Our Internet Panel

With over six million members and growing, we believe our online market research panel is the largest in the world. The Harris Poll Online Panel consists of individuals from over 125+ countries who have double opted-in and have voluntarily agreed to participate in our various online research studies. Our survey respondents are diverse in their backgrounds, behaviors, and attitudes. Our large and diverse panel enables us to:

• conduct a broad range of studies across a wide set of industries
• rapidly survey large numbers of the general population
• accurately survey certain low-incidence, hard-to-find subjects

Specialty Panels

In general terms, a specialty panel is a group of respondents who share a common set of demographics, attitudinal or behavioral characteristics and participate in topic-specific surveys. We continually perform additional screening of the respondents in our main panel in order to form subpanels or groups of people with similar, hard to find characteristics. Here are just a few of our specialty subpanels:

• Affluent
• Automotive Insights
• Chronic Illness
• Gay, Lesbian, Bisexual & Transgender (GLBT)
• IT Decision Makers
• Mothers / Expectant Mothers
• Pet Companion
• Physicians
• Teens / Tweens / Young Adults
• Travelers

Read more about Harris Poll Online Specialty Panels, including some of their descriptions.

Your Research Partner

With Harris Interactive as your research partner, you’ll value our ability to rapidly perform online surveying of low-incidence populations. We also develop proprietary specialty subpanels exclusively for our clients use. Read more about our specialty panels / panel development.

Contact Us

Harris Interactive appreciates your unique research needs—and that includes your sample requirements. We can help you better understand our continuous recruitment and retention efforts, our privacy standards, and our loyalty program, Harris Poll Online Rewards. Contact us to learn more about Harris Poll Online sampling and proprietary panel development. by calling 877.919.4765 or email info@harrisinteractive.com.