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 2014 Harris Poll
EquiTrend® Rankings
Using an academically vetted brand equity model with elements like familiarity, quality, and purchase consideration, brands create powerful connections with consumers.
The stronger the brand, the greater the bond. The Harris Poll EquiTrend study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.
The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.
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Full Service Airline
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2014 Harris Poll EquiTrend®
Full Service Airline Brand of the Year |
| 1 |
Alaska/Horizon Airlines |
| 2 |
Hawaiian Airlines |
| 3 |
Delta Air Lines |
| 4 |
American Airlines |
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada, United Airlines, US Airways
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Value Airline
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2014 Harris Poll EquiTrend®
Value Airline Brand of the Year |
| 1 |
Southwest Airlines |
| 2 |
JetBlue Airways |
Other Value Airline brands in study ranked below category average (alphabetically): AirTran Airways, Frontier Airlines, Spirit Airlines, Virgin America Airlines
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Outdoor Wear
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2014 Harris Poll EquiTrend®
Outdoor Wear Brand of the Year |
| 1 |
Columbia Outdoor Wear |
| 2 |
Carhartt Outdoor Wear |
| 3 |
The North Face Outdoor Wear |
Other Outdoor Wear brands in study ranked below category average (alphabetically): L.L.Bean Outdoor Wear, Patagonia Outdoor Wear
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Running Shoe
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2014 Harris Poll EquiTrend®
Running Shoe Brand of the Year |
| 1 |
Merrell Running Shoes |
| 2 |
New Balance Running Shoes |
| 3 |
Nike Running Shoes |
| 4 |
Mizuno Running Shoes |
Other Running Shoe brands in study ranked below category average (alphabetically): adidas Running Shoes, ASICS Running Shoes, Brooks Running Shoes, K-Swiss Running Shoes, PUMA Running Shoes, Reebok Running Shoes, Saucony Running Shoes
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Sporting Apparel
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2014 Harris Poll EquiTrend®
Sporting Apparel Brand of the Year |
| 1 |
Nike Sports Apparel |
| 2 |
Under Armour Apparel |
| 3 |
Columbia Sports Apparel |
| 4 |
adidas Sports Apparel |
| 5 |
Champion Sports Apparel |
Other Sporting Apparel brands in study ranked below category average (alphabetically): Bauer Sports Apparel, Brooks Sports Apparel, HEAD Sports Apparel, PUMA Sports Apparel, Reebok Sports Apparel, Russell Sports Apparel, Wilson Sports Apparel
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Major Appliance
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2014 Harris Poll EquiTrend®
Major Appliance Brand of the Year |
| 1 |
KitchenAid Major Appliances |
| 2 |
Kenmore Major Appliances |
| 3 |
GE Appliances |
| 4 |
Whirlpool Appliances |
| 5 |
LG Appliances |
| 6 |
Samsung Appliances |
Other Major Appliances brands in study ranked below category average (alphabetically): Amana Appliances, Bosch Appliances, Electrolux Appliances, Frigidaire Appliances, Haier Appliances, Jenn-Air Appliances, Maytag Appliances, Sub-Zero Appliances, Thermador Appliances, Viking Appliances, Wolf Appliances
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Small Kitchen Appliance
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2014 Harris Poll EquiTrend®
Small Kitchen Appliance Brand of the Year |
| 1 |
KitchenAid Small Appliances |
| 2 |
Crock-Pot Small Appliances |
| 3 |
Cuisinart Small Appliances |
| 4 |
Black & Decker Small Appliances |
| 5 |
GE Small Appliances |
Other Small Kitchen Appliance brands in study ranked below category average (alphabetically): Calphalon Small Appliances, Hamilton Beach Small Appliances, Oster Small Appliances, Proctor Silex Small Appliances, Rival Small Appliances, Sunbeam Small Appliances, Waring Small Appliances
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Single Serve Coffee Maker
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2014 Harris Poll EquiTrend®
Single Serve Coffee Maker Brand of the Year |
| 1 |
Keurig Single Serve Coffee Maker |
Other Single Serve Coffee Maker brands in study ranked below category average (alphabetically): Black & Decker Single Serve Coffee Maker, Bunn Single Serve Coffee Maker, Cuisinart Single Serve Coffee Maker, Hamilton Beach Single Serve Coffee Maker, Mr. Coffee Single Serve Coffee Maker, Nespresso Single Serve Coffee Maker, Starbucks Verisimo Single Serve Coffee Maker, Tassimo Single Serve Coffee Maker
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Auto Service Center
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2014 Harris Poll EquiTrend®
Auto Service Center Brand of the Year |
| 1 |
Discount Tire |
| 2 |
Goodyear Tire and Service Network |
| 3 |
Napa AutoCare Center |
| 4 |
Valvoline Instant Oil Change |
| 5 |
Precision Tune Auto Care |
| 6 |
National Tire and Battery (NTB) |
| 7 |
Mobil 1 Lube Express |
| 8 |
Grease Monkey Automotive Service Centers |
| 9 |
Firestone Complete Auto Care |
Other Auto Service Center brands in study ranked below category average (alphabetically): AAMCO Transmission, Havoline xpress lube, Jiffy Lube Oil Change Centers, Meineke Car Care Center, Midas Auto Service Express, Pennzoil 10 Minute Oil Change Center, PepBoys Automotive Service Centers, Sears Automotive Centers, WalMart Tire & Lube Express
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Full Line Automotive
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2014 Harris Poll EquiTrend®
Full Line Automotive Brand of the Year |
| 1 |
Honda Vehicles |
| 2 |
Toyota Vehicles |
| 3 |
Ford Vehicles |
| 4 |
Chevrolet Vehicles |
| 5 |
Nissan Vehicles |
Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles, Chrysler Vehicles, Dodge Vehicles, Fiat Vehicles, Hyundai Vehicles, Kia Vehicles, Mazda Vehicles, MINI Cooper Vehicles, Mitsubishi Vehicles, Subaru Vehicles, Volkswagen Vehicles
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Luxury Automotive
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2014 Harris Poll EquiTrend®
Luxury Automotive Brand of the Year |
| 1 |
Mercedes-Benz Vehicles |
| 2 |
Porsche Vehicles |
| 3 |
Infiniti Vehicles |
| 4 |
BMW Vehicles |
| 5 |
Lexus Vehicles |
| 6 |
Audi Vehicles |
Other Luxury Automotive brands in study ranked below category average (alphabetically): Acura Vehicles, Cadillac Vehicles, Jaguar Vehicles, Land Rover Vehicles, Lincoln Vehicles, Tesla Vehicles, Volvo Vehicles
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Motorcycle
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2014 Harris Poll EquiTrend®
Motorcycle Brand of the Year |
| 1 |
Ducati Motorcycles |
| 2 |
Harley-Davidson Motorcycles |
| 3 |
Honda Motorcycles |
| 4 |
BMW Motorcycles |
Other Motorcycle brands in study ranked below category average (alphabetically): Kawasaki Motorcycles, Suzuki Motorcycles, Yamaha Motorcycles
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Recreation Vehicle
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2014 Harris Poll EquiTrend®
Recreation Vehicle Brand of the Year |
| 1 |
Airstream Recreational Vehicles |
| 2 |
Coachmen Recreational Vehicles |
Other Recreation Vehicle brands in study ranked below category average (alphabetically): Fleetwood Recreational Vehicles, Gulf Stream Recreational Vehicles, Winnebago Recreational Vehicles
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Tires
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2014 Harris Poll EquiTrend®
Tire Brand of the Year |
| 1 |
Michelin Tires |
| 2 |
Goodyear Tires |
| 3 |
Pirelli Tires |
| 4 |
BFGoodrich Tires |
| 5 |
Yokohama Tires |
Other Tire brands in study ranked below category average (alphabetically): Bridgestone Tires, Continental Tires, Cooper Tires, Firestone Tires, General Tires, Hankook Tires, Kelly Tires, Uniroyal Tires
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Beer
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2014 Harris Poll EquiTrend®
Beer Brand of the Year |
| 1 |
Blue Moon Beer |
| 2 |
Negra Modelo |
| 3 |
Stella Artois Beer |
| 4 |
Modelo Especial Beer |
| 5 |
Bass Ale |
| 6 |
Newcastle Brown Ale Beer |
| 7 |
Samuel Adams Beer |
| 8 |
Sierra Nevada Pale Ale Beer |
| 9 |
Guinness |
| 10 |
Dos Equis Lager |
| 11 |
Heineken Beer |
| 12 |
Corona Extra Beer |
| 13 |
Yuengling Traditional Lager |
| 14 |
Becks Beer |
Other Beer brands in study ranked below category average (alphabetically): Budweiser Beer, Busch Beer, Coors Beer, Fosters Lager Beer, Grolsch, Labatt Blue Beer, Michelob Beer, Miller High Life Beer, Milwaukee's Best Beer, Pabst Blue Ribbon Beer
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Bottled Water
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2014 Harris Poll EquiTrend®
Bottled Water Brand of the Year |
| 1 |
Ice Mountain Bottled Water |
| 2 |
Deer Park Bottled Water |
| 3 |
Poland Spring Bottled Water |
| 4 |
DASANI Bottled Water |
| 5 |
Crystal Geyser Bottled Water |
| 6 |
Aquafina Bottled Water |
| 7 |
Nestle' Pure Life Bottled Water |
Other Bottled Water brands in study ranked below category average (alphabetically): Arrowhead Bottled Water, Evian Bottled Water, FIJI Bottled Water
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Coffee
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2014 Harris Poll EquiTrend®
Coffee Brand of the Year |
| 1 |
Dunkin' Donuts Ground Coffee |
| 2 |
Green Mountain Coffee |
| 3 |
Folgers Ground Coffee |
| 4 |
Seattle's Best Ground Coffee |
| 5 |
Maxwell House Ground Coffee |
| 6 |
Caribou Ground Coffee |
| 7 |
McCafe Ground Coffee |
Other Coffee brands in study ranked below category average (alphabetically): Chock full o'Nuts Ground Coffee, Eight O'Clock Ground Coffee, Millstone Ground Coffee, Nescafe Ground Coffee, Starbucks Ground Coffee
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Diet Soft Drink
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2014 Harris Poll EquiTrend®
Diet Soft Drink Brand of the Year |
| 1 |
Diet Coke |
| 2 |
Diet Dr Pepper |
Other Diet Soft Drink brands in study ranked below category average (alphabetically): Coke Zero, Diet Mountain Dew, Diet Pepsi, Sprite Zero
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Energy Drink
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2014 Harris Poll EquiTrend®
Energy Drink Brand of the Year |
| 1 |
Full Throttle Energy Drink |
| 2 |
AMP Energy Drink |
| 3 |
ROCKSTAR Energy Drink |
Other Energy Drink brands in study ranked below category average (alphabetically): 5-Hour ENERGY, Monster Energy Drink, Red Bull Energy Drink
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Fruit Flavored Drink
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2014 Harris Poll EquiTrend®
Fruit Flavored Drink Brand of the Year |
| 1 |
Kool-Aid |
| 2 |
Capri Sun |
Other Fruit Flavored Drink brands in study ranked below category average (alphabetically): 5 Alive Juice, Hawaiian Punch, Hi-C, SunnyD
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Fruit Juice
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2014 Harris Poll EquiTrend®
Fruit Juice Brand of the Year |
| 1 |
Bolthouse Farms Juice |
| 2 |
Tropicana Juices |
| 3 |
Minute Maid Juices |
| 4 |
Florida's Natural Juices |
| 5 |
Ocean Spray Juices |
| 6 |
Welch's Juices |
| 7 |
Simply Juice |
| 8 |
Dole Juices |
Other Fruit Juice brands in study ranked below category average (alphabetically): Juicy Juice, Mott's Juices, Naked Juice, Northland Juices, Odwalla Juices, POM Wonderful, V8 V-Fusion
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Hot Tea
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2014 Harris Poll EquiTrend®
Hot Tea Brand of the Year |
| 1 |
Lipton Tea |
| 2 |
Celestial Seasonings Tea |
| 3 |
Bigelow Tea |
Other Hot Tea brands in study ranked below category average (alphabetically): Red Rose Tea, Salada Tea, Stash Tea, Tazo Tea, Tetley Tea, Twinings Tea
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Light Beer
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2014 Harris Poll EquiTrend®
Light Beer Brand of the Year |
| 1 |
Sam Adams Light |
| 2 |
Budweiser Select Beer |
| 3 |
Heineken Premium Light Beer |
| 4 |
Corona Light Beer |
| 5 |
Bud Light Beer |
| 6 |
Michelob Ultra Beer |
| 7 |
Coors Light Beer |
| 8 |
Amstel Light |
Other Light Beer brands in study ranked below category average (alphabetically): Busch Light Beer, MGD 64 (Miller Genuine Draft), Michelob Light Beer, Miller High Life Light Beer, Miller Lite Beer, Milwaukee's Best Light Beer, Natural Light Beer
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Soft Drink
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2014 Harris Poll EquiTrend®
Soft Drink Brand of the Year |
| 1 |
Coca-Cola |
| 2 |
Pepsi-Cola |
| 3 |
Sprite |
Other Soft Drink brands in study ranked below category average (alphabetically): 7UP, Dr Pepper, Mountain Dew, Sierra Mist
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Computer
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2014 Harris Poll EquiTrend®
Computer Brand of the Year |
| 1 |
Apple Computers |
| 2 |
Hewlett-Packard (HP) Computers |
| 3 |
Dell Computers |
| 4 |
Samsung Computers |
| 5 |
Sony Computers |
Other Computer brands in study ranked below category average (alphabetically): Acer Computers, Asus Computers, Fujitsu Computers, Gateway Computers, Lenovo Computers, Panasonic Computers, Toshiba Computers
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Printer
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2014 Harris Poll EquiTrend®
Printer Brand of the Year |
| 1 |
HP Printing & Imaging |
| 2 |
Brother Printing & Imaging |
| 3 |
Canon Printing & Imaging |
| 4 |
Kodak Printing & Imaging |
| 5 |
Panasonic Printing & Imaging |
Other Printer brands in study ranked below category average (alphabetically): Dell Printing & Imaging, Epson Printing & Imaging, Konica Minolta Printing & Imaging, Kyocera Mita Printing & Imaging, Lexmark Printing & Imaging, Ricoh Printing & Imaging, Samsung Printing & Imaging, Sharp Printing & Imaging, Toshiba Printing & Imaging, Xerox Printing & Imaging
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Tablet Computer
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2014 Harris Poll EquiTrend®
Tablet Computer Brand of the Year |
| 1 |
Apple iPad Series (Tablet) |
| 2 |
Kindle Fire Series (Tablet) |
Other Tablet Computer brands in study ranked below category average (alphabetically): Asus Transformer Pad Series Tablet, Google Nexus Series Tablet, Microsoft Surface Tablet, Samsung Galaxy Series Tablet, Sony Xperia Series Tablet
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Car Audio
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2014 Harris Poll EquiTrend®
Car Audio Brand of the Year |
| 1 |
Bose In-Vehicle Audio |
| 2 |
harman/kardon In-Vehicle Audio |
| 3 |
Pioneer In-Vehicle Audio |
| 4 |
Bang and Olufsen In-Vehicle Audio |
| 5 |
Boston Acoustics In-Vehicle Audio |
| 6 |
JBL In-Vehicle Audio |
Other Car Audio brands in study ranked below category average (alphabetically): Alpine In-Vehicle Audio, Infinity In-Vehicle Audio, Panasonic In-Vehicle Audio, Sony In-Vehicle Audio
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Consumer Electronics
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2014 Harris Poll EquiTrend®
Consumer Electronics Brand of the Year |
| 1 |
Samsung Home Electronics |
| 2 |
Sony Home Electronics |
| 3 |
LG Home Electronics |
| 4 |
VIZIO Home Electronics |
| 5 |
Panasonic Home Electronics |
Other Consumer Electronics brands in study ranked below category average (alphabetically): Hitachi Home Electronics, Insignia Home Electronics, JVC Home Electronics, Mitsubishi Home Electronics, Philips Home Electronics, Sanyo Home Electronics, Sharp Home Electronics, Toshiba Home Electronics
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Digital Camera
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2014 Harris Poll EquiTrend®
Digital Camera Brand of the Year |
| 1 |
Canon Digital Camera |
| 2 |
Nikon Digital Camera |
| 3 |
Sony Digital Camera |
| 4 |
Samsung Digital Camera |
Other Digital Camera brands in study ranked below category average (alphabetically): Casio Digital Camera, FujiFilm Digital Camera, Kodak Digital Camera, Olympus Digital Camera, Panasonic Digital Camera, PENTAX Digital Camera, RICOH Digital Camera
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Gaming Console
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2014 Harris Poll EquiTrend®
Gaming Console Brand of the Year |
| 1 |
Microsoft Xbox 360 |
| 2 |
Nintendo Wii |
| 3 |
Sony PlayStation 4 (PS4) |
Other Gaming Console brands in study ranked below category average (alphabetically): Microsoft Xbox One, Nintendo 3DS/3DS XL, Sony PlayStation 3 (PS3), Sony PSP/PSP Vita, Wii U, from Nintendo
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Cruise Line
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2014 Harris Poll EquiTrend®
Cruise Line Brand of the Year |
| 1 |
Disney Cruise Line |
| 2 |
Royal Caribbean International |
| 3 |
Celebrity Cruises |
| 4 |
Holland America Cruise Line |
| 5 |
Princess Cruises |
Other Cruise Line brands in study ranked below category average (alphabetically): Carnival Cruise Lines, Norwegian Cruise Line
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Entertainment / Recreation
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Las Vegas Casino
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2014 Harris Poll EquiTrend®
Las Vegas Casino Brand of the Year |
| 1 |
The Venetian Casino, Las Vegas |
| 2 |
Luxor Casino, Las Vegas |
| 3 |
Bellagio Casino, Las Vegas |
| 4 |
Wynn Casino, Las Vegas |
| 5 |
Binion's Casino, Las Vegas |
| 6 |
MGM Grand Casino, Las Vegas |
| 7 |
Mandelay Bay Casino, Las Vegas |
| 8 |
Caesars Palace Casino, Las Vegas |
| 9 |
Treasure Island Casino, Las Vegas |
| 10 |
Paris Casino, Las Vegas |
| 11 |
The Palms Casino, Las Vegas |
Other Las Vegas Casino brands in study ranked below category average (alphabetically): Circus-Circus Casino, Las Vegas, Excalibur Casino, Las Vegas, Hard Rock Casino, Las Vegas, Harrahs Casino, Las Vegas, Monte Carlo Casino, Las Vegas, New York, New York Casino, Las Vegas, Planet Hollywood Casino, Las Vegas, Rio Casino, Las Vegas, The Mirage Casino, Las Vegas, The Stratosphere Casino, Las Vegas
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Movie Theater
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2014 Harris Poll EquiTrend®
Movie Theater Brand of the Year |
| 1 |
Regal Cinemas |
| 2 |
AMC Theatres |
Other Movie Theater brands in study ranked below category average (alphabetically): Carmike Cinemas, Cinemark Theatres, Showcase Cinemas
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Video Game Series
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2014 Harris Poll EquiTrend®
Video Game Series Brand of the Year |
| 1 |
Super Mario Video Games |
| 2 |
Tom Clancy Video Games |
| 3 |
Zelda Video Games |
| 4 |
Halo Video Games |
| 5 |
Call of Duty Video Games |
| 6 |
LEGO Video Games |
| 7 |
Gran Turismo Video Games |
Other Video Game Series brands in study ranked below category average (alphabetically): Final Fantasy Video Games, Grand Theft Auto Video Games, Madden Football Video Games, Need for Speed Video Games, Pokemon Video Games, The Sims Video Games, World of Warcraft Video Games
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Financial Services / Insurance
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Discount Brokerage
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2014 Harris Poll EquiTrend®
Discount Brokerage Brand of the Year |
| 1 |
Fidelity Investments Financial Services |
Other Discount Brokerage brands in study ranked below category average (alphabetically): Charles Schwab Financial Services E*TRADE, Scottrade, TD Ameritrade
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Health Insurance
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2014 Harris Poll EquiTrend®
Health Insurance Brand of the Year |
| 1 |
Blue Cross and Blue Shield |
| 2 |
WellPoint |
| 3 |
UnitedHealthcare |
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna, Amerigroup, Cigna, Coventry Health Care, Health Net, Humana, Kaiser Permanente
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Investment
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2014 Harris Poll EquiTrend®
Investment Brand of the Year |
| 1 |
The Vanguard Group |
| 2 |
Franklin Templeton Investments |
| 3 |
Principal Financial |
| 4 |
ShareBuilder |
| 5 |
T. Rowe Price Financial Services |
| 6 |
Edward Jones |
| 7 |
Raymond James |
Other Investment brands in study ranked below category average (alphabetically): Ameriprise Financial, Merrill Lynch, Morgan Stanley, UBS, Wells Fargo Advisors
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Life Insurance
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2014 Harris Poll EquiTrend®
Life Insurance Brand of the Year |
| 1 |
USAA Financial Services |
| 2 |
The Hartford Financial Services Group Inc. |
| 3 |
MetLife Insurance Company |
| 4 |
Pacific Life Insurance |
| 5 |
Northwestern Mutual |
Other Life Insurance brands in study ranked below category average (alphabetically): Guardian Life Insurance, MassMutual Insurance, New York Life Insurance Company, Transamerica Life Insurance Company
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National Bank
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2014 Harris Poll EquiTrend®
National Bank Brand of the Year |
| 1 |
CHASE Bank |
| 2 |
Capital One |
| 3 |
Wells Fargo |
Other National Bank brands in study ranked below category average (alphabetically): Bank of America, Citibank
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Payment Card
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2014 Harris Poll EquiTrend®
Payment Card Brand of the Year |
| 1 |
Visa |
| 2 |
MasterCard |
Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card
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Property & Casualty Insurance
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2014 Harris Poll EquiTrend®
Property & Casualty Insurance Brand of the Year |
| 1 |
AAA Insurance |
| 2 |
State Farm Insurance |
| 3 |
Allstate Insurance Company |
| 4 |
Nationwide Insurance Company |
Other Property & Casualty Insurance brands in study ranked below category average (alphabetically): Aflac, American Family Insurance, Esurance, Farmers Insurance, GEICO Insurance, Liberty Mutual Insurance, Progressive Insurance, Travelers Insurance
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Real Estate Agency
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2014 Harris Poll EquiTrend®
Real Estate Agency Brand of the Year |
| 1 |
Berkshire Hathaway HomeServices Real Estate |
| 2 |
Century 21 |
| 3 |
Better Homes and Gardens Real Estate |
| 4 |
Keller Williams |
| 5 |
Prudential Real Estate |
Other Real Estate Agency brands in study ranked below category average (alphabetically): Coldwell Banker, ERA Real Estate, RE/MAX, Sotheby's International Realty, Weichert Realtors
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Super Regional Bank
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2014 Harris Poll EquiTrend®
Super Regional Bank Brand of the Year |
| 1 |
PNC Bank |
| 2 |
M&T Bank |
| 3 |
Ally Bank |
| 4 |
SunTrust Bank |
Other Super Regional Bank brands in study ranked below category average (alphabetically): BB&T Bank, KeyBank, Regions Bank, U.S. Bank
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Tax Preparation
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2014 Harris Poll EquiTrend®
Tax Preparation Brand of the Year |
| 1 |
TurboTax |
| 2 |
TaxAct |
Other Tax Preparation brands in study ranked below category average (alphabetically): H&R Block At Home, H&R Block Tax Service, Jackson-Hewitt Tax Service
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Chocolate Candy
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2014 Harris Poll EquiTrend®
Chocolate Candy Brand of the Year |
| 1 |
Hershey's Milk Chocolate Candy Bars |
| 2 |
M&M's Milk Chocolate Candy |
| 3 |
Reese's Peanut Butter Cups Chocolate Candy |
| 4 |
Hershey's Kisses Chocolate Candy |
| 5 |
M&M's Peanut Chocolate Candy |
| 6 |
Snickers Chocolate Candy |
| 7 |
Kit Kat Chocolate Candy |
| 8 |
Twix Chocolate Candy |
Other Chocolate Candy brands in study ranked below category average (alphabetically): 3 Musketeers Chocolate Candy, Almond Joy Chocolate Candy, Baby Ruth Chocolate Candy, Butterfinger Chocolate Candy, HEATH Toffee Bar, Junior Mints Candy, Milk Duds Candy, Milky Way Chocolate Candy, Nestle Crunch Chocolate Candy, Tootsie Roll Candy, York Peppermint Pattie Chocolate Candy
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Cookie
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2014 Harris Poll EquiTrend®
Cookie Brand of the Year |
| 1 |
Oreo Cookies |
| 2 |
Keebler Fudge Shoppe Fudge Stripes Original cookies |
| 3 |
Pepperidge Farm Milano Cookies |
| 4 |
Nilla Wafers |
| 5 |
Chips Ahoy Cookies |
| 6 |
Keebler Chips Deluxe cookies |
Other Cookie brands in study ranked below category average (alphabetically): Archway Cookies, Famous Amos Chocolate Chip Cookies, Keebler Sandies Pecan Shortbread Cookies, Keebler Vanilla Wafers, Keebler Vienna Fingers Cookies, Lofthouse Frosted Sugar Cookies, Mother's Cookies, Mrs. Fields Cookies, Nabisco Newtons, Nabisco Nutter Butter Cookies, Nabisco SnackWells, Pepperidge Farm Soft Baked Cookies, Voortman Cookies
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Frozen Pizza
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2014 Harris Poll EquiTrend®
Frozen Pizza Brand of the Year |
| 1 |
Jack's Frozen Pizza |
| 2 |
Palermo's Frozen Pizza |
| 3 |
DiGiorno Frozen Pizza |
| 4 |
Freschetta Frozen Pizza |
| 5 |
California Pizza Kitchen Frozen Pizza |
| 6 |
Red Baron Frozen Pizza |
| 7 |
Stouffer's Frozen Pizza |
Other Frozen Pizza brands in study ranked below category average (alphabetically): Roma Frozen Pizza, Tombstone Frozen Pizza, Tony's Frozen Pizza, Totino's Frozen Pizza
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Ice Cream
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2014 Harris Poll EquiTrend®
Ice Cream Brand of the Year |
| 1 |
Haagen Dazs Ice Cream |
| 2 |
Blue Bell Ice Cream |
| 3 |
Ben & Jerry's Ice Cream |
| 4 |
Breyers Ice Cream |
| 5 |
Turkey Hill Ice Cream |
Other Ice Cream brands in study ranked below category average (alphabetically): Blue Bunny Ice Cream, Dreyers Ice Cream, Edy's Slow Churned Ice Cream, Hood Ice Cream
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Non-Chocolate Candy
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2014 Harris Poll EquiTrend®
Non-Chocolate Candy Brand of the Year |
| 1 |
Reese's Pieces Candy |
| 2 |
Life Savers Candy |
| 3 |
Jelly Belly Candy |
| 4 |
PayDay Candy |
| 5 |
Haribo Gummi Gold Bears Candy |
| 6 |
Jolly Rancher Candy |
| 7 |
Skittles Candy |
| 8 |
Twizzlers Candy |
| 9 |
Starburst Candy |
| 10 |
Airheads Candy |
Other Non-Chocolate Candy brands in study ranked below category average (alphabetically): Good & Plenty Candy, Hot Tamale Candy, Laffy Taffy Candy, Mike & Ike Candy, Nerds Candy, Peeps Marshmallow Candy, Red Vines Candy, Sour Patch Kids Candy, Sour Punch Straws Candy, SweeTARTS Candy, Tootsie Pops Candy
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Popcorn
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2014 Harris Poll EquiTrend®
Popcorn Brand of the Year |
| 1 |
Orville Redenbacher's Popcorn |
| 2 |
Pop Secret Popcorn |
| 3 |
ACT II Popcorn |
Other Popcorn brands in study ranked below category average (alphabetically): Jiffy Pop Popcorn, Jolly Time Popcorn, Newman's Own Pop's Corn, Smart Balance Popcorn
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Potato Chip
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2014 Harris Poll EquiTrend®
Potato Chip Brand of the Year |
| 1 |
Lay's Chips |
| 2 |
Ruffles Chips |
Other Potato Chip brands in study ranked below category average (alphabetically): Cape Cod Chips, Jay's Chips, Kettle Chips, Pringles, Utz Chips
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Premium Chocolate
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2014 Harris Poll EquiTrend®
Premium Chocolate Brand of the Year |
| 1 |
Ghirardelli Chocolate |
| 2 |
Lindt Chocolate |
| 3 |
Dove Milk Chocolate |
| 4 |
Godiva Chocolate |
Other Premium Chocolate brands in study ranked below category average (alphabetically): Cadbury Chocolate, Ferrero Rocher Chocolate, Hershey's Bliss Chocolate, Russell Stover Chocolate, Toblerone Chocolate
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Pretzel
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2014 Harris Poll EquiTrend®
Pretzel Brand of the Year |
| 1 |
Snyder's of Hanover Pretzels |
Other Pretzel brands in study ranked below category average (alphabetically): Rold Gold Pretzels, Utz Pretzels
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Tortilla Chip
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2014 Harris Poll EquiTrend®
Tortilla Chip Brand of the Year |
| 1 |
Doritos Chips |
| 2 |
Tostitos Chips |
Other Tortilla Chip brands in study ranked below category average (alphabetically): Mission Tortilla Chips, Snyder's of Hanover Tortilla Chips
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Yogurt
 |
2014 Harris Poll EquiTrend®
Yogurt Brand of the Year |
| 1 |
Dannon Yogurt |
| 2 |
Yoplait Yogurt |
| 3 |
Stonyfield Farm Yogurt |
| 4 |
Chobani Greek Yogurt |
Other Yogurt brands in study ranked below category average (alphabetically): Danimals Yogurt, Dannon Activia, Dannon DanActive, Go-Gurt Yogurt, Stonyfield Farm Oikos Greek Yogurt, Trix Yogurt
|
|
|
|
Sun Screen
 |
2014 Harris Poll EquiTrend®
Sun Screen Brand of the Year |
| 1 |
Neutrogena Suncare |
| 2 |
No-Ad Suncare |
| 3 |
Bull Frog Suncare |
Other Sun Screen brands in study ranked below category average (alphabetically): Banana Boat Suncare, Coppertone Suncare, Hawaiian Tropic Suncare
|
Health & Fitness Club
 |
2014 Harris Poll EquiTrend®
Health & Fitness Club Brand of the Year |
| 1 |
Life Time Fitness |
| 2 |
24 Hour Fitness |
| 3 |
Planet Fitness |
| 4 |
LA Fitness |
| 5 |
Anytime Fitness |
Other Health & Fitness Club brands in study ranked below category average (alphabetically): Bally Total Fitness, Curves, Gold's Gym, World Gym
|
|
|
|
Economy Hotel
 |
2014 Harris Poll EquiTrend®
Economy Hotel Brand of the Year |
| 1 |
America's Best Value Inn |
| 2 |
Super 8 |
| 3 |
Red Roof Inn |
Other Economy Hotel brands in study ranked below category average (alphabetically): EconoLodge, Motel 6, Rodeway Inn
|
Extended Stay Hotel
 |
2014 Harris Poll EquiTrend®
Extended Stay Hotel Brand of the Year |
| 1 |
Homewood Suites by Hilton |
| 2 |
Residence Inn |
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Candlewood Suites, Extended Stay America, MainStay Suites
|
Full Service Hotel
 |
2014 Harris Poll EquiTrend®
Full Service Hotel Brand of the Year |
| 1 |
Marriott Hotels |
| 2 |
Hilton Hotels & Resorts |
| 3 |
Courtyard Marriott |
| 4 |
Embassy Suites |
| 5 |
Wyndham Hotels and Resorts |
| 6 |
Doubletree by Hilton |
| 7 |
Hilton Garden Inn |
Other Full Service Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts, Hyatt Hotels and Resorts, Radisson Hotels & Resorts, Renaissance Hotels, Sheraton Hotels & Resorts, SpringHill Suites, Westin Hotels & Resorts
|
Luxury Hotel
 |
2014 Harris Poll EquiTrend®
Luxury Hotel Brand of the Year |
| 1 |
Omni Hotels & Resorts |
| 2 |
Four Seasons Hotels and Resorts |
| 3 |
W Hotels and Resorts |
| 4 |
The Ritz Carlton |
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, InterContinental Hotels & Resorts, Waldorf Astoria Hotels & Resorts
|
Mid-Market Hotel
 |
2014 Harris Poll EquiTrend®
Mid-Market Hotel Brand of the Year |
| 1 |
Hampton Inn & Suites |
| 2 |
Holiday Inn Express Hotels & Resorts |
| 3 |
Holiday Inn Hotels & Resorts |
| 4 |
LaQuinta Inns & Suites |
| 5 |
Comfort Suites |
| 6 |
Best Western Hotels |
| 7 |
Country Inns & Suites by Carlson |
Other Mid-Market Hotel brands in study ranked below category average (alphabetically): Clarion Hotels, Comfort Inn, Fairfield Inns and Suites, Howard Johnson Hotels, Quality Inn & Suites, Ramada Hotels, Sleep Inn Hotels
|
|
|
|
Cat Food
 |
2014 Harris Poll EquiTrend®
Cat Food Brand of the Year |
| 1 |
Hill's Science Diet Cat Food |
| 2 |
Blue Buffalo Cat Food |
| 3 |
Friskies Cat Food |
| 4 |
Purina Cat Food |
| 5 |
Whiskas Cat Food |
Other Cat Food brands in study ranked below category average (alphabetically): 9 Lives Cat Food, Eukanuba Cat Food, Fancy Feast Cat Food, Iams Cat Food, Meow Mix Cat Food
|
Dog Food
 |
2014 Harris Poll EquiTrend®
Dog Food Brand of the Year |
| 1 |
Blue Buffalo Dog Food |
| 2 |
Beneful Dog Food |
| 3 |
Purina Dog Food |
| 4 |
Iams Dog Food |
| 5 |
Hills Science Diet Dog Food |
| 6 |
Pedigree Dog Food |
| 7 |
Cesar Canine Cuisine |
Other Dog Food brands in study ranked below category average (alphabetically): Alpo Dog Food, Eukanuba Dog Food, Gravy Train Dog Food, Kibbles 'n Bits Dog Food, Mighty Dog Dog Food
|
Household Cleaner
 |
2014 Harris Poll EquiTrend®
Household Cleaner Brand of the Year |
| 1 |
Lysol All Purpose Cleaner |
| 2 |
Clorox Clean-Up |
| 3 |
Mr. Clean Multi-Purpose Cleaner |
| 4 |
Pine-Sol Household Cleaner |
Other Household Cleaner brands in study ranked below category average (alphabetically): Clorox Green Works Cleaner, fantastik Cleaner, Formula 409, Green Works All Purpose Cleaner, Murphy All-Purpose Cleaner, Pledge Multi-Surface Cleaner, Seventh Generation All Purpose Cleaner, Spic and Span Household Cleaner
|
Paint
 |
2014 Harris Poll EquiTrend®
Paint Brand of the Year |
| 1 |
KILZ |
| 2 |
Valspar |
| 3 |
Behr |
| 4 |
Benjamin Moore |
| 5 |
Glidden Paint |
| 6 |
Sherwin-Williams |
| 7 |
Pittsburgh Paints |
Other Paint brands in study ranked below category average (alphabetically): Dutch Boy, Martha Stewart Living Paint, Olympic Paint, Pratt & Lambert, Sears Easy Living Paint
|
Power Tool
 |
2014 Harris Poll EquiTrend®
Power Tool Brand of the Year |
| 1 |
Craftsman Tools |
| 2 |
DeWALT Tools |
| 3 |
Black & Decker Tools |
| 4 |
Milwaukee Tools |
Other Power Tool brands in study ranked below category average (alphabetically): Bosch Tools, Campbell Hausfeld Tools, Hilti Tools, Hitachi Tools, Makita Tools, PORTER-CABLE Tools, RIDGID Tools, Ryobi Tools, SKIL Tools,
|
Vacuum Cleaner
 |
2014 Harris Poll EquiTrend®
Vacuum Cleaner Brand of the Year |
| 1 |
Dyson Vacuum |
| 2 |
Hoover Vacuum |
| 3 |
Shark Vacuum |
| 4 |
Kenmore Vacuum |
| 5 |
Bissell Vacuum |
| 6 |
Black & Decker Vacuum |
Other Vacuum Cleaner brands in study ranked below category average (alphabetically): Dirt Devil Vacuum, Electrolux Vacuum, Eureka Vacuum, LG Vacuum, Oreck Vacuum, Panasonic Vacuum
|
Window Covering
 |
2014 Harris Poll EquiTrend®
Window Covering Brand of the Year |
| 1 |
Hunter Douglas Blinds & Shades |
| 2 |
Levolor Blinds & Shades |
| 3 |
Bali Blinds & Shades |
| 4 |
Kirsch Blinds & Shades |
Other Window Covering brands in study ranked below category average (alphabetically): Hampton Bay Blinds & Shades
|
|
|
|
Factual Entertainment TV
 |
2014 Harris Poll EquiTrend®
Factual Entertainment TV Brand of the Year |
| 1 |
H2 Television Network |
| 2 |
National Geographic Channel |
| 3 |
ID (Investigation Discovery) Television Network |
| 4 |
Discovery Channel |
| 5 |
History Channel |
| 6 |
Food Network Television Network |
| 7 |
HGTV Television Network (Home & Garden Television) |
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): Animal Planet Television Network, Bio Channel, Crime & Investigation Television Network, Destination America Television Network, Discovery (en Espanol) Television Network, Discovery Fit & Health Television Network, Military Channel, Military History Channel, Nat Geo WILD Television Network, Science Television Network, TLC Television Network, Travel Channel, truTV Television Network, Velocity Television Network
|
General Entertainment TV
 |
2014 Harris Poll EquiTrend®
General Entertainment TV Brand of the Year |
| 1 |
AMC Television Network (American Movie Classics) |
| 2 |
FX Television Network |
| 3 |
A&E Television Network |
| 4 |
Hallmark Channel |
| 5 |
USA Television Network |
| 6 |
ABC Family Television Network |
| 7 |
TBS Television Network |
| 8 |
TNT Television Network (Turner Network Television) |
| 9 |
BBC America Television Network |
| 10 |
Comedy Central Television Network |
| 11 |
Syfy Television Network |
| 12 |
Lifetime Television Network |
| 13 |
IFC (Independent Film Channel) |
Other General Entertainment TV brands in study ranked below category average (alphabetically): BET Television Network (Black Entertainment Television), Bravo Television Network, E! Entertainment Television Network, G4 Television Network, LMN Television Network (Lifetime Movie Network), Logo Television Network, Nick at Nite Television Network, Oprah Winfrey Network (OWN), Oxygen Television Network, Spike Television Network, Sundance Channel, TV Land Television Network, Univision Television Network, WE Television Network (Women's Entertainment)
|
Kids' TV
 |
2014 Harris Poll EquiTrend®
Kids' TV Brand of the Year |
| 1 |
PBS KIDS Television Network |
| 2 |
Boomerang Television Network |
| 3 |
Disney Junior Television Network |
| 4 |
Hub Network |
| 5 |
Disney Channel |
Other Kids' TV brands in study ranked below category average (alphabetically): Cartoon Network, Disney XD Television Network, Nick Jr. Television Network, Nickelodeon Television Network, Nicktoons Television Network, Sprout (formerly PBS Kids Sprout), TeenNick Television Network
|
Late Night Talk Show
 |
2014 Harris Poll EquiTrend®
Late Night Talk Show Brand of the Year |
| 1 |
The Daily Show with Jon Stewart |
| 2 |
The Colbert Report |
| 3 |
Jimmy Fallon - Tonight Show |
Other Late Night Talk Show brands in study ranked below category average (alphabetically): Conan, Jimmy Kimmel Live!, Late Show with David Letterman, The Arsenio Hall Show
|
Music TV
 |
2014 Harris Poll EquiTrend®
Music TV Brand of the Year |
| 1 |
GAC (Great American Country) |
| 2 |
Fuse Television Network |
| 3 |
CMT Network (Country Music Television) |
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network, VH1 Television Network
|
News Service
 |
2014 Harris Poll EquiTrend®
News Service Brand of the Year |
| 1 |
National Public Radio (NPR) |
| 2 |
Google News |
| 3 |
Yahoo! News |
| 4 |
Associated Press (AP) |
| 5 |
BBC News |
| 6 |
Fox News Online |
Other News Service brands in study ranked below category average (alphabetically): USA TODAY, Bloomberg Businessweek, CNN Online, Los Angeles Times, MSNBC Online, New York Times, Reuters, The Huffington Post, The Wall Street Journal, The Washington Post, United Press International (UPI)
|
Pay Cable TV Network
 |
2014 Harris Poll EquiTrend®
Pay Cable TV Network Brand of the Year |
| 1 |
HBO Television Network |
| 2 |
Starz Television Network |
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network, Showtime Television Network
|
Sports TV
 |
2014 Harris Poll EquiTrend®
Sports TV Brand of the Year |
| 1 |
ESPN Television Network |
| 2 |
NFL Red Zone Television Network |
| 3 |
NFL Television Network |
| 4 |
NBC Sports Television Network |
| 5 |
Yes Television Network |
Other Sports TV brands in study ranked below category average (alphabetically): CBS Sports Television Network, Fox Sports News Channel, MLB Television Network, NBA Television Network, NHL Television Network, SPEED Television Network, Tennis Television Network, The Golf Channel Television Network
|
TV Network
 |
2014 Harris Poll EquiTrend®
TV Network Brand of the Year |
| 1 |
PBS Television Network (Public Broadcasting Service) |
| 2 |
CBS Television Network |
| 3 |
ABC Television Network |
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, NBC Television Network, The CW Television Network
|
TV News
 |
2014 Harris Poll EquiTrend®
TV News Brand of the Year |
| 1 |
The Weather Channel |
| 2 |
CNN Television Network |
Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network, Fox News Channel, MSNBC News Channel
|
Women's Magazine
 |
2014 Harris Poll EquiTrend®
Women's Magazine Brand of the Year |
| 1 |
MORE Magazine |
| 2 |
Real Simple Magazine |
| 3 |
Good Housekeeping Magazine |
| 4 |
Southern Living Magazine |
| 5 |
Better Homes and Gardens Magazine |
| 6 |
Prevention Magazine |
| 7 |
Ladies' Home Journal Magazine |
| 8 |
Woman's Health Magazine |
Other Women's Magazine brands in study ranked below category average (alphabetically): Cosmopolitan Magazine, Family Circle Magazine, Glamour Magazine, Martha Stewart Living Magazine, O, The Oprah Magazine, Parents Magazine, Redbook Magazine, Vogue Magazine, Woman's Day Magazine
|
|
|
|
Animal Welfare Non-Profit
 |
2014 Harris Poll EquiTrend®
Animal Welfare Non-Profit Brand of the Year |
| 1 |
PetSmart Charities |
| 2 |
American Society for the Prevention of Cruelty to Animals (ASPCA) |
| 3 |
Best Friends Animal Society |
| 4 |
The Humane Society of the United States |
Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA)
|
Disability Non-Profit
 |
2014 Harris Poll EquiTrend®
Disability Non-Profit Brand of the Year |
| 1 |
National Down Syndrome Society |
| 2 |
National Autism Association |
| 3 |
The American Association of People with Disabilities (AAPD) |
| 4 |
Goodwill |
| 5 |
Autism Speaks |
| 6 |
Autism Society of America |
| 7 |
National Down Syndrome Congress |
| 8 |
Special Olympics |
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Easter Seals, March of Dimes, United Cerebral Palsy (UCP)
|
Environmental Non-Profit
 |
2014 Harris Poll EquiTrend®
Environmental Non-Profit Brand of the Year |
| 1 |
The Nature Conservancy |
| 2 |
World Wildlife Fund (WWF) |
| 3 |
Wildlife Conservation Society |
| 4 |
National Wildlife Federation |
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon, Environmental Defense Fund (EDF), Greenpeace USA, Natural Resources Defense Council (NRDC), Sierra Club
|
Health Non-Profit
 |
2014 Harris Poll EquiTrend®
Health Non-Profit Brand of the Year |
| 1 |
St. Jude Children's Research Hospital |
| 2 |
Stand Up To Cancer (SU2C) |
| 3 |
Make-A-Wish |
| 4 |
Shriners Hospitals for Children |
| 5 |
American Cancer Society |
| 6 |
The Breast Cancer Research Foundation |
| 7 |
American Heart Association |
| 8 |
Leukemia & Lymphoma Society (LLS) |
| 9 |
The Jimmy Fund |
| 10 |
National Stroke Association |
| 11 |
Children's Miracle Network |
| 12 |
National Kidney Foundation |
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer's Association, American Diabetes Association, American Lung Association, American Stroke Association, Arthritis Foundation, Avon Foundation for Women, Cystic Fibrosis Foundation, LIVESTRONG, Michael J. Fox Foundation, Muscular Dystrophy Association (MDA), National Multiple Sclerosis Society, Planned Parenthood, Susan G Komen for the Cure, World Health Organization (WHO)
|
International Aid Non-Profit
 |
2014 Harris Poll EquiTrend®
International Aid Non-Profit Brand of the Year |
| 1 |
Doctors Without Borders/Medecins Sans Frontieres (MSF) |
| 2 |
Partners in Health |
| 3 |
Heifer International |
| 4 |
Food For The Poor |
| 5 |
Smile Train |
| 6 |
ChildFund International |
| 7 |
Catholic Relief Services |
| 8 |
Save the Children |
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): CARE, UNICEF, World Vision
|
Social Services Non-Profit
 |
2014 Harris Poll EquiTrend®
Social Services Non-Profit Brand of the Year |
| 1 |
Ronald McDonald House Charities |
| 2 |
American Red Cross |
| 3 |
The Salvation Army |
| 4 |
Habitat for Humanity |
| 5 |
USO (United Services Organization) |
| 6 |
Feeding America |
| 7 |
Dave Thomas Foundation |
Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation, Catholic Charities USA, Children's Defense Fund (CDF), Feed The Children, United Way, Volunteers of America
|
Veterans Association
 |
2014 Harris Poll EquiTrend®
Veterans Association Brand of the Year |
| 1 |
Wounded Warrior Project |
Other Veterans Association brands in study ranked below category average (alphabetically): Disabled American Veterans (DAV), Paralyzed Veterans of America
|
Youth Non-Profit
 |
2014 Harris Poll EquiTrend®
Youth Non-Profit Brand of the Year |
| 1 |
Girl Scouts of the USA |
| 2 |
Boys & Girls Clubs of America |
| 3 |
The Y-YMCA |
Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H, Big Brothers Big Sisters, Boy Scouts of America, Junior Achievement, Reading Is Fundamental (RIF)
|
|
|
|
E-Retailer
 |
2014 Harris Poll EquiTrend®
E-Retailer Brand of the Year |
| 1 |
Amazon.com |
| 2 |
ebay.com |
| 3 |
Zappos.com |
Other E-Retailer brands in study ranked below category average (alphabetically): Craigslist.org, HSN.com (Home Shopping Network), Overstock.com, QVC.com, ShopNBC.com
|
Health Information Website
 |
2014 Harris Poll EquiTrend®
Health Information Website Brand of the Year |
| 1 |
MayoClinic.org |
| 2 |
WebMD |
| 3 |
Drugs.com |
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health, Lifescript.com, MSN Health, NIH.gov (National Institute of Health), Yahoo! Health
|
Online Auto Shopping
 |
2014 Harris Poll EquiTrend®
Online Auto Shopping Brand of the Year |
| 1 |
Kelley Blue Book (KBB.com) |
| 2 |
Edmunds.com |
Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com, Cars.com, eBay Motors
|
Online Computer Retailer
 |
2014 Harris Poll EquiTrend®
Online Computer Retailer Brand of the Year |
| 1 |
Microsoft.com |
| 2 |
Store.Apple.com (Apple Store) |
| 3 |
BestBuy.com |
| 4 |
Newegg.com |
Other Online Computer Retailer brands in study ranked below category average (alphabetically): CDW.com (Computer Discount Warehouse), Dell.com, HPShopping.com (Hewlett Packard), PCConnection.com, PCMall.com, Store.Sony.com, TigerDirect.com
|
Online Department Store
 |
2014 Harris Poll EquiTrend®
Online Department Store Brand of the Year |
| 1 |
Kohls.com |
| 2 |
Macys.com |
| 3 |
JCP.com (JC Penney) |
| 4 |
Nordstrom.com |
Other Online Department Store brands in study ranked below category average (alphabetically): NeimanMarcus.com, Sears.com
|
Online Home Search
 |
2014 Harris Poll EquiTrend®
Online Home Search Brand of the Year |
| 1 |
Homes.com |
| 2 |
Zillow.com |
Other Online Home Search brands in study ranked below category average (alphabetically): HomeFinder.com, Realtor.com, Trulia.com
|
Online Job Search
 |
2014 Harris Poll EquiTrend®
Online Job Search Brand of the Year |
| 1 |
Indeed.com |
| 2 |
Snagajob.com |
Other Online Job Search brands in study ranked below category average (alphabetically): CareerBuilder.com, Monster.com, USAJobs.com
|
Online Mass Merchandiser
 |
2014 Harris Poll EquiTrend®
Online Mass Merchandiser Brand of the Year |
| 1 |
Costco.com |
Other Online Mass Merchandiser brands in study ranked below category average (alphabetically): Target.com, Walmart.com
|
Online Office Supply Retailer
 |
2014 Harris Poll EquiTrend®
Online Office Supply Retailer Brand of the Year |
| 1 |
Staples.com |
Other Online Office Supply Retailer brands in study ranked below category average (alphabetically): OfficeDepot.com, OfficeMax.com
|
Online Travel Service
 |
2014 Harris Poll EquiTrend®
Online Travel Service Brand of the Year |
| 1 |
Expedia.com |
| 2 |
Travelocity.com |
| 3 |
Orbitz.com |
Other Online Travel Service brands in study ranked below category average (alphabetically): Hotels.com, KAYAK, priceline.com
|
Video Streaming Subscription
 |
2014 Harris Poll EquiTrend®
Video Streaming Subscription Brand of the Year |
| 1 |
Netflix |
| 2 |
Amazon Prime Instant Video |
Other Video Streaming App brands in study ranked below category average (alphabetically): Hulu Plus, Redbox Instant
|
|
|
|
Gift Basket
 |
2014 Harris Poll EquiTrend®
Gift Basket Brand of the Year |
| 1 |
Harry & David |
| 2 |
Edible Arrangements |
Other Gift Basket brands in study ranked below category average (alphabetically): 1-800-Flowers, FTD, Inc., Giftbaskets.com, Wine Country Gift Baskets
|
Greeting Card
 |
2014 Harris Poll EquiTrend®
Greeting Card Brand of the Year |
| 1 |
Hallmark Greeting Cards |
| 2 |
Hallmark Shoebox Greeting Cards |
| 3 |
American Greetings Greeting Cards |
| 4 |
DaySpring Greeting Cards |
| 5 |
Papyrus Greeting Cards |
Other Greeting Card brands in study ranked below category average (alphabetically): Carlton Greeting Cards, Connections from Hallmark Greeting Cards, Expressions from Hallmark Greeting Cards, Hallmark Mahogany Greeting Cards, Hallmark Sinceramente Greeting Cards, Just For You from American Greetings Cards, Recycled Paper Greetings Cards
|
|
|
|
|
Over-the-Counter Products
|
|
|
|
OTC Children's Pain Relief
 |
2014 Harris Poll EquiTrend®
OTC Children's Pain Relief Brand of the Year |
| 1 |
Children's Advil |
| 2 |
Children's Tylenol |
Other OTC Children's Pain Relief brands in study ranked below category average (alphabetically): Children's Motrin
|
OTC Cold / Allergy
 |
2014 Harris Poll EquiTrend®
OTC Cold / Allergy Brand of the Year |
| 1 |
Benadryl |
| 2 |
Vicks Cold and Flu Products (DayQuil/NyQuil) |
| 3 |
Tylenol Allergy and Cold Medications |
| 4 |
Advil Cold & Sinus |
| 5 |
Sudafed |
| 6 |
Alka-Seltzer Plus Cold Medicine |
| 7 |
Robitussin |
Other OTC Cold / Allergy brands in study ranked below category average (alphabetically): Actifed, Alavert, Allegra-Allergy Medication, Chlor-Trimeton, Claritin Allergy Medication, Comtrex, Corcidin HBP, Dimetapp, Mucinex, Theraflu, Triaminic Cold Medicine, Zicam, Zyrtec
|
OTC Digestive Aid
 |
2014 Harris Poll EquiTrend®
OTC Digestive Aid Brand of the Year |
| 1 |
TUMS |
| 2 |
Pepto-Bismol Stomach Remedy |
| 3 |
Zegerid OTC |
| 4 |
Alka-Seltzer |
| 5 |
Gaviscon |
| 6 |
Prilosec OTC |
Other OTC Digestive Aid brands in study ranked below category average (alphabetically): Maalox Antacids, Mylanta, Nexium OTC, Pepcid, Prevacid 24HR, Rolaids, Tagamet HB, Zantac
|
OTC Fiber Supplement
 |
2014 Harris Poll EquiTrend®
OTC Fiber Supplement Brand of the Year |
| 1 |
Citrucel |
Other OTC Fiber Supplement brands in study ranked below category average (alphabetically): Benefiber, FiberCon, Metamucil
|
OTC Laxative
 |
2014 Harris Poll EquiTrend®
OTC Laxative Brand of the Year |
| 1 |
Peri-Colace |
| 2 |
MiraLAX |
| 3 |
Dulcolax |
| 4 |
Phillips' Milk of Magnesia |
Other OTC Laxative brands in study ranked below category average (alphabetically): ex-lax, Fleet, Senokot
|
OTC Pain Relief
 |
2014 Harris Poll EquiTrend®
OTC Pain Relief Brand of the Year |
| 1 |
Tylenol Pain Relievers |
| 2 |
Advil Pain Reliever |
| 3 |
Aleve Pain Reliever |
| 4 |
Bayer Pain Reliever |
| 5 |
Motrin Pain Reliever |
Other OTC Pain Relief brands in study ranked below category average (alphabetically): Anacin Pain Reliever, BC Powder Pain Reliever, Bufferin Pain Reliever, Excedrin Pain Reliever
|
OTC Sleep Aid
 |
2014 Harris Poll EquiTrend®
OTC Sleep Aid Brand of the Year |
| 1 |
Advil PM |
| 2 |
Nature Made Sleep Aid |
| 3 |
Tylenol PM |
Other OTC Sleep Aid brands in study ranked below category average (alphabetically): Nytol, Sominex, Tylenol Simply Sleep, Unisom, ZzzQuil SleepAid
|
|
|
|
Burger Restaurant
 |
2014 Harris Poll EquiTrend®
Burger Restaurant Brand of the Year |
| 1 |
Dairy Queen |
| 2 |
Culver's |
| 3 |
In-N-Out Burger |
| 4 |
Five Guys Burgers and Fries |
| 5 |
Wendy's |
| 6 |
McDonald's |
| 7 |
Whataburger |
Other Burger Restaurant brands in study ranked below category average (alphabetically): Burger King, Carl's Jr., Checkers/Rally's, Hardee's, Jack in the Box, Sonic America's Drive-In, Steak 'n Shake, White Castle
|
Casual Dining Restaurant
 |
2014 Harris Poll EquiTrend®
Casual Dining Restaurant Brand of the Year |
| 1 |
IHOP (International House of Pancakes) |
| 2 |
Chili's Grill & Bar |
| 3 |
LongHorn Steakhouse |
| 4 |
Outback Steakhouse |
| 5 |
Red Lobster Seafood Restaurants |
| 6 |
Bonefish Grill |
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Applebee's, Bahama Breeze, Denny's, Shoney's, TGI Fridays
|
Chicken Restaurant
 |
2014 Harris Poll EquiTrend®
Chicken Restaurant Brand of the Year |
| 1 |
Chick-fil-A |
| 2 |
KFC Restaurants (Kentucky Fried Chicken) |
| 3 |
Zaxby's |
| 4 |
Popeyes |
Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, El Pollo Loco
|
Coffee & Quick Service Restaurant
|
2014 Harris Poll EquiTrend®
Coffee & Quick Service Restaurant Brand of the Year |
| 1 |
Dunkin' Donuts Stores |
| 2 |
Starbucks Coffee Shops |
| 3 |
Krispy Kreme |
| 4 |
Einstein Bros Bagels |
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops, Tim Hortons
|
Fast Casual Mexican Restaurant
 |
2014 Harris Poll EquiTrend®
Fast Casual Mexican Restaurant Brand of the Year |
| 1 |
Chipotle Mexican Grill |
| 2 |
Qdoba Mexican Grill |
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Baja Fresh Mexican Grill, Del Taco, Moe's Southwest Grill, Taco Bell
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Italian Dining Restaurant
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2014 Harris Poll EquiTrend®
Italian Dining Restaurant Brand of the Year |
| 1 |
Maggiano's Little Italy Restaurant |
| 2 |
Carrabba's Italian Grill |
Other Italian Dining Restaurant brands in study ranked below category average (alphabetically): Olive Garden Italian Restaurants, Romano's Macaroni Grill and Italian Restaurant
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Pizza Chain
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2014 Harris Poll EquiTrend®
Pizza Chain Brand of the Year |
| 1 |
Pizza Hut |
| 2 |
Papa John's Pizza |
Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi's Pizza, Domino's Pizza, Little Caesars Pizza
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Sandwich Shop
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2014 Harris Poll EquiTrend®
Sandwich Shop Brand of the Year |
| 1 |
Subway |
| 2 |
Panera Bread |
Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby's, Blimpie, Jimmy John's, Quiznos
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Convenience Store
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2014 Harris Poll EquiTrend®
Convenience Store Brand of the Year |
| 1 |
Wawa Convenience Store |
| 2 |
Sheetz Convenience Store |
| 3 |
QuikTrip Convenience Store |
| 4 |
Speedway Convenience Store |
| 5 |
Shell Convenience Store |
Other Convenience Store brands in study ranked below category average (alphabetically): 7-Eleven Convenience Store, APlus Convenience Store at Sunoco, ARCO ampm Convenience Store, BP Convenience Store, Chevron Food Mart, Circle K Convenience Store
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Department Store
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2014 Harris Poll EquiTrend®
Department Store Brand of the Year |
| 1 |
Kohl's Department Store |
| 2 |
Macy's Department Stores |
| 3 |
JCPenney Department Stores |
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard's Department Stores, Sears Department Stores
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Discount Shoes Store
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2014 Harris Poll EquiTrend®
Discount Shoes Store Brand of the Year |
| 1 |
DSW Shoes |
| 2 |
Famous Footwear |
Other Discount Shoes Store brands in study ranked below category average (alphabetically): Payless ShoeSource
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Gasoline
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2014 Harris Poll EquiTrend®
Gasoline Brand of the Year |
| 1 |
Costco Gasoline |
| 2 |
Murphy Gasoline (Walmart) |
| 3 |
Shell Gasoline |
| 4 |
Speedway Gasoline |
| 5 |
BJ's Gasoline |
| 6 |
ExxonMobil Gasoline |
| 7 |
Sam's Club Gasoline |
| 8 |
Hess Gasoline |
| 9 |
Sunoco Gasoline |
| 10 |
Chevron Gasoline |
| 11 |
Valero Gasoline |
Other Gasoline brands in study ranked below category average (alphabetically): ARCO Gasoline, BP Gasoline, CITGO Gasoline, Conoco / Phillips 66 / 76 Gasoline, Gulf Oil Gasoline, Marathon Gasoline, Texaco Gasoline
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Grocery Store - Midwest Region
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2014 Harris Poll EquiTrend®
Midwest Region Grocery Store Brand of the Year |
| 1 |
Hy-Vee |
| 2 |
Meijer |
| 3 |
Giant Eagle |
| 4 |
Kroger |
| 5 |
Whole Foods Market |
| 6 |
Trader Joe's |
| 7 |
Walmart (Groceries) |
| 8 |
Jewel & Jewel-Osco |
Other Midwest Region Grocery Store brands in study ranked below category average (alphabetically): Aldi, Costco (Groceries), Pick 'n Save, Piggly Wiggly, Sam's Club (Groceries), Target (Groceries)
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Grocery Store - Northeast Region
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2014 Harris Poll EquiTrend®
Northeast Region Grocery Store Brand of the Year |
| 1 |
Wegmans |
| 2 |
Trader Joe's |
| 3 |
Whole Foods Market |
| 4 |
ShopRite |
| 5 |
Hannaford Bros. |
| 6 |
BJ's Wholesale Club (Groceries) |
| 7 |
Stop & Shop |
| 8 |
Costco (Groceries) |
| 9 |
Price Chopper |
| 10 |
Giant Food Stores |
Other Northeast Region Grocery Store brands in study ranked below category average (alphabetically): A&P, Acme, Aldi, Pathmark, Sam's Club (Groceries), Shaws/Star Market, Target (Groceries), Tops Markets, Walmart (Groceries), Weis Markets
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Grocery Store - South Region
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2014 Harris Poll EquiTrend®
South Region Grocery Store Brand of the Year |
| 1 |
Publix |
| 2 |
Walmart (Groceries) |
| 3 |
H-E-B |
| 4 |
Trader Joe's |
| 5 |
Harris Teeter |
| 6 |
Whole Foods Market |
| 7 |
Kroger |
| 8 |
Sam's Club (Groceries) |
| 9 |
Target (Groceries) |
Other South Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Aldi, BI-LO, BJ's Wholesale Club (Groceries), Costco (Groceries), Food Lion, Giant Food Stores, Ingles Markets, Piggly Wiggly, Winn-Dixie
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Grocery Store - West Region
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2014 Harris Poll EquiTrend®
West Region Grocery Store Brand of the Year |
| 1 |
Costco (Groceries) |
| 2 |
Trader Joe's |
| 3 |
Whole Foods Market |
| 4 |
Safeway |
| 5 |
Stater Bros. Markets |
Other West Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Food 4 Less, Ralph's, Sam's Club (Groceries), SAVE-A-LOT, Smart & Final, Target (Groceries), Vons, Walmart (Groceries)
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Hardware & Home Store
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2014 Harris Poll EquiTrend®
Hardware & Home Store Brand of the Year |
| 1 |
The Home Depot |
| 2 |
Lowe's Home Improvement Warehouses |
Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menard, True Value
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Jeweler
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2014 Harris Poll EquiTrend®
Jeweler Brand of the Year |
| 1 |
Tiffany & Co. |
| 2 |
Helzberg Diamonds |
| 3 |
Gordon's Jewelers |
| 4 |
Zales Jewelers |
Other Jeweler brands in study ranked below category average (alphabetically): Fred Meyer Jewelers, Jared the Gallery of Jewelry, Kay Jewelers
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Luxury Department Store
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2014 Harris Poll EquiTrend®
Luxury Department Store Brand of the Year |
| 1 |
Nordstrom Department Store |
Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale's Department Store, Lord & Taylor Department Store, Neiman Marcus Department Store, Saks 5th Avenue Department Store
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Mass Merchandiser
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2014 Harris Poll EquiTrend®
Mass Merchandiser Brand of the Year |
| 1 |
Target Stores |
| 2 |
Walmart Discount Stores |
Other Mass Merchandiser brands in study ranked below category average (alphabetically): Kmart Stores
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Off-Price Retailer
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2014 Harris Poll EquiTrend®
Off-Price Retailer Brand of the Year |
| 1 |
Ross Stores |
| 2 |
TJ Maxx Stores |
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Marshalls Stores
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Office Supply Store
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2014 Harris Poll EquiTrend®
Office Supply Store Brand of the Year |
| 1 |
Staples Stores |
| 2 |
Office Depot |
Other Office Supply Store brands in study ranked below category average (alphabetically): Office Max
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Pharmacy
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2014 Harris Poll EquiTrend®
Pharmacy Brand of the Year |
| 1 |
CVS Pharmacy |
| 2 |
Walgreens Pharmacy |
| 3 |
Costco Pharmacy |
Other Pharmacy brands in study ranked below category average (alphabetically): Kmart Pharmacy, Rite Aid Pharmacy, Sam's Club Pharmacy, Target Pharmacy, Walmart Pharmacy
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Sporting Goods Store
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2014 Harris Poll EquiTrend®
Sporting Goods Store Brand of the Year |
| 1 |
Cabela's |
| 2 |
REI |
| 3 |
DICK'S Sporting Goods |
| 4 |
Gander Mountain |
| 5 |
Bass Pro Shops |
Other Sporting Goods Store brands in study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, Finish Line Sporting Goods, Foot Locker, Lady Foot Locker, MC Sports, Modell's Sporting Goods, Sports Authority
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Value Store
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2014 Harris Poll EquiTrend®
Value Store Brand of the Year |
| 1 |
Dollar Tree |
| 2 |
99 Cents Only Store |
| 3 |
Dollar General Store |
Other Value Store brands in study ranked below category average (alphabetically): Big Lots, Family Dollar Store
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Warehouse Club
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2014 Harris Poll EquiTrend®
Warehouse Club Brand of the Year |
| 1 |
Costco |
Other Warehouse Club brands in study ranked below category average (alphabetically): BJ's Wholesale Club, Inc., Sam's Club
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Sports League
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2014 Harris Poll EquiTrend®
Sports League Brand of the Year |
| 1 |
NFL (National Football League) |
| 2 |
NCAA Football (college football) |
| 3 |
MLB (Major League Baseball) |
| 4 |
NCAA Basketball (college basketball) |
Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing, MLS (Major League Soccer), NASCAR (auto racing), NBA (National Basketball Association), NHL (National Hockey League), PGA TOUR (Professional Golfers Association), UFC (Ultimate Fighting Championship), WWE (World Wrestling Entertainment)
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Mobile Network
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2014 Harris Poll EquiTrend®
Mobile Network Brand of the Year |
| 1 |
Verizon Mobile Network |
| 2 |
AT&T Mobile Network |
Other Mobile Network brands in study ranked below category average (alphabetically): Alltel Mobile Network, CenturyLink Mobile Network, Cricket Mobile Network, Sprint Mobile Network, T-Mobile Mobile Network, Virgin Mobile Network, Vonage Mobile Network
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Mobile Phone
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2014 Harris Poll EquiTrend®
Mobile Phone Brand of the Year |
| 1 |
Apple iPhone |
| 2 |
Samsung Phone |
| 3 |
LG Phone |
| 4 |
HTC Phone |
Other Mobile Phone brands in study ranked below category average (alphabetically): Blackberry Phone, Kyocera Phone, Motorola Phone, Nokia Phone, Pantech Phone, Sanyo Phone, Sharp Phone, Sony Phone, T-Mobile Phone
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Pre-Paid Mobile Carrier
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2014 Harris Poll EquiTrend®
Pre-Paid Mobile Carrier Brand of the Year |
| 1 |
Verizon Wireless (no contract wireless phone) |
| 2 |
Straight Talk (no contract wireless phone) |
Other Pre-Paid Mobile Carrier brands in study ranked below category average (alphabetically): AT&T GoPhone (no contract wireless service), Boost Mobile (no contract wireless service), Cricket Wireless (no contract wireless service), MetroPCS (no contract wireless service), NET10 Wireless (no contract wireless service), Sprint (no contract wireless service), T-Mobile (no contract wireless service), TracFone Wireless (no contract wireless service), Virgin Mobile (no contract wireless service)
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Harris Poll EquiTrend® Press
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Georgetown University
Harris Poll EquiTrend® as a predictor of stock performance in the 2008 financial crisis.
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