Succeeding in Complex Business Environments

Think of all of the factors that could affect your company’s revenues and profits at any given time:

Managing a business requires understanding not only what is important, but also to what degree and by what dynamic. Business leaders who clearly understand the composition of and critical interdependencies within their complex business systems are positioned to better lead a successful enterprise. That is the imperative that Harris Interactive Complexity Science addresses.

The ultimate goal in business is to produce profitable growth. Our business and modeling expertise helps business leaders uncover the critical interdependencies in their operating environments that drive these desired outcomes.

Areas of focus for Harris Interactive Complexity Science include:

• Calculating the return on investment (ROI) of marketing and advertising activity
• Media mix and marketing mix optimization
• Forecasting new product adoption
• Systems dynamics modeling – simulation of business processes such as the customer experience and lifecycle, leveraging multiple and varied sources of survey and business data to truly understand your business holistically.
• Understanding, measuring, leveraging word of mouth processes

If you would like to schedule a call with Dr. Robert Hart to discuss how Complexity Science can be leveraged within the context of your business, please submit the following information to be contacted directly.