
The Economist Magazine |
| 2 |
Time Magazine |
Other Weekly News Magazine brands in study ranked below category average (alphabetically): Newsweek Magazine
|
Women's Magazine
 | 2013 Harris Poll EquiTrend®
Women's Magazine Brand of the Year |
| 1 |
Real Simple Magazine |
| 2 |
Better Homes and Gardens Magazine |
| 3 |
Southern Living Magazine |
| 4 |
Good Housekeeping Magazine |
| 5 |
Prevention Magazine |
| 6 |
Woman's Day Magazine |
| 7 |
Family Circle Magazine |
Other Women's Magazine brands in study ranked below category average (alphabetically): Cosmopolitan Magazine, Glamour Magazine, Ladies' Home Journal Magazine, Martha Stewart Living Magazine, O, The Oprah Magazine, Parents Magazine, Redbook Magazine, Vogue Magazine, Women's Health Magazine
|
|
|
|
Animal Welfare Non-Profit
 |
2013 Harris Poll EquiTrend®
Animal Welfare Non-Profit Brand of the Year |
| 1 |
American Society for the Prevention of Cruelty to Animals (ASPCA) |
| 2 |
The Humane Society of the United States |
Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA)
|
Disability Non-Profit
 |
2013 Harris Poll EquiTrend®
Disability Non-Profit Brand of the Year |
| 1 |
Wounded Warrior Project |
| 2 |
Goodwill |
| 3 |
Special Olympics |
| 4 |
National Autism Association |
| 5 |
The American Association of People with Disabilities (AAPD) |
| 6 |
Autism Society of America |
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Autism Speaks, Easter Seals, March of Dimes, National Down Syndrome Society, United Cerebral Palsy (UCP)
|
Environmental Non-Profit
 |
2013 Harris Poll EquiTrend®
Environmental Non-Profit Brand of the Year |
| 1 |
The Nature Conservancy |
| 2 |
Wildlife Conservation Society |
| 3 |
National Wildlife Federation |
| 4 |
Natural Resources Defense Council (NRDC) |
| 5 |
Environmental Defense Fund (EDF) |
| 6 |
World Wildlife Fund (WWF) |
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon, Greenpeace USA, Sierra Club
|
Health Non-Profit
 |
2013 Harris Poll EquiTrend®
Health Non-Profit Brand of the Year |
| 1 |
American Heart Association |
| 2 |
Make-A-Wish |
| 3 |
The Breast Cancer Research Foundation |
| 4 |
Stand Up To Cancer (SU2C) |
| 5 |
Children's Miracle Network |
| 6 |
American Diabetes Association |
| 7 |
American Cancer Society |
| 8 |
Leukemia & Lymphoma Society (LLS) |
| 9 |
Juvenile Diabetes Research Foundation International |
| 10 |
National Kidney Foundation |
| 11 |
American Stroke Association |
| 12 |
Alzheimer's Association |
| 13 |
Cystic Fibrosis Foundation |
| 14 |
Susan G Komen for the Cure |
| 15 |
American Lung Association |
| 16 |
National Multiple Sclerosis Society |
Other Health Non-Profit brands in study ranked below category average (alphabetically): Arthritis Foundation, Avon Foundation for Women, LIVESTRONG, Muscular Dystrophy Association (MDA), National Stroke Association, Planned Parenthood, World Health Organization (WHO)
|
International Aid Non-Profit
 |
2013 Harris Poll EquiTrend®
International Aid Non-Profit Brand of the Year |
| 1 |
Doctors Without Borders/Medecins Sans Frontieres (MSF) |
| 2 |
Heifer International |
| 3 |
Smile Train |
| 4 |
Food For The Poor |
| 5 |
World Vision |
| 6 |
Catholic Relief Services |
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): CARE, Save the Children, UNICEF
|
Social Services Non-Profit
 |
2013 Harris Poll EquiTrend®
Social Services Non-Profit Brand of the Year |
| 1 |
American Red Cross |
| 2 |
Ronald McDonald House Charities |
| 3 |
Habitat for Humanity |
| 4 |
The Salvation Army |
| 5 |
Feeding America |
Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation, Catholic Charities USA, Children's Defense Fund (CDF), Dave Thomas Foundation, Feed The Children, United Way, USO (United Services Organization), Volunteers of America
|
Youth Non-Profit
 |
2013 Harris Poll EquiTrend®
Youth Non-Profit Brand of the Year |
| 1 |
Girl Scouts of the USA |
| 2 |
Big Brothers Big Sisters |
| 3 |
Reading Is Fundamental (RIF) |
Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H, Boy Scouts of America, Boys & Girls Clubs of America, Junior Achievement, The Y-YMCA
|
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|
|
Online Deal
 |
2013 Harris Poll EquiTrend®
Online Deal Brand of the Year |
| 1 |
Woot.com |
| 2 |
CouponMom.com |
| 3 |
LivingSocial |
| 4 |
RetailMeNot.com |
| 5 |
Coupons.com |
| 6 |
CouponCabin.com |
| 7 |
Groupon |
Other Online Deal brands in study ranked below category average (alphabetically): Ebates.com, Google Offers
|
E-Retailer
 |
2013 Harris Poll EquiTrend®
E-Retailer Brand of the Year |
| 1 |
Amazon.com |
| 2 |
ebay.com |
Other E-Retailer brands in study ranked below category average (alphabetically): Craigslist.org, HSN.com (Home Shopping Network), Land's End, Overstock.com, QVC.com, ShopNBC.com, Zappos.com
|
Health Information Website
 |
2013 Harris Poll EquiTrend®
Health Information Website Brand of the Year |
| 1 |
MayoClinic.org |
| 2 |
WebMD |
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Drugs.com, Lifescript.com, MSN Health, NIH.com (National Institute of Health), RealAge.com, Yahoo! Health
|
Online Auto Shopping
 |
2013 Harris Poll EquiTrend®
Online Auto Shopping Brand of the Year |
| 1 |
Kelley Blue Book (KBB.com) |
| 2 |
Edmunds.com |
Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com, Cars.com, eBay Motors
|
Online Computer Retailer
 |
2013 Harris Poll EquiTrend®
Online Computer Retailer Brand of the Year |
| 1 |
Newegg.com |
| 2 |
Microsoft.com |
| 3 |
Store.Apple.com (Apple Store) |
| 4 |
BestBuy.com |
Other Online Computer Retailer brands in study ranked below category average (alphabetically): CDW.com (Computer Discount Warehouse), Dell.com, HPShopping.com (Hewlett Packard), Store.Sony.com, TigerDirect.com
|
Online Department Store
 |
2013 Harris Poll EquiTrend®
Online Department Store Brand of the Year |
| 1 |
Kohls.com |
| 2 |
Macys.com |
| 3 |
JCP.com (JC Penney) |
Other Online Department Store brands in study ranked below category average (alphabetically): NeimanMarcus.com, Nordstrom.com, Sears.com
|
Online Job Search
 |
2013 Harris Poll EquiTrend®
Online Job Search Brand of the Year |
| 1 |
Indeed.com |
| 2 |
CareerBuilder.com |
Other Online Job Search brands in study ranked below category average (alphabetically): Monster.com, USAJobs.com
|
Online Mass Merchandiser
 |
2013 Harris Poll EquiTrend®
Online Mass Merchandiser Brand of the Year |
| 1 |
Walmart.com |
Other Online Mass Merchandiser brands in study ranked below category average (alphabetically): Costco.com, Target.com
|
Online Office Supply Retailer
 |
2013 Harris Poll EquiTrend®
Online Office Supply Retailer Brand of the Year |
| 1 |
Staples.com |
Other Online Office Supply Retailer brands in study ranked below category average (alphabetically): OfficeDepot.com, OfficeMax.com
|
Online Travel Service
 |
2013 Harris Poll EquiTrend®
Online Travel Service Brand of the Year |
| 1 |
Expedia.com |
| 2 |
Travelocity.com |
| 3 |
Orbitz.com |
Other Online Travel Service brands in study ranked below category average (alphabetically): Hotels.com, KAYAK, priceline.com
|
Video Streaming App
 |
2013 Harris Poll EquiTrend®
Video Streaming App Brand of the Year |
| 1 |
YouTube |
| 2 |
Redbox Instant |
| 3 |
Netflix |
| 4 |
HBO GO |
| 5 |
Watch ESPN |
Other Video Streaming App brands in study ranked below category average (alphabetically): Amazon Instant Video, Blockbuster On Demand, Crackle, Hulu Plus
|
|
|
|
Greeting Card
 |
2013 Harris Poll EquiTrend®
Greeting Card Brand of the Year |
| 1 |
Hallmark Greeting Cards |
| 2 |
Expressions from Hallmark Greeting Cards |
| 3 |
DaySpring Greeting Cards |
| 4 |
Shoebox Greeting Cards |
Other Greeting Card brands in study ranked below category average (alphabetically): American Greetings Cards, Carlton Greeting Cards, Connections from Hallmark Greeting Cards, Just For You from American Greetings Cards, Mahogany Greeting Cards, Papyrus Greeting Cards, Recycled Paper Greetings Cards
|
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Over-the-Counter Products
|
|
|
|
OTC Cold / Allergy
 | 2013 Harris Poll EquiTrend®
OTC Cold / Allergy Brand of the Year |
| 1 |
Vicks Cold and Flu Products (DayQuil/NyQuil) |
| 2 |
Benadryl |
| 3 |
Tylenol Allergy and Cold Medications |
| 4 |
Robitussin |
| 5 |
Advil Cold & Sinus |
Other OTC Cold / Allergy brands in study ranked below category average (alphabetically): Actifed, Alavert, Alka-Seltzer Plus Cold Medicine, Allegra-Allergy Medication, Chlor-Trimeton, Claritin Allergy Medication, Comtrex, Corcidin HBP, Dimetapp, Sudafed, Theraflu, Triaminic Cold Medicine, Zicam, Zyrtec
|
OTC Digestive Aid
 | 2013 Harris Poll EquiTrend®
OTC Digestive Aid Brand of the Year |
| 1 |
TUMS |
| 2 |
Pepto-Bismol Stomach Remedy |
| 3 |
Prilosec OTC |
| 4 |
Alka-Seltzer |
Other OTC Digestive Aid brands in study ranked below category average (alphabetically): Gaviscon, Maalox Antacids, Mylanta, Pepcid, Prevacid 24HR, Rolaids, Tagamet HB, Zantac
|
OTC Fiber Supplement
 | 2013 Harris Poll EquiTrend®
OTC Fiber Supplement Brand of the Year |
| 1 |
FiberCon |
| 2 |
Benefiber |
Other OTC Fiber Supplement brands in study ranked below category average (alphabetically): Citrucel, Metamucil
|
OTC Laxative
 | 2013 Harris Poll EquiTrend®
OTC Laxative Brand of the Year |
| 1 |
Dulcolax |
| 2 |
MiraLAX |
| 3 |
Phillips' Milk of Magnesia |
Other OTC Laxative brands in study ranked below category average (alphabetically): Correctol, ex-lax, Fleet, Senokot
|
OTC Pain Relief
 | 2013 Harris Poll EquiTrend®
OTC Pain Relief Brand of the Year |
| 1 |
Tylenol Pain Relievers |
| 2 |
Advil Pain Reliever |
| 3 |
Aleve Pain Reliever |
| 4 |
Bayer Pain Reliever |
Other OTC Pain Relief brands in study ranked below category average (alphabetically): Anacin Pain Reliever, BC Powder Pain Reliever, Bufferin Pain Reliever, Excedrin Pain Reliever, Motrin Pain Relievers
|
OTC Sleep Aid
 | 2013 Harris Poll EquiTrend®
OTC Sleep Aid Brand of the Year |
| 1 |
Tylenol PM |
| 2 |
Advil PM |
| 3 |
ZzzQuil SleepAid |
| 4 |
Tylenol Simply Sleep |
Other OTC Sleep Aid brands in study ranked below category average (alphabetically): Nature Made Sleep Aid, Nytol, Sominex, Unisom
|
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Casual Dining Restaurant
 |
2013 Harris Poll EquiTrend®
Casual Dining Restaurant Brand of the Year |
| 1 |
Panera Bread |
| 2 |
LongHorn Steakhouse |
| 3 |
IHOP (International House of Pancakes) |
| 4 |
Outback Steakhouse |
| 5 |
Red Lobster Seafood Restaurants |
| 6 |
Chili's Grill & Bar |
| 7 |
Applebee's |
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Bahama Breeze, Bonefish Grill, Denny's, Shoney's, TGI Friday's
|
Coffee & Quick Service Restaurant
 |
2013 Harris Poll EquiTrend®
Coffee & Quick Service Restaurant Brand of the Year |
| 1 |
Dunkin' Donuts Stores |
| 2 |
Einstein Bros Bagels |
| 3 |
Starbucks Coffee Shops |
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Tim Hortons
|
Fast Casual Mexican Restaurant
 |
2013 Harris Poll EquiTrend®
Fast Casual Mexican Restaurant Brand of the Year |
| 1 |
Chipotle Mexican Grill |
| 2 |
Moe's Southwest Grill |
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Baja Fresh Mexican Grill, Qdoba Mexican Grill
|
Italian Dining Restaurant
 |
2013 Harris Poll EquiTrend®
Italian Dining Restaurant Brand of the Year |
| 1 |
Olive Garden Italian Restaurants |
Other Italian Dining Restaurant brands in study ranked below category average (alphabetically): Carrabba's Italian Grill, Maggiano's Little Italy Restaurant, Romano's Macaroni Grill and Italian Restaurant
|
Pizza Chain
 |
2013 Harris Poll EquiTrend®
Pizza Chain Brand of the Year |
| 1 |
Pizza Hut |
Other Pizza Chain brands in study ranked below category average (alphabetically): Domino's Pizza, Little Caesars Pizza, Papa John's Pizza
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Quick Service Restaurant
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2013 Harris Poll EquiTrend®
Quick Service Restaurant Brand of the Year |
| 1 |
Subway |
| 2 |
Dairy Queen |
| 3 |
Five Guys Burgers and Fries |
| 4 |
Wendy's |
| 5 |
In-N-Out Burger |
| 6 |
McDonald's |
| 7 |
Chick-fil-A |
| 8 |
Noodles & Company |
| 9 |
Taco Bell |
Other Quick Service Restaurant brands in study ranked below category average (alphabetically): Arby's, Burger King, Church's Chicken, Hardee's, Jack in the Box, KFC Restaurants (Kentucky Fried Chicken), Long John Silver's, Quiznos, Sonic America's Drive-In, White Castle
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Convenience Store
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2013 Harris Poll EquiTrend®
Convenience Store Brand of the Year |
| 1 |
QuikTrip Convenience Store |
| 2 |
Sheetz Convenience Store |
| 3 |
WaWa Convenience Store |
| 4 |
7-Eleven Convenience Store |
| 5 |
Speedway Convenience Store |
Other Convenience Store brands in study ranked below category average (alphabetically): APlus Convenience Store at Sunoco, ARCO ampm Convenience Store, BP Convenience Store, Chevron Food Mart, Circle K Convenience Store, Shell Convenience Store
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Department Store
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2013 Harris Poll EquiTrend®
Department Store Brand of the Year |
| 1 |
Kohl's Department Store |
| 2 |
Macy's Department Stores |
| 3 |
JCPenney Department Stores |
Other Department Store brands in study ranked below category average (alphabetically): Belk, Dillard's, Sears Department Stores
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Gasoline
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2013 Harris Poll EquiTrend®
Gasoline Brand of the Year |
| 1 |
Costco Gasoline |
| 2 |
Murphy Gasoline (Walmart) |
| 3 |
Speedway Gasoline |
| 4 |
Shell Gasoline |
| 5 |
Sam's Club Gasoline |
| 6 |
Valero Gasoline |
| 7 |
Hess Gasoline |
| 8 |
ExxonMobil Gasoline |
| 9 |
Marathon Gasoline |
| 10 |
Chevron Gasoline |
Other Gasoline brands in study ranked below category average (alphabetically): ARCO Gasoline, BP Gasoline, CITGO Gasoline, Conoco / Phillips 66 / 76 Gasoline, Gulf Oil, Sunoco Gasoline, Texaco Gasoline
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Hardware & Home Store
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2013 Harris Poll EquiTrend®
Hardware & Home Store Brand of the Year |
| 1 |
The Home Depot |
| 2 |
Lowe's Home Improvement Warehouses |
Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menard, True Value
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Luxury Department Store
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2013 Harris Poll EquiTrend®
Luxury Department Store Brand of the Year |
| 1 |
Saks Department Store |
| 2 |
Nordstrom Department Store |
| 3 |
Bloomingdale's Department Store |
Other Luxury Department Store brands in study ranked below category average (alphabetically): Lord & Taylor Department Store, Neiman Marcus Department Store
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Mass Merchandiser
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2013 Harris Poll EquiTrend®
Mass Merchandiser Brand of the Year |
| 1 |
Target Stores |
| 2 |
Walmart Discount Stores |
Other Mass Merchandiser brands in study ranked below category average (alphabetically): Kmart Stores
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Off-Price Retailer
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2013 Harris Poll EquiTrend®
Off-Price Retailer Brand of the Year |
| 1 |
Marshalls Stores |
| 2 |
Ross Stores |
| 3 |
TJ Maxx Stores |
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory
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Office Supply Store
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2013 Harris Poll EquiTrend®
Office Supply Store Brand of the Year |
| 1 |
Staples Stores |
| 2 |
Office Depot |
Other Office Supply Store brands in study ranked below category average (alphabetically): Office Max
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Pharmacy
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2013 Harris Poll EquiTrend®
Pharmacy Brand of the Year |
| 1 |
Walgreens Pharmacy |
| 2 |
CVS Pharmacy |
| 3 |
Rite Aid Pharmacy |
Other Pharmacy brands in study ranked below category average (alphabetically): Costco Pharmacy, Kmart Pharmacy, Sam's Club Pharmacy, Target Pharmacy, Walmart Pharmacy
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Sporting Goods Store
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2013 Harris Poll EquiTrend®
Sporting Goods Store Brand of the Year |
| 1 |
Cabela's |
| 2 |
REI |
| 3 |
DICK'S Sporting Goods |
| 4 |
Gander Mountain |
| 5 |
Sports Authority |
Other Sporting Goods Store brands in study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, Finish Line Sporting Goods, Foot Locker, Lady Foot Locker
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Value Store
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2013 Harris Poll EquiTrend®
Value Store Brand of the Year |
| 1 |
Dollar Tree |
| 2 |
Dollar General Store |
Other Value Store brands in study ranked below category average (alphabetically): 99 Cents Only Store, Big Lots, Family Dollar Store
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Warehouse Club
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2013 Harris Poll EquiTrend®
Warehouse Club Brand of the Year |
| 1 |
Costco |
| 2 |
Sam's Club |
Other Warehouse Club brands in study ranked below category average (alphabetically): BJ's Wholesale Club, Inc.
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Sports League
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2013 Harris Poll EquiTrend®
Sports League Brand of the Year |
| 1 |
NFL (National Football League) |
| 2 |
NCAA Football (college football) |
| 3 |
MLB (Major League Baseball) |
| 4 |
NCAA Basketball (college basketball) |
Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NBA (National Basketball Association), NHL (National Hockey League), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)
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Mobile Network
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2013 Harris Poll EquiTrend®
Mobile Network Brand of the Year |
| 1 |
Verizon Mobile Network |
| 2 |
AT&T Mobile Network |
Other Mobile Network brands in study ranked below category average (alphabetically): Alltel Mobile Network, CenturyLink Mobile Network, Cricket Mobile Network, Sprint Mobile Network, T-Mobile Mobile Network, Virgin Mobile Network, Vonage Mobile Network
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Mobile Phone
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2013 Harris Poll EquiTrend®
Mobile Phone Brand of the Year |
| 1 |
Apple iPhone |
| 2 |
HTC Phone |
| 3 |
Samsung Phone |
| 4 |
LG Phone |
Other Mobile Phone brands in study ranked below category average (alphabetically): Blackberry Phone, Kyocera Phone, Motorola Phone, Nokia Phone, Pantech Phone, Sanyo Phone, Sharp Phone, Sony Phone, T-Mobile Phone
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Pre-Paid Mobile Carrier
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2013 Harris Poll EquiTrend®
Pre-Paid Mobile Carrier Brand of the Year |
| 1 |
Verizon Wireless (no contract wireless phone) |
| 2 |
AT&T GoPhone (no contract wireless phone) |
| 3 |
TracFone Wireless (no contract wireless phone) |
Other Pre-Paid Mobile Carrier brands in study ranked below category average (alphabetically): Boost Mobile (no contract wireless phone), Cricket Wireless (no contract wireless phone), MetroPCS (no contract wireless phone), NET10 Wireless (no contract wireless phone), Virgin Mobile (no contract wireless phone)
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Harris Poll EquiTrend® Press
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Harris Poll EquiTrend® as a predictor of stock performance in the 2008 financial crisis.
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