Recreational Vehicles Research

Harris Interactive’s Recreational Vehicles Research Practice provides RV manufacturers, systems and component suppliers with consumer insights through its proprietary market research, knowledgeable industry experts and the multimillion member Harris Poll Online panel.

Driving Informed Decisions

Conducting actionable consumer research requires an in-depth knowledge of the RV industry. Harris Interactive’s unique perspective and powerful research insights provide actionable market intelligence, including:

Product Quality and Customer Satisfaction Tracking

• Recreational vehicle customer surveys and satisfaction tracking
• Cost-effective, innovative online methodologies
• Robust, demographically balanced sampling
• Leading edge analytics
• Quick inception-to-completion cycle times

Product Development and Performance Research

• Recreational vehicle product features and pricing analysis
• Exterior and interior styling research
• Brand and product positioning
• Brand logo and badging
• Sales promotion and customer incentive studies

Online Qualitative Research Solutions

• Understand what your customers, distributors and dealers are thinking and why
• Gather insights of "hard-to-reach" populations, allowing for greater geographic dispersal, which gets a wider variety of respondents participating in the same session, at the same time
• Savings in travel, time and money

Advertising and Marketing Audits

• Test the performance of your marketing and communications programs
• Measure and assess the impact of your advertising campaign
• Test the effectiveness of an execution communicating a specific message
• Determine your most impactful product designs, packaging or labeling

Brand Development

Harris Interactive has helped hundreds of clients build and manage corporate and product brands that match the success of their business and reflect their strategies for growth.

• Identify, measure, and manage the equities of your particular brand
• Understand consumer decision-making in order to develop brand positioning that is relevant, unique and compelling
• Reconcile products and services with your target audience’s desires
• Structure employee alignment to reflect the core values of the brand

Loyalty

Building customer loyalty and retaining profitable customers is a critical component in any company's success. At Harris Interactive, we have dedicated an entire division to the pursuit of this essential marketing discipline.

• Benchmark new model overall satisfaction
• Benchmark dealer sales, service and warranty satisfaction
• Enhance competitive positioning
• Increase customer retention and revenue
• Improve profit margins

Contact Us

For more details on recreational vehicle research contact us at info@harrisinteractive.com or call 877.919.4765.