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 2015 Harris Poll
EquiTrend® Rankings
Using an academically vetted brand equity model with elements like familiarity, quality, and purchase consideration, brands create powerful connections with consumers.
The stronger the brand, the greater the bond. The Harris Poll EquiTrend study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.
The EquiTrend® study results disclosed on this page may not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Poll. Products, brand names, and logos are trademarks or registered trademarks of their respective owners.
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Full Service Airline
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2015 Harris Poll EquiTrend®
Full Service Airline Brand of the Year |
| 1 |
Delta Air Lines |
| 2 |
Alaska/Horizon Airlines |
| 3 |
Hawaiian Airlines |
Other Full Service Airline brands in study ranked below category average (alphabetically): Air Canada,
American Airlines,
United Airlines,
US Airways
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Value Airline
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2015 Harris Poll EquiTrend®
Value Airline Brand of the Year |
| 1 |
Southwest Airlines |
| 2 |
JetBlue Airways |
Other Value Airline brands in study ranked below category average (alphabetically): Frontier Airlines,
Spirit Airlines,
Virgin America Airlines
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Major Appliance
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2015 Harris Poll EquiTrend®
Major Appliance Brand of the Year |
| 1 |
Samsung Appliances |
| 2 |
KitchenAid Appliances |
| 3 |
LG Appliances |
| 4 |
Whirlpool Appliances |
| 5 |
GE Appliances |
| 6 |
Kenmore Appliances |
| 7 |
Bosch Appliances |
| 8 |
Viking Appliances |
Other Major Appliances brands in study ranked below category average (alphabetically): Amana Appliances,
Electrolux Appliances,
Frigidaire Appliances,
Haier Appliances,
Jenn-Air Appliances,
Maytag Appliances,
Sub-Zero Appliances,
Thermador Appliances,
Wolf Appliances
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Small Kitchen Appliance
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2015 Harris Poll EquiTrend®
Small Kitchen Appliance Brand of the Year |
| 1 |
KitchenAid Small Appliances |
| 2 |
Crock-Pot Small Appliances |
| 3 |
GE Small Appliances |
| 4 |
Black & Decker Small Appliances |
| 5 |
Cuisinart Small Appliances |
Other Small Kitchen Appliance brands in study ranked below category average (alphabetically): Calphalon Small Appliances,
Hamilton Beach Small Appliances,
Oster Small Appliances,
Proctor Silex Small Appliances,
Rival Small Appliances,
Sunbeam Small Appliances,
Waring Small Appliances
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Single Serve Coffee Maker
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2015 Harris Poll EquiTrend®
Single Serve Coffee Maker Brand of the Year |
| 1 |
Keurig Single Serve Coffee Maker |
| 2 |
Nespresso Single Serve Coffee Maker |
| 3 |
Hamilton Beach Single Serve Coffee Maker |
Other Single Serve Coffee Maker brands in study ranked below category average (alphabetically): Black & Decker Single Serve Coffee Maker,
Breville Single Serve Coffee Maker,
Bunn Single Serve Coffee Maker,
Cuisinart Single Serve Coffee Maker,
Mr. Coffee Single Serve Coffee Maker,
Starbucks Verisimo Single Serve Coffee Maker,
Tassimo Single Serve Coffee Maker
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Auto Service Center
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2015 Harris Poll EquiTrend®
Auto Service Center Brand of the Year |
| 1 |
Discount Tire |
| 2 |
Goodyear Tire and Service Network |
| 3 |
National Tire and Battery (NTB) |
| 4 |
Napa AutoCare Center |
| 5 |
Valvoline Instant Oil Change |
| 6 |
Mobil 1 Lube Express |
| 7 |
WalMart Tire & Lube Express |
| 8 |
Havoline xpress lube |
Other Auto Service Center brands in study ranked below category average (alphabetically): AAMCO Transmission,
Firestone Complete Auto Care,
Grease Monkey Automotive Service Centers,
Jiffy Lube Oil Change Centers,
Meineke Car Care Center,
Midas Auto Service Express,
Pennzoil 10 Minute Oil Change Center,
PepBoys Automotive Service Centers,
Precision Tune Auto Care,
Sears Automotive Centers
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Full Line Automotive
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2015 Harris Poll EquiTrend®
Full Line Automotive Brand of the Year |
| 1 |
Toyota Vehicles |
| 2 |
Honda Vehicles |
| 3 |
Chevrolet Vehicles |
| 4 |
Ford Vehicles |
| 5 |
Nissan Vehicles |
| 6 |
Subaru Vehicles |
Other Full Line Automotive brands in study ranked below category average (alphabetically): Buick Vehicles,
Chrysler Vehicles,
Dodge Vehicles,
Fiat Vehicles,
Hyundai Vehicles,
Kia Vehicles,
Mazda Vehicles,
MINI Cooper Vehicles,
Mitsubishi Vehicles,
Volkswagen Vehicles
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Luxury Automotive
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2015 Harris Poll EquiTrend®
Luxury Automotive Brand of the Year |
| 1 |
Mercedes-Benz Vehicles |
| 2 |
BMW Vehicles |
| 3 |
Lexus Vehicles |
| 4 |
Audi Vehicles |
| 5 |
Infiniti Vehicles |
Other Luxury Automotive brands in study ranked below category average (alphabetically): Acura Vehicles,
Cadillac Vehicles,
Jaguar Vehicles,
Land Rover Vehicles,
Lincoln Vehicles,
Porsche Vehicles,
Tesla Vehicles,
Volvo Vehicles
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Motor Oil
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2015 Harris Poll EquiTrend®
Motor Oil Brand of the Year |
| 1 |
Mobil 1 Motor Oil |
| 2 |
Valvoline Motor Oil |
| 3 |
Pennzoil Motor Oil |
| 4 |
Quaker State Motor Oil |
| 5 |
Rotella Motor Oil |
Other Motor Oil brands in study ranked below category average (alphabetically): Castrol Motor Oil,
Havoline Motor Oil,
Mobil Motor Oil,
Shell Motor Oil
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Motorcycle
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2015 Harris Poll EquiTrend®
Motorcycle Brand of the Year |
| 1 |
Harley-Davidson Motorcycles |
| 2 |
BMW Motorcycles |
| 3 |
Ducati Motorcycles |
| 4 |
Honda Motorcycles |
Other Motorcycle brands in study ranked below category average (alphabetically): Kawasaki Motorcycles, Suzuki Motorcycles, Yamaha Motorcycles
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Tires
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2015 Harris Poll EquiTrend®
Tire Brand of the Year |
| 1 |
Michelin Tires |
| 2 |
Goodyear Tires |
| 3 |
Pirelli Tires |
| 4 |
Bridgestone Tires |
| 5 |
BFGoodrich Tires |
Other Tire brands in study ranked below category average (alphabetically): Continental Tires,
Cooper Tires,
Dunlop Tires,
Firestone Tires,
General Tires,
Hankook Tires,
Kelly Tires,
Kumho Tires,
Uniroyal Tires,
Yokohama Tires
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Computer Maunfacturer
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2015 Harris Poll EquiTrend®
Computer Manufacturer Brand of the Year |
| 1 |
Hewlett-Packard (HP) Computers |
| 2 |
Apple Computers |
| 3 |
Dell Computers |
| 4 |
Microsoft Surface Pro Series Computer |
| 5 |
Samsung Computers |
| 6 |
Asus Computers |
| 7 |
Sony Computers |
Other Computer brands in study ranked below category average (alphabetically): Acer Computers,
Fujitsu Computers,
Gateway Computers,
Google Chromebook Computer,
Lenovo Computers,
Panasonic Computers,
Toshiba Computers
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Mobile OS
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2015 Harris Poll EquiTrend®
Mobile OS Brand of the Year |
| 1 |
Android |
| 2 |
Apple iOS |
Printing & Imaging
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2015 Harris Poll EquiTrend®
Printing & Imaging Brand of the Year |
| 1 |
HP Printing & Imaging |
| 2 |
Canon Printing & Imaging |
| 3 |
Kodak Printing & Imaging |
Other Printer brands in study ranked below category average (alphabetically): Brother Printing and Imaging,
Dell Printing & Imaging,
Epson Printing & Imaging,
Konica Minolta Printing & Imaging,
Kyocera Mita Printing & Imaging,
Lexmark Printing & Imaging,
Panasonic Printing & Imaging,
Ricoh Printing & Imaging,
Samsung Printing & Imaging,
Sharp Printing & Imaging,
Toshiba Printing & Imaging,
Xerox Printing & Imaging
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Tablet Computer
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2015 Harris Poll EquiTrend®
Tablet Computer Brand of the Year |
| 1 |
Apple iPad Series Tablet |
| 2 |
Samsung Galaxy Series Tablet |
| 3 |
Kindle Fire Series Tablet |
Other Tablet Computer brands in study ranked below category average (alphabetically): Asus Transformer Pad Series Tablet,
Google Nexus Series Tablet,
Microsoft Surface Tablet,
Sony Xperia Series Tablet
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Car Audio
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2015 Harris Poll EquiTrend®
Car Audio Brand of the Year |
| 1 |
Bose In-Vehicle Audio |
| 2 |
Alpine In-Vehicle Audio |
| 3 |
harman/kardon In-Vehicle Audio |
Other Car Audio brands in study ranked below category average (alphabetically): Bang and Olufsen In-Vehicle Audio,
Beats In-Vehicle Audio,
Boston Acoustics In-Vehicle Audio,
Infinity In-Vehicle Audio,
JBL In-Vehicle Audio,
Panasonic In-Vehicle Audio,
Pioneer In-Vehicle Audio,
Sony In-Vehicle Audio
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Consumer Electronics
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2015 Harris Poll EquiTrend®
Consumer Electronics Brand of the Year |
| 1 |
Samsung Home Electronics |
| 2 |
Sony Home Electronics |
| 3 |
LG Home Electronics |
| 4 |
VIZIO Home Electronics |
Other Consumer Electronics brands in study ranked below category average (alphabetically): Dynex Home Electronics,
Hitachi Home Electronics,
Insignia Home Electronics,
JVC Home Electronics,
Mitsubishi Home Electronics,
Panasonic Home Electronics,
Philips Home Electronics,
Sanyo Home Electronics,
Sharp Home Electronics,
Toshiba Home Electronics
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Digital Camera
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2015 Harris Poll EquiTrend®
Digital Camera Brand of the Year |
| 1 |
Canon Digital Camera |
| 2 |
Nikon Digital Camera |
| 3 |
Sony Digital Camera |
| 4 |
Olympus Digital Camera |
| 5 |
Samsung Digital Camera |
Other Digital Camera brands in study ranked below category average (alphabetically): Casio Digital Camera,
FujiFilm Digital Camera,
GoPro Digital Camera,
Kodak Digital Camera,
Panasonic Digital Camera,
PENTAX Digital Camera,
RICOH Digital Camera
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Gaming Console
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2015 Harris Poll EquiTrend®
Gaming Console Brand of the Year |
| 1 |
Sony PlayStation 4 (PS4) |
| 2 |
Nintendo Wii |
| 3 |
Sony PSP/PSP Vita |
| 4 |
Sony PlayStation 3 (PS3) |
Other Gaming Console brands in study ranked below category average (alphabetically): Microsoft Xbox One,
Nintendo 3DS/3DS XL,
Wii U (from Nintendo)
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Smartwatch
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2015 Harris Poll EquiTrend®
Smartwatch Brand of the Year |
| 1 |
Samsung Galaxy Gear Smartwatch |
Other Car Audio brands in study ranked below category average (alphabetically): Android Wear Watch,
Apple iWatch,
Sony Smartwatch
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Wearable Fitness Tech
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2015 Harris Poll EquiTrend®
Wearable Fitness Tech Brand of the Year |
| 1 |
Fitbit Fitness Trackers |
| 2 |
Nike Fuelband Fitness Trackers |
Other Wearable Fitness Tech brands in study ranked below category average (alphabetically): Adidas miCoach Fitness Watch,
Jawbone Up Fitness Trackers
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Cruise Line
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2015 Harris Poll EquiTrend®
Cruise Line Brand of the Year |
| 1 |
Royal Caribbean International |
| 2 |
Norwegian Cruise Line |
| 3 |
Holland America Cruise Line |
| 4 |
Disney Cruise Line |
| 5 |
Carnival Cruise Lines |
Other Cruise Line brands in study ranked below category average (alphabetically): Celebrity Cruises,
Princess Cruises
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Entertainment / Recreation
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Movie Theater
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2015 Harris Poll EquiTrend®
Movie Theater Brand of the Year |
| 1 |
Regal Cinemas |
| 2 |
AMC Theatres |
Other Movie Theater brands in study ranked below category average (alphabetically): Carmike Cinemas, Cinemark Theatres, Showcase Cinemas
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Video Game Series
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2015 Harris Poll EquiTrend®
Video Game Series Brand of the Year |
| 1 |
Grand Theft Auto Video Games |
| 2 |
Tom Clancy Video Games |
| 3 |
Halo Video Games |
| 4 |
Need for Speed Video Games |
| 5 |
Super Mario Video Games |
| 6 |
Zelda Video Games |
| 7 |
Gran Turismo Video Games |
| 8 |
Final Fantasy Video Games |
Other Video Game Series brands in study ranked below category average (alphabetically): Call of Duty Video Games,
LEGO Video Games,
Madden Football Video Games,
Pokemon Video Games,
The Sims Video Games,
World of Warcraft Video Games
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Financial Services / Insurance
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Auto Insurance
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2015 Harris Poll EquiTrend®
Auto Insurance Brand of the Year |
| 1 |
USAA Auto Insurance |
| 2 |
State Farm Auto Insurance |
| 3 |
AAA Auto Insurance |
| 4 |
GEICO Auto Insurance |
| 5 |
Allstate Auto Insurance |
| 6 |
Nationwide Auto Insurance |
| 7 |
American Family Auto Insurance |
Other Auto Insurancebrands in study ranked below category average (alphabetically): Esurance Auto Insurance,
Farmers Auto Insurance,
Liberty Mutual Auto Insurance,
MetLife Auto Insurance,
Progressive Auto Insurance,
The General Auto Insurance,
The Hartford Auto Insurance,
Travelers Auto Insurance
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Discount Brokerage
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2015 Harris Poll EquiTrend®
Discount Brokerage Brand of the Year |
| 1 |
Fidelity Investments Financial Services |
| 2 |
Charles Schwab Financial Services |
Other Discount Brokerage brands in study ranked below category average (alphabetically): E*TRADE,
Scottrade,
TD Ameritrade
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Health Insurance
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2015 Harris Poll EquiTrend®
Health Insurance Brand of the Year |
| 1 |
Blue Cross and Blue Shield |
| 2 |
Kaiser Permanente |
| 3 |
UnitedHealthcare |
| 4 |
Health Net |
Other Health Insurance brands in study ranked below category average (alphabetically): Aetna,
Amerigroup,
Cigna,
Coventry Health Care,
Humana,
WellPoint
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Investment
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2015 Harris Poll EquiTrend®
Investment Brand of the Year |
| 1 |
The Vanguard Group |
| 2 |
TIAA-CREF |
| 3 |
Franklin Templeton Investments |
| 4 |
Ameriprise Financial |
| 5 |
Raymond James |
| 6 |
UBS |
Other Investment brands in study ranked below category average (alphabetically): Edward Jones,
Merrill Lynch,
Morgan Stanley,
Principal Financial,
Prudential Investments,
ShareBuilder,
T. Rowe Price Financial Services,
Wells Fargo Advisors
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Life Insurance
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2015 Harris Poll EquiTrend®
Life Insurance Brand of the Year |
| 1 |
USAA Financial Services |
| 2 |
State Farm Life Insurance |
| 3 |
MetLife Insurance Company |
| 4 |
MassMutual Insurance |
| 5 |
Allstate Life Insurance |
| 6 |
Northwestern Mutual |
Other Life Insurance brands in study ranked below category average (alphabetically): AAA Life Insurance,
AIG Direct Life Insurance,
American Family Life Insurance,
Guardian Life Insurance,
New York Life Insurance Company,
Pacific Life Insurance,
Prudential Life Insurance,
Transamerica Life Insurance Company
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National Bank
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2015 Harris Poll EquiTrend®
National Bank Brand of the Year |
| 1 |
CHASE Bank |
| 2 |
Wells Fargo |
Other National Bank brands in study ranked below category average (alphabetically): Bank of America, Citibank
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Payment Card
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2015 Harris Poll EquiTrend®
Payment Card Brand of the Year |
| 1 |
Visa |
| 2 |
MasterCard |
Other Payment Card brands in study ranked below category average (alphabetically): American Express, Discover Card
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Home Insurance
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2015 Harris Poll EquiTrend®
Home Insurance Brand of the Year |
| 1 |
USAA Home Insurance |
| 2 |
State Farm Home Insurance |
| 3 |
AAA Home Insurance |
| 4 |
The Hartford Home Insurance |
| 5 |
Liberty Mutual Home Insurance |
Other Home Insurance brands in study ranked below category average (alphabetically): Allstate Home Insurance,
American Family Home Insurance,
Farmers Home Insurance,
GEICO Home Insurance,
MetLife Home Insurance,
Nationwide Home Insurance,
Progressive Home Insurance,
Travelers Home Insurance
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Real Estate Agency
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2015 Harris Poll EquiTrend®
Real Estate Agency Brand of the Year |
| 1 |
Better Homes and Gardens Real Estate |
| 2 |
Berkshire Hathaway HomeServices |
| 3 |
Keller Williams |
Other Real Estate Agency brands in study ranked below category average (alphabetically): Century 21,
Coldwell Banker,
ERA Real Estate,
Prudential Real Estate,
RE/MAX,
Sotheby's International Realty
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Super Regional Bank
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2015 Harris Poll EquiTrend®
Super Regional Bank Brand of the Year |
| 1 |
BB&T Bank |
| 2 |
Capital One |
| 3 |
PNC Bank |
| 4 |
Ally Bank |
| 5 |
Fifth Third Bank |
| 6 |
Santander Bank |
Other Super Regional Bank brands in study ranked below category average (alphabetically): Citizens Bank,
HSBC Bank,
KeyBank,
M&T Bank,
Regions Bank,
SunTrust Bank,
U.S. Bank
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Tax Preparation
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2015 Harris Poll EquiTrend®
Tax Preparation Brand of the Year |
| 1 |
TurboTax |
| 2 |
TaxAct |
Other Tax Preparation brands in study ranked below category average (alphabetically):H&R Block Tax Service, Jackson-Hewitt Tax Service
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Chocolate Candy
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2015 Harris Poll EquiTrend®
Chocolate Candy Brand of the Year |
| 1 |
Hershey's Kisses Chocolate Candy |
| 2 |
Reese's Peanut Butter Cups Chocolate Candy |
| 3 |
M&M's Milk Chocolate Candy |
| 4 |
Hershey's Milk Chocolate Candy Bars |
| 5 |
M&M's Peanut Chocolate Candy |
| 6 |
Snickers Chocolate Candy |
| 7 |
Kit Kat Chocolate Candy |
Other Chocolate Candy brands in study ranked below category average (alphabetically): 3 Musketeers Chocolate Candy,
Almond Joy Chocolate Candy,
Baby Ruth Chocolate Candy,
Butterfinger Chocolate Candy,
HEATH Toffee Bar,
Junior Mints Candy,
Milk Duds Candy,
Milky Way Chocolate Candy,
Nestle Crunch Chocolate Candy,
Tootsie Roll Candy,
Twix Chocolate Candy,
York Peppermint Pattie Chocolate Candy
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Non-Chocolate Candy
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2015 Harris Poll EquiTrend®
Non-Chocolate Candy Brand of the Year |
| 1 |
Reese's Pieces Candy |
| 2 |
Life Savers Candy |
| 3 |
Skittles Candy |
| 4 |
Jolly Rancher Candy |
| 5 |
Tootsie Pops Candy |
| 6 |
Starburst Candy |
| 7 |
Jelly Belly Candy |
| 8 |
Twizzlers Candy |
| 9 |
Laffy Taffy Candy |
Other Non-Chocolate Candy brands in study ranked below category average (alphabetically): Airheads Candy,
Good & Plenty Candy,
Haribo Gummi Gold Bears Candy,
Hot Tamale Candy,
Mike & Ike Candy,
Nerds Candy,
PayDay Candy,
Peeps Marshmallow Candy,
Red Vines Candy,
Sour Patch Kids Candy,
Sour Punch Straws Candy,
SweeTARTS Candy
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Premium Chocolate
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2015 Harris Poll EquiTrend®
Premium Chocolate Brand of the Year |
| 1 |
Ghirardelli Chocolate |
| 2 |
Godiva Chocolate |
| 3 |
Dove Milk Chocolate |
| 4 |
Lindt Chocolate |
Other Premium Chocolate brands in study ranked below category average (alphabetically): Cadbury Chocolate,
Ferrero Rocher Chocolate,
Hershey's Bliss Chocolate,
Russell Stover Chocolate,
Toblerone Chocolate
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Economy Hotel
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2015 Harris Poll EquiTrend®
Economy Hotel Brand of the Year |
| 1 |
America's Best Value Inn |
| 2 |
Red Roof Inn |
| 3 |
EconoLodge |
Other Economy Hotel brands in study ranked below category average (alphabetically): Motel 6,
Rodeway Inn,
Super 8
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Extended Stay Hotel
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2015 Harris Poll EquiTrend®
Extended Stay Hotel Brand of the Year |
| 1 |
Homewood Suites by Hilton |
| 2 |
Residence Inn |
Other Extended Stay Hotel brands in study ranked below category average (alphabetically): Candlewood Suites, Extended Stay America, MainStay Suites
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Full Service Hotel
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2015 Harris Poll EquiTrend®
Full Service Hotel Brand of the Year |
| 1 |
Marriott Hotels |
| 2 |
Hyatt Hotels and Resorts |
| 3 |
Doubletree by Hilton |
| 4 |
Sheraton Hotels & Resorts |
| 5 |
Hilton Hotels & Resorts |
| 6 |
Courtyard Marriott |
| 7 |
Embassy Suites |
| 8 |
Westin Hotels & Resorts |
Other Full Service Hotel brands in study ranked below category average (alphabetically): Crowne Plaza Hotels & Resorts,
Hilton Garden Inn,
Radisson Hotels & Resorts,
Renaissance Hotels,
SpringHill Suites,
Wyndham Hotels and Resorts
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Luxury Hotel
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2015 Harris Poll EquiTrend®
Luxury Hotel Brand of the Year |
| 1 |
Four Seasons Hotels and Resorts |
| 2 |
Omni Hotels & Resorts |
| 3 |
The Ritz Carlton |
| 4 |
W Hotels and Resorts |
| 5 |
InterContinental Hotels & Resorts |
Other Luxury Hotel brands in study ranked below category average (alphabetically): Conrad Hotels & Resorts, Waldorf Astoria Hotels & Resorts
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Mid-Market Hotel
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2015 Harris Poll EquiTrend®
Mid-Market Hotel Brand of the Year |
| 1 |
Hampton Inn & Suites |
| 2 |
Holiday Inn Hotels & Resorts |
| 3 |
Holiday Inn Express Hotels & Resorts |
| 4 |
Country Inns & Suites by Carlson |
| 5 |
Quality Inn & Suites |
| 6 |
Fairfield Inns and Suites |
| 7 |
Sleep Inn Hotels |
| 8 |
Comfort Suites |
Other Mid-Market Hotel brands in study ranked below category average (alphabetically): Best Western Hotels,
Clarion Hotels,
Comfort Inn,
Howard Johnson Hotels,
LaQuinta Inns & Suites,
Ramada Hotels
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Paint
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2015 Harris Poll EquiTrend®
Paint Brand of the Year |
| 1 |
KILZ |
| 2 |
Behr |
| 3 |
Benjamin Moore |
| 4 |
Sherwin-Williams |
Other Paint brands in study ranked below category average (alphabetically): Dutch Boy,
Glidden Paint,
Martha Stewart Living Paint,
Olympic Paint,
Pittsburgh Paints,
Pratt & Lambert,
Sears Easy Living Paint,
Valspar
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Power Tool
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2015 Harris Poll EquiTrend®
Power Tool Brand of the Year |
| 1 |
Craftsman Tools |
| 2 |
DeWALT Tools |
| 3 |
Black & Decker Tools |
| 4 |
Milwaukee Tools |
Other Power Tool brands in study ranked below category average (alphabetically): Bosch Tools,
Campbell Hausfeld Tools,
Hilti Tools,
Hitachi Tools,
Makita Tools,
PORTER-CABLE Tools,
RIDGID Tools,
Ryobi Tools,
SKIL Tools
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Vacuum Cleaner
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2015 Harris Poll EquiTrend®
Vacuum Cleaner Brand of the Year |
| 1 |
Dyson Vacuum |
| 2 |
Hoover Vacuum |
| 3 |
Shark Vacuum |
| 4 |
Eureka Vacuum |
| 5 |
Kenmore Vacuum |
Other Vacuum Cleaner brands in study ranked below category average (alphabetically): Bissell Vacuum,
Black & Decker Vacuum,
Dirt Devil Vacuum,
Electrolux Vacuum,
LG Vacuum,
Oreck Vacuum,
Panasonic Vacuum
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Window Covering
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2015 Harris Poll EquiTrend®
Window Covering Brand of the Year |
| 1 |
Levolor Blinds & Shades |
Other Window Covering brands in study ranked below category average (alphabetically): Hunter Douglas Blinds & Shades,
Kirsch Blinds & Shades
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Factual Entertainment TV
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2015 Harris Poll EquiTrend®
Factual Entertainment TV Brand of the Year |
| 1 |
History Channel |
| 2 |
National Geographic Channel |
| 3 |
ID (Investigation Discovery) Television Network |
| 4 |
Food Network Television Network |
| 5 |
H2 Television Network |
| 6 |
Nat Geo WILD Television Network |
| 7 |
Discovery Channel |
| 8 |
Discovery Life Channel |
| 9 |
American Heroes Channel |
| 10 |
HGTV Television Network (Home & Garden Television) |
| 11 |
Science Television Network |
Other Factual Entertainment TV brands in study ranked below category average (alphabetically): Animal Planet Television Network,
Bio Channel,
Crime & Investigation Television Network,
Destination America Television Network,
Discovery (en Espanol) Television Network,
Discovery Fit & Health Television Network,
Military History Channel,
TLC Television Network,
Travel Channel,
truTV Television Network,
Velocity Television Network
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General Entertainment TV
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2015 Harris Poll EquiTrend®
General Entertainment TV Brand of the Year |
| 1 |
AMC Television Network (American Movie Classics) |
| 2 |
Comedy Central Television Network |
| 3 |
USA Television Network |
| 4 |
Hallmark Channel |
| 5 |
TNT Television Network (Turner Network Television) |
| 6 |
FX Television Network |
| 7 |
Syfy Television Network |
| 8 |
TBS Television Network |
| 9 |
TV Land Television Network |
| 10 |
ABC Family Television Network |
| 11 |
A&E Television Network |
| 12 |
BBC America Television Network |
| 13 |
Lifetime Television Network |
| 14 |
IFC (Independent Film Channel) |
Other General Entertainment TV brands in study ranked below category average (alphabetically): BET Television Network (Black Entertainment Television),
Bravo Television Network,
E! Entertainment Television Network,
FYI Television Network,
G4 Television Network,
LMN Television Network (Lifetime Movie Network),
Logo Television Network,
Nick at Nite Television Network,
Oprah Winfrey Network (OWN),
Oxygen Television Network,
Spike Television Network,
Sundance Channel,
Univision Television Network,
WE Television Network (Women's Entertainment)
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Kids' TV
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2015 Harris Poll EquiTrend®
Kids' TV Brand of the Year |
| 1 |
Sprout Network (formerly PBS Kids Sprout) |
| 2 |
Boomerang Television Network |
| 3 |
PBS KIDS Television Network |
| 4 |
Discovery Family Channel |
| 5 |
Nickelodeon Television Network |
| 6 |
Disney Channel |
| 7 |
Cartoon Network |
Other Kids' TV brands in study ranked below category average (alphabetically): Disney Junior Television Network,
Disney XD Television Network,
Nick Jr. Television Network,
Nicktoons Television Network,
TeenNick Television Network
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Music TV
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2015 Harris Poll EquiTrend®
Music TV Brand of the Year |
| 1 |
CMT Network (Country Music Television) |
| 2 |
Great American Country (GAC) |
| 3 |
Fuse Television Network |
Other Music TV brands in study ranked below category average (alphabetically): MTV Television Network, VH1 Television Network
|
News Service
 |
2015 Harris Poll EquiTrend®
News Service Brand of the Year |
| 1 |
Google News |
| 2 |
BBC News |
| 3 |
National Public Radio (NPR) |
| 4 |
Yahoo! News |
| 5 |
Reuters |
| 6 |
USA TODAY |
| 7 |
Associated Press (AP) |
| 8 |
CNN Online |
| 9 |
The Wall Street Journal |
Other News Service brands in study ranked below category average (alphabetically): Al Jazeera America,
Bloomberg Businessweek,
Fox News Online,
Los Angeles Times,
MSNBC Online,
New York Times,
The Huffington Post,
The Washington Post,
United Press International (UPI)
|
Pay Cable TV Network
 |
2015 Harris Poll EquiTrend®
Pay Cable TV Network Brand of the Year |
| 1 |
HBO Television Network |
| 2 |
Showtime Television Network |
Other Pay Cable TV Network brands in study ranked below category average (alphabetically): Cinemax Television Network,
Starz Television Network
|
Sports TV
 |
2015 Harris Poll EquiTrend®
Sports TV Brand of the Year |
| 1 |
ESPN Television Network |
| 2 |
NFL Television Network |
| 3 |
Fox Sports 1 |
| 4 |
NFL Red Zone Television Network |
| 5 |
MLB Television Network |
| 6 |
NBC Sports Television Network |
| 7 |
CBS Sports Television Network |
Other Sports TV brands in study ranked below category average (alphabetically): Fox Sports News Channel,
FUEL Television Network,
NBA Television Network,
NHL Television Network,
Tennis Television Network,
The Golf Channel Television Network,
Yes Television Network
|
TV Network
 |
2015 Harris Poll EquiTrend®
TV Network Brand of the Year |
| 1 |
CBS Television Network |
| 2 |
ABC Television Network |
| 3 |
PBS Television Network (Public Broadcasting Service) |
| 4 |
NBC Television Network |
Other TV Network brands in study ranked below category average (alphabetically): Fox Television Network, The CW Television Network
|
TV News
 |
2015 Harris Poll EquiTrend®
TV News Brand of the Year |
| 1 |
The Weather Channel |
Other TV News brands in study ranked below category average (alphabetically): CNBC Television Network,
CNN Television Network,
Fox News Channel,
MSNBC News Channel,
POP (formerly TV Guide Network)
|
TV Service Provider
 |
2015 Harris Poll EquiTrend®
TV Service Provider Brand the Year |
| 1 |
Verizon FiOS |
| 2 |
Advanced TV |
| 3 |
AT&T U-verse |
| 4 |
XFINITY by Comcast |
| 5 |
Charter Spectrum |
| 6 |
Optimum |
Other TV Service Provider brands in study ranked below category average (alphabetically): DirecTV,
Dish,
Time Warner Cable
|
|
|
|
Animal Welfare Non-Profit
 |
2015 Harris Poll EquiTrend®
Animal Welfare Non-Profit Brand of the Year |
| 1 |
American Society for the Prevention of Cruelty to Animals (ASPCA) |
| 2 |
The Humane Society of the United States |
| 3 |
Best Friends Animal Society |
| 4 |
PetSmart Charities |
| 5 |
PETCO Foundation |
Other Animal Welfare Non-Profit brands in study ranked below category average (alphabetically): People for the Ethical Treatment of Animals (PETA)
|
Disability Non-Profit
 |
2015 Harris Poll EquiTrend®
Disability Non-Profit Brand of the Year |
| 1 |
Goodwill |
| 2 |
National Autism Association |
| 3 |
Special Olympics |
| 4 |
Autism Speaks |
| 5 |
The Arc |
Other Disability Non-Profit brands in study ranked below category average (alphabetically): Autism Society of America,
Easter Seals,
March of Dimes,
National Down Syndrome Congress,
National Down Syndrome Society,
The American Association of People with Disabilities (AAPD),
United Cerebral Palsy (UCP)
|
Environmental Non-Profit
 |
2015 Harris Poll EquiTrend®
Environmental Non-Profit Brand of the Year |
| 1 |
Natural Resources Defense Council (NRDC) |
| 2 |
Wildlife Conservation Society |
| 3 |
The Nature Conservancy |
| 4 |
World Wildlife Fund (WWF) |
| 5 |
National Wildlife Federation |
Other Environmental Non-Profit brands in study ranked below category average (alphabetically): Audubon,
Environmental Defense Fund (EDF),
Greenpeace USA,
Sierra Club
|
Health Non-Profit
 |
2015 Harris Poll EquiTrend®
Health Non-Profit Brand of the Year |
| 1 |
St. Jude Children's Research Hospital |
| 2 |
Make-A-Wish |
| 3 |
National Stroke Association |
| 4 |
Shriners Hospitals for Children |
| 5 |
The Breast Cancer Research Foundation |
| 6 |
American Stroke Association |
| 7 |
Children's Miracle Network |
| 8 |
American Heart Association |
| 9 |
Stand Up To Cancer (SU2C) |
| 10 |
National Kidney Foundation |
| 11 |
American Cancer Society |
| 12 |
Cystic Fibrosis Foundation |
| 13 |
American Diabetes Association |
| 14 |
Leukemia & Lymphoma Society (LLS) |
| 15 |
The Jimmy Fund |
Other Health Non-Profit brands in study ranked below category average (alphabetically): Alzheimer's Association,
American Lung Association,
Arthritis Foundation,
Asthma and Allergy Foundation of America (AAFA),
Avon Foundation for Women,
Juvenile Diabetes Research Foundation International (JDRF),
LIVESTRONG,
Michael J. Fox Foundation,
Muscular Dystrophy Association (MDA),
National Multiple Sclerosis Society,
Planned Parenthood,
Susan G Komen for the Cure,
World Health Organization (WHO)
|
International Aid Non-Profit
 |
2015 Harris Poll EquiTrend®
International Aid Non-Profit Brand of the Year |
| 1 |
Doctors Without Borders/Medecins Sans Frontieres (MSF) |
| 2 |
Food For The Poor |
| 3 |
Free the Children |
| 4 |
Heifer International |
| 5 |
World Food Programme (WFP) |
| 6 |
Bill and Melinda Gates Foundation |
| 7 |
Smile Train |
| 8 |
Clinton Foundation/Clinton Health Access Initiative |
| 9 |
Catholic Relief Services |
| 10 |
World Vision |
| 11 |
Ford Foundation |
Other International Aid Non-Profit brands in study ranked below category average (alphabetically): AmeriCares,
Amnesty International,
CARE,
ChildFund International,
International Medical Corps,
Save the Children,
The Rockefeller Foundation,
The World Bank,
UNICEF,
USAID
|
Social Services Non-Profit
 |
2015 Harris Poll EquiTrend®
Social Services Non-Profit Brand of the Year |
| 1 |
Habitat for Humanity |
| 2 |
American Red Cross |
| 3 |
Ronald McDonald House Charities |
| 4 |
Feeding America |
| 5 |
Dave Thomas Foundation |
| 6 |
USO (United Services Organization) |
| 7 |
The Salvation Army |
| 8 |
Children's Defense Fund (CDF) |
Other Social Services Non-Profit brands in study ranked below category average (alphabetically): AARP Foundation,
Catholic Charities USA,
Feed The Children,
United Way,
Volunteers of America
|
Disabled Veterans Association
 |
2015 Harris Poll EquiTrend®
Disabled Veterans Association Brand of the Year |
| 1 |
Paralyzed Veterans of America |
| 2 |
Wounded Warrior Project |
Other Veterans Association brands in study ranked below category average (alphabetically): Disabled American Veterans (DAV)
|
Youth Non-Profit
 |
2015 Harris Poll EquiTrend®
Youth Non-Profit Brand of the Year |
| 1 |
Girl Scouts of the USA |
| 2 |
Reading Is Fundamental (RIF) |
| 3 |
The Y-YMCA |
Other Youth Non-Profit brands in study ranked below category average (alphabetically): 4-H,
Big Brothers Big Sisters,
Boy Scouts of America,
Boys & Girls Clubs of America,
Junior Achievement
|
|
|
|
E-Retailer
 |
2015 Harris Poll EquiTrend®
E-Retailer Brand of the Year |
| 1 |
Amazon.com |
| 2 |
ebay.com |
Other E-Retailer brands in study ranked below category average (alphabetically): Alibaba.com,
Craigslist.org,
Frys.com,
Gilt.com,
HSN.com (Home Shopping Network),
Overstock.com,
QVC.com,
ShopHQ.com,
Zappos.com
|
Health Information Website
 |
2015 Harris Poll EquiTrend®
Health Information Website Brand of the Year |
| 1 |
MayoClinic.org |
| 2 |
WebMD |
Other Health Information Website brands in study ranked below category average (alphabetically): CNN Health,
Drugs.com,
Lifescript.com,
MSN Health,
NIH.gov (National Institute of Health),
Yahoo! Health
|
Online Auto Shopping
 |
2015 Harris Poll EquiTrend®
Online Auto Shopping Brand of the Year |
| 1 |
Kelley Blue Book (KBB.com) |
| 2 |
Edmunds.com |
Other Online Auto Shopping brands in study ranked below category average (alphabetically): AutoTrader.com,
Cars.com,
eBay Motors,
TRUECar.com
|
Online Computer Retailer
 |
2015 Harris Poll EquiTrend®
Online Computer Retailer Brand of the Year |
| 1 |
BestBuy.com |
| 2 |
Newegg.com |
| 3 |
TigerDirect.com |
| 4 |
Apple Online Store |
| 5 |
Microsoft Online Store |
Other Online Computer Retailer brands in study ranked below category average (alphabetically): CDW.com (Computer Discount Warehouse),
Dell.com,
HPShopping.com (Hewlett Packard),
PCConnection.com,
PCMall.com,
Store.Sony.com
|
Online Department Store
 |
2015 Harris Poll EquiTrend®
Online Department Store Brand of the Year |
| 1 |
Kohls.com |
| 2 |
Macys.com |
| 3 |
Nordstrom.com |
| 4 |
JCP.com (JC Penney) |
Other Online Department Store brands in study ranked below category average (alphabetically): NeimanMarcus.com,
Sears.com
|
Online Grocery
 |
2015 Harris Poll EquiTrend®
Online Grocery Brand of the Year |
| 1 |
Amazon Prime Pantry |
| 2 |
AmazonFresh |
| 3 |
Walmart To Go |
Other Online Grocery brands in study ranked below category average (alphabetically): FreshDirect,
Google Express,
Peapod,
Shoprite.com
|
Online Home Search
 |
2015 Harris Poll EquiTrend®
Online Home Search Brand of the Year |
| 1 |
Trulia.com |
| 2 |
Zillow.com |
Other Online Home Search brands in study ranked below category average (alphabetically): HomeFinder.com,
Homes.com,
Realtor.com
|
Online Job Search
 |
2015 Harris Poll EquiTrend®
Online Job Search Brand of the Year |
| 1 |
Indeed.com |
| 2 |
Glassdoor |
| 3 |
Snagajob.com |
| 4 |
USAJobs.com |
Other Online Job Search brands in study ranked below category average (alphabetically): CareerBuilder.com,
Monster.com,
SimplyHired.com,
TheLadders.com
|
Online Mass Merchandiser
 |
2015 Harris Poll EquiTrend®
Online Mass Merchandiser Brand of the Year |
| 1 |
Target.com |
| 2 |
Costco.com |
Other Online Mass Merchandiser brands in study ranked below category average (alphabetically): Walmart.com
|
Online Office Supply Retailer
 |
2015 Harris Poll EquiTrend®
Online Office Supply Retailer Brand of the Year |
| 1 |
Staples.com |
Other Online Office Supply Retailer brands in study ranked below category average (alphabetically): OfficeDepot.com, OfficeMax.com
|
Online Travel Service
 |
2015 Harris Poll EquiTrend®
Online Travel Service Brand of the Year |
| 1 |
Hotels.com |
| 2 |
Expedia.com |
| 3 |
Orbitz.com |
Other Online Travel Service brands in study ranked below category average (alphabetically): KAYAK,
priceline.com,
Travelocity.com
|
Social Networking Site
 |
2015 Harris Poll EquiTrend®
Social Networking Site Brand of the Year |
| 1 |
YouTube |
| 2 |
Facebook |
| 3 |
Pinterest |
| 4 |
Snapchat |
| 5 |
Google+ |
Other Social Networking Site brands in study ranked below category average (alphabetically): Flickr,
Foursquare,
Instagram,
LinkedIn,
Reddit,
Tumblr,
Twitter,
Vine
|
Video Streaming Subscription
 |
2015 Harris Poll EquiTrend®
Video Streaming Subscription Brand of the Year |
| 1 |
Netflix |
Other Video Streaming App brands in study ranked below category average (alphabetically): Amazon Prime Instant Video,
Hulu Plus,
Redbox Instant
|
|
|
|
Gift Basket
 |
2015 Harris Poll EquiTrend®
Gift Basket Brand of the Year |
| 1 |
Harry & David |
| 2 |
Edible Arrangements |
| 3 |
Giftbaskets.com |
Other Gift Basket brands in study ranked below category average (alphabetically): 1-800-Flowers,
FTD, Inc.,
Wine Country Gift Baskets
|
Greeting Card
 |
2015 Harris Poll EquiTrend®
Greeting Card Brand of the Year |
| 1 |
Hallmark Greeting Cards |
| 2 |
American Greetings Greeting Cards |
| 3 |
Papyrus Greeting Cards |
| 4 |
Expressions from Hallmark Greeting Cards |
Other Greeting Card brands in study ranked below category average (alphabetically): Carlton Greeting Cards,
Connections from Hallmark Greeting Cards,
DaySpring Greeting Cards,
Hallmark Mahogany Greeting Cards,
Hallmark Sinceramente Greeting Cards,
Just For You from American Greetings Cards,
Recycled Paper Greetings Cards,
Shoebox Greeting Cards
|
Moving Truck
 |
2015 Harris Poll EquiTrend®
Moving Truck Brand of the Year |
| 1 |
U-Haul Moving Truck Rental |
Other Moving Truck brands in study ranked below category average (alphabetically): Budget Moving Truck Rental,
Penske Moving Truck Rental,
Ryder Moving Truck Rental
|
Package Delivery
 |
2015 Harris Poll EquiTrend®
Package Delivery Brand of the Year |
| 1 |
UPS (United Parcel Service) |
| 2 |
United States Postal Service (USPS) - Shipping Services |
Other Package Delivery brands in study ranked below category average (alphabetically): FedEx
|
|
|
|
|
Over-the-Counter Products
|
|
|
|
OTC Children's Pain Relief
 |
2015 Harris Poll EquiTrend®
OTC Children's Pain Relief Brand of the Year |
| 1 |
Children's Tylenol |
Other OTC Children's Pain Relief brands in study ranked below category average (alphabetically): Children's Advil,
Children's Motrin
|
OTC Cold / Allergy
 |
2015 Harris Poll EquiTrend®
OTC Cold / Allergy Brand of the Year |
| 1 |
Vicks Cold and Flu Products (DayQuil/NyQuil) |
| 2 |
Tylenol Allergy and Cold Medications |
| 3 |
Benadryl |
| 4 |
Robitussin |
| 5 |
Advil Cold & Sinus |
| 6 |
Mucinex |
Other OTC Cold / Allergy brands in study ranked below category average (alphabetically): Actifed,
Alavert,
Alka-Seltzer Plus Cold Medicine,
Allegra-Allergy Medication,
Chlor-Trimeton,
Claritin Allergy Medication,
Comtrex,
Corcidin HBP,
Dimetapp,
Sudafed,
Theraflu,
Triaminic Cold Medicine,
Zicam,
Zyrtec
|
OTC Digestive Aid
 |
2015 Harris Poll EquiTrend®
OTC Digestive Aid Brand of the Year |
| 1 |
TUMS |
| 2 |
Pepto-Bismol Stomach Remedy |
| 3 |
Alka-Seltzer |
| 4 |
Rolaids |
Other OTC Digestive Aid brands in study ranked below category average (alphabetically): Gaviscon,
Maalox Antacids,
Mylanta,
Nexium OTC,
Pepcid,
Prevacid 24HR,
Prilosec OTC,
Tagamet HB,
Zantac,
Zegerid OTC
|
OTC Fiber Supplement
 |
2015 Harris Poll EquiTrend®
OTC Fiber Supplement Brand of the Year |
| 1 |
Metamucil |
| 2 |
Benefiber |
Other OTC Fiber Supplement brands in study ranked below category average (alphabetically): Citrucel,
FiberCon
|
OTC Laxative
 |
2015 Harris Poll EquiTrend®
OTC Laxative Brand of the Year |
| 1 |
Dulcolax |
| 2 |
Senokot |
| 3 |
Peri-Colace |
| 4 |
Phillips' Milk of Magnesia |
Other OTC Laxative brands in study ranked below category average (alphabetically): ex-lax,
Fleet,
MiraLAX
|
OTC Pain Relief
 |
2015 Harris Poll EquiTrend®
OTC Pain Relief Brand of the Year |
| 1 |
Advil Pain Reliever |
| 2 |
Tylenol Pain Reliever |
| 3 |
Aleve Pain Reliever |
| 4 |
Bayer Pain Reliever |
Other OTC Pain Relief brands in study ranked below category average (alphabetically): Anacin Pain Reliever,
BC Powder Pain Reliever,
Bufferin Pain Reliever,
Excedrin Pain Reliever,
Motrin Pain Reliever
|
OTC Sleep Aid
 |
2015 Harris Poll EquiTrend®
OTC Sleep Aid Brand of the Year |
| 1 |
Advil PM |
| 2 |
Tylenol PM |
| 3 |
Tylenol Simply Sleep |
Other OTC Sleep Aid brands in study ranked below category average (alphabetically): Nature Made Sleep Aid,
Nytol,
Sominex,
Unisom,
ZzzQuil SleepAid
|
|
|
|
Burger Restaurant
 |
2015 Harris Poll EquiTrend®
Burger Restaurant Brand of the Year |
| 1 |
In-N-Out Burger |
| 2 |
Five Guys Burgers and Fries |
| 3 |
Culver's |
| 4 |
Wendy's |
| 5 |
Steak 'n Shake |
| 6 |
Sonic America's Drive-In |
| 7 |
Burger King |
| 8 |
McDonald's |
| 9 |
DQ Grill & Chill |
Other Burger Restaurant brands in study ranked below category average (alphabetically): Carl's Jr.,
Checkers/Rally's,
Hardee's,
Jack in the Box,
Whataburger,
White Castle
|
Casual Dining Restaurant
 |
2015 Harris Poll EquiTrend®
Casual Dining Restaurant Brand of the Year |
| 1 |
Outback Steakhouse |
| 2 |
IHOP (International House of Pancakes) |
| 3 |
LongHorn Steakhouse |
| 4 |
Applebee's |
| 5 |
Chili's Grill & Bar |
| 6 |
Buffalo Wild Wings |
| 7 |
Red Lobster Seafood Restaurants |
Other Casual Dining Restaurant brands in study ranked below category average (alphabetically): Bahama Breeze,
Bonefish Grill,
Denny's,
Ruby Tuesday,
Shoney's,
TGI Fridays
|
Chicken Restaurant
 |
2015 Harris Poll EquiTrend®
Chicken Restaurant Brand of the Year |
| 1 |
Chick-fil-A |
| 2 |
Zaxby's |
Other Chicken Restaurant brands in study ranked below category average (alphabetically): Bojangles',
Boston Market,
Church's Chicken,
El Pollo Loco,
KFC Restaurants (Kentucky Fried Chicken),
Popeyes
|
Coffee & Quick Service Restaurant
 |
2015 Harris Poll EquiTrend®
Coffee & Quick Service Restaurant Brand of the Year |
| 1 |
Krispy Kreme |
| 2 |
Starbucks Coffee Shops |
| 3 |
Einstein Bros Bagels |
| 4 |
Dunkin' Donuts Stores |
Other Coffee & Quick Service Restaurant brands in study ranked below category average (alphabetically): Bruegger's Bagels,
Caribou Coffee Shops,
McCafe,
Seattle's Best Coffee Shops,
Tim Hortons
|
Fast Casual Mexican Restaurant
 |
2015 Harris Poll EquiTrend®
Fast Casual Mexican Restaurant Brand of the Year |
| 1 |
Chipotle Mexican Grill |
| 2 |
Qdoba Mexican Grill |
Other Fast Casual Mexican Restaurant brands in study ranked below category average (alphabetically): Baja Fresh Mexican Grill, Del Taco, Moe's Southwest Grill, Taco Bell
|
Italian Dining Restaurant
 |
2015 Harris Poll EquiTrend®
Italian Dining Restaurant Brand of the Year |
| 1 |
Carrabba's Italian Grill |
| 2 |
Olive Garden Italian Restaurants |
| 3 |
Maggiano's Little Italy Restaurant |
Other Italian Dining Restaurant brands in study ranked below category average (alphabetically): Romano's Macaroni Grill and Italian Restaurant
|
Pizza Chain
 |
2015 Harris Poll EquiTrend®
Pizza Chain Brand of the Year |
| 1 |
Pizza Hut |
| 2 |
Papa John's Pizza |
Other Pizza Chain brands in study ranked below category average (alphabetically): CiCi's Pizza, Domino's Pizza, Little Caesars Pizza
|
Sandwich Shop
 |
2015 Harris Poll EquiTrend®
Sandwich Shop Brand of the Year |
| 1 |
Subway |
| 2 |
Panera Bread |
Other Sandwich Shop brands in study ranked below category average (alphabetically): Arby's, Blimpie, Jimmy John's, Quiznos
|
|
|
|
Convenience Store
 |
2015 Harris Poll EquiTrend®
Convenience Store Brand of the Year |
| 1 |
Sheetz Convenience Store |
| 2 |
QuikTrip Convenience Store |
| 3 |
Wawa Convenience Store |
| 4 |
7-Eleven Convenience Store |
| 5 |
ARCO ampm Convenience Store |
Other Convenience Store brands in study ranked below category average (alphabetically): APlus Convenience Store at Sunoco, BP Convenience Store, Chevron Food Mart, Circle K Convenience Store, Shell Convenience Store, Speedway Convenience Store
|
Department Store
|
2015 Harris Poll EquiTrend®
Department Store Brand of the Year |
| 1 |
Kohl's Department Store |
| 2 |
Macy's Department Stores |
Other Department Store brands in study ranked below category average (alphabetically): Belk Department Stores, Dillard's Department Stores, JCPenney Department Stores, Sears Department Stores
|
Discount Shoes Store
 |
2015 Harris Poll EquiTrend®
Discount Shoes Store Brand of the Year |
| 1 |
DSW Shoes |
Other Discount Shoes Store brands in study ranked below category average (alphabetically): Famous Footwear, Payless ShoeSource
|
Gasoline
 |
2015 Harris Poll EquiTrend®
Gasoline Brand of the Year |
| 1 |
Shell Gasoline |
| 2 |
Costco Gasoline |
| 3 |
Murphy Gasoline (Walmart) |
| 4 |
Valero Gasoline |
| 5 |
BJ's Gasoline |
| 6 |
Chevron Gasoline |
| 7 |
Hess Gasoline |
| 8 |
ARCO Gasoline |
| 9 |
Speedway Gasoline |
| 10 |
Texaco Gasoline |
Other Gasoline brands in study ranked below category average (alphabetically): BP Gasoline, CITGO Gasoline, Conoco / Phillips 66 / 76 Gasoline, ExxonMobil Gasoline, Gulf Oil Gasoline, Marathon Gasoline, Sam's Club Gasoline, Sunoco Gasoline
|
Grocery Store - Midwest Region
 |
2015 Harris Poll EquiTrend®
Midwest Region Grocery Store Brand of the Year |
| 1 |
Hy-Vee |
| 2 |
Meijer |
| 3 |
Mariano's |
| 4 |
Trader Joe's |
| 5 |
Kroger |
| 6 |
Costco (Groceries) |
| 7 |
Whole Foods Market |
| 8 |
Giant Eagle |
Other Midwest Region Grocery Store brands in study ranked below category average (alphabetically): Aldi. Jewel & Jewel-Osco, Pick 'n Save, Piggly Wiggly, Sam's Club (Groceries), Target (Groceries), Walmart (Groceries)
|
Grocery Store - Northeast Region
 |
2015 Harris Poll EquiTrend®
Northeast Region Grocery Store Brand of the Year |
| 1 |
Wegmans |
| 2 |
Trader Joe's |
| 3 |
Whole Foods Market |
| 4 |
ShopRite |
| 5 |
Stop & Shop |
| 6 |
Hannaford Bros. |
| 7 |
Costco (Groceries) |
| 8 |
Target (Groceries) |
| 9 |
BJ's Wholesale Club (Groceries) |
Other Northeast Region Grocery Store brands in study ranked below category average (alphabetically): A&P, Acme, Aldi, Giant Food Stores, Pathmark, Price Chopper, Sam's Club (Groceries), Shaws/Star Market, Tops Markets, Walmart (Groceries), Weis Markets
|
Grocery Store - South Region
 |
2015 Harris Poll EquiTrend®
South Region Grocery Store Brand of the Year |
| 1 |
Publix |
| 2 |
Walmart (Groceries) |
| 3 |
Whole Foods Market |
| 4 |
H-E-B |
| 5 |
Kroger |
| 6 |
Trader Joe's |
| 7 |
Sam's Club (Groceries) |
| 8 |
Harris Teeter |
| 9 |
Costco (Groceries) |
Other South Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Aldi, BI-LO, BJ's Wholesale Club (Groceries), Food Lion, Giant Food Stores, Ingles Markets, Piggly Wiggly, Target (Groceries), Winn-Dixie
|
Grocery Store - West Region
 |
2015 Harris Poll EquiTrend®
West Region Grocery Store Brand of the Year |
| 1 |
Costco (Groceries) |
| 2 |
Trader Joe's |
| 3 |
Safeway |
| 4 |
Whole Foods Market |
| 5 |
Vons |
Other West Region Grocery Store brands in study ranked below category average (alphabetically): Albertsons, Food 4 Less, Ralph's, Sam's Club (Groceries), SAVE-A-LOT, Smart & Final, Stater Bros. Markets, Target (Groceries), Walmart (Groceries)
|
Hardware & Home Store
 |
2015 Harris Poll EquiTrend®
Hardware & Home Store Brand of the Year |
| 1 |
The Home Depot |
| 2 |
Lowe's Home Improvement Warehouses |
Other Hardware & Home Store brands in study ranked below category average (alphabetically): Ace Hardware, Menard, True Value
|
Jeweler
 |
2015 Harris Poll EquiTrend®
Jeweler Brand of the Year |
| 1 |
Tiffany & Co. |
| 2 |
Helzberg Diamonds |
| 3 |
Gordon's Jewelers |
Other Jeweler brands in study ranked below category average (alphabetically): Fred Meyer Jewelers, Jared the Gallery of Jewelry, Kay Jewelers, Littman Jewelers, Zales Jewelers
|
Luxury Department Store
 |
2015 Harris Poll EquiTrend®
Luxury Department Store Brand of the Year |
| 1 |
Lord & Taylor Department Store |
| 2 |
Nordstrom Department Store |
| 3 |
Neiman Marcus Department Store |
Other Luxury Department Store brands in study ranked below category average (alphabetically): Bloomingdale's Department Store, Saks 5th Avenue Department Store
|
Mass Merchandiser
|
2015 Harris Poll EquiTrend®
Mass Merchandiser Brand of the Year |
| 1 |
Target Stores |
| 2 |
Walmart Discount Stores |
| 3 |
Meijer |
Other Mass Merchandiser brands in study ranked below category average (alphabetically): Kmart Stores
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Off-Price Retailer
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2015 Harris Poll EquiTrend®
Off-Price Retailer Brand of the Year |
| 1 |
Ross Dress For Less |
| 2 |
TJ Maxx Stores |
Other Off-Price Retailer brands in study ranked below category average (alphabetically): Burlington Coat Factory, Marshalls Stores
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Office Supply Store
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2015 Harris Poll EquiTrend®
Office Supply Store Brand of the Year |
| 1 |
Staples Stores |
Other Office Supply Store brands in study ranked below category average (alphabetically): Office Depot, OfficeMax
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Pet Supply Store
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2015 Harris Poll EquiTrend®
Pet Supply Store Brand of the Year |
| 1 |
PetSmart Stores |
| 2 |
Pet Supplies Plus |
Other Pet Supply Store brands in study ranked below category average (alphabetically): PETCO Stores
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Pharmacy
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2015 Harris Poll EquiTrend®
Pharmacy Brand of the Year |
| 1 |
CVS Pharmacy |
| 2 |
Walgreens Pharmacy |
| 3 |
Walmart Pharmacy |
Other Pharmacy brands in study ranked below category average (alphabetically): Costco Pharmacy, Kmart Pharmacy, Rite Aid Pharmacy, Sam's Club Pharmacy, Target Pharmacy
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Sporting Goods Store
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2015 Harris Poll EquiTrend®
Sporting Goods Store Brand of the Year |
| 1 |
DICK'S Sporting Goods |
| 2 |
Sports Authority |
| 3 |
Cabela's |
| 4 |
REI |
| 5 |
Champs Sports |
| 6 |
Modell's Sporting Goods |
| 7 |
Gander Mountain |
Other Sporting Goods Store brands in study ranked below category average (alphabetically): Bass Pro Shops, Dunham's Sports, Eastern Mountain Sports, Finish Line Sporting Goods, Foot Locker, Lady Foot Locker, MC Sports
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Value Store
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2015 Harris Poll EquiTrend®
Value Store Brand of the Year |
| 1 |
Dollar Tree |
| 2 |
Dollar General Store |
Other Value Store brands in study ranked below category average (alphabetically): 99 Cents Only Store, Big Lots, Family Dollar Store
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Warehouse Club
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2015 Harris Poll EquiTrend®
Warehouse Club Brand of the Year |
| 1 |
Costco |
Other Warehouse Club brands in study ranked below category average (alphabetically): BJ's Wholesale Club, Inc., Sam's Club
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Sports League
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2015 Harris Poll EquiTrend®
Sports League Brand of the Year |
| 1 |
NFL (National Football League) |
| 2 |
MLB (Major League Baseball) |
| 3 |
NCAA Football (college football) |
| 4 |
Premier League Soccer |
| 5 |
NCAA Basketball (college basketball) |
| 6 |
NBA (National Basketball Association) |
| 7 |
UFC (Ultimate Fighting Championship) |
Other Sports League brands in study ranked below category average (alphabetically): Formula 1 Racing,
MLS (Major League Soccer),
NASCAR (auto racing),
NHL (National Hockey League),
PGA TOUR (Professional Golfers Association),
WWE (World Wrestling Entertainment)
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Mobile Network
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2015 Harris Poll EquiTrend®
Mobile Network Brand of the Year |
| 1 |
Verizon Mobile Network |
| 2 |
AT&T Mobile Network |
Other Mobile Network brands in study ranked below category average (alphabetically): Sprint Mobile Network, T-Mobile Mobile Network
|
Mobile Payments
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2015 Harris Poll EquiTrend®
Mobile Payment Brand of the Year |
| 1 |
PayPal |
| 2 |
Checkout by Amazon |
| 3 |
Amazon Payments |
| 4 |
Pay With Amazon |
| 5 |
PayPal Here |
Other Mobile Payment brands in study ranked below category average (alphabetically): American Express Serve,
Apple Passbook,
Apple Pay,
Chase Paymentech,
Google Wallet,
MasterCard MasterPass,
Square,
Visa Checkout
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Mobile Phone
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2015 Harris Poll EquiTrend®
Mobile Phone Brand of the Year |
| 1 |
Samsung Galaxy Series Phone |
| 2 |
Apple iPhone Series Phone |
| 3 |
LG G3 Phone |
| 4 |
HTC One Series Phone |
| 5 |
Nokia Lumia Series Phone |
Other Mobile Phone brands in study ranked below category average (alphabetically): Blackberry Phone,
Google Nexus Series Phone,
Motorola Moto Series Phone,
Sony Xperia Series Phone,
Windows Phone
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Harris Poll EquiTrend® as a predictor of stock performance in the 2008 financial crisis.
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